Digg it UP - Business

Dyslexic Management
In their book ‘The Machine That Changed the World’, published in 1990, Womack, Roos and Jones identified the characteristics of automotive companies that have achieved a sustainable competitive advantage by adopting a different management ‘style’. They described these companies as ‘Lean Organisations’ because they consistently achieve more with fewer resources, and exceed their customer’s expectations.In 1990, they forecast that Toyota, then ranked seventh in the world, would overtake GM to become the largest global, and most successful, car company within 20 years - highlighting the challenge faced by their competitors in Europe and America. The secret of their success appears to be a management phil

re looking for a win-win outcome rather than a win-lose situation.

If possible, meet with the audience more than once before confronting them on areas of disagreement.

Show them you've done your homework.

Respect their feelings, values and

Service Quality Context: It's Everywhere!
I just finished a conversation with a leader in a top rated US hospital about creating a Customer Service culture. We both marveled at the comments she had received from her organization recently suggesting that customer service is so simple, why would their organization even need to teach it?!Is customer service simple? Maybe. Is it easy to achieve consistently in most organizations? Definitely not. Most of us can recall countless examples where we personally witnessed (or were victims of) horrendous customer service failures.So what is the solution? The problem, at least partially, may stem from our solution- orientation. We actually think we can fix this, and it will stay fixed. Customer service, however, is a moving ta

In my years of speaking, I have dealt with many unique and challenging situations. I have listed tactics to work with each audience and how to turn your challenge into a success. The Hostile Audience

This audience group openly disagrees with you and may even actively work against you. For a hostile audience, use these techniques:

Find common beliefs and values. Find something to agree on.

Use appropriate humor to break the ice.

Don't start the presentation with an attack on their position.

Keep in mind that you are only trying to persuade on one point; don't talk about anything else that could be considered hostile, offensive or condescending.

Because of your differences, a hostile audience will question your credibility. Increase your credibility with expert studies or any source that will support your claim.

A hostile audience will try to find reasons to not like you; don't give them any.

Don't tell them you are going to try to persuade them.

Express that you are looking for a win-win outcome rather than a win-lose situation.

If possible, meet with the audience more than once before confronting them on areas of disagreement.

Show them you've done your homework.

Respect their feelings, values and b
Ten Preparations to Make before Interviewing
1. First of all, know who the company is and what they do. You’ll be asked, “Have you heard of us?” and it is better to be able to respond in the positive. You can use the Internet to find out something about them. You look unprepared if you haven’t even taken the time to look them up.2. Make sure that you can remember what you did on your last few jobs. It doesn’t look good if you are asked what the project was on a job you worked on recently and you can’t even remember what the project did, or the name of it (been there).3. Study up on the skills that you know that they are looking for. You may well be questioned or even tested on those skills. Sometimes it’s difficult to remember much about something you did two years ago, b
you and may even actively work against you. For a hostile audience, use these techniques:
1. Find common beliefs and values. Find something to agree on.
2. Use appropriate humor to break the ice.
3. Don't start the presentation with an attack on their position.
4. Keep in mind that you are only trying to persuade on one point; don't talk about anything else that could be considered hostile, offensive or condescending.
5. Because of your differences, a hostile audience will question your credibility. Increase your credibility with expert studies or any source that will support your claim.
6. A hostile audience will try to find reasons to not like you; don't give them any.
7. Don't tell them you are going to try to persuade them.
8. Express that you are looking for a win-win outcome rather than a win-lose situation.
9. If possible, meet with the audience more than once before confronting them on areas of disagreement.
10. Show them you've done your homework.
11. Respect their feelings, values and
  At Work With Employment Laws
  Title VII of the Civil Rights Act of 1964 and state extensions of Title VII when added to the ADA, FMLA, ADEA, EPA, FLSA, USERRA, PDA, OSHA, OFCCP, Affirmative Action, Workers Compensation, Minimum Wage, with many others, create a firestorm of confusion for those who are unfamiliar with employment laws. What is confounding is that any one of these laws with the exception of Title VII can change abruptly with court decisions and also yearly with Congressional, state, local, or legal decisions or actions. If an employer or an employee were to actually take a comprehensive look at the myriad of employment laws that protect the employee or that the employer is legally required to be aware of and adhere to, their heads would spin!Employers and e
  heir position.
12. Keep in mind that you are only trying to persuade on one point; don't talk about anything else that could be considered hostile, offensive or condescending.
13. Because of your differences, a hostile audience will question your credibility. Increase your credibility with expert studies or any source that will support your claim.
14. A hostile audience will try to find reasons to not like you; don't give them any.
15. Don't tell them you are going to try to persuade them.
16. Express that you are looking for a win-win outcome rather than a win-lose situation.
17. If possible, meet with the audience more than once before confronting them on areas of disagreement.
18. Show them you've done your homework.
19. Respect their feelings, values and
  Originality In Logo Designing
  Originality in logo designing can really set new trends for others to follow. Perhaps, we don't need any expert opinion for this. Of late, we come across the term, ‘X-factor’, being applied in almost every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something unique, unseen, innovative or original. Originality is the mantra of success but its path is not overtly embedded with roses, especially when one takes into account the innumerable logo designs surrounding us.Logos represent the identity of any organization; it’s the symbol that people look up to and relate it to the products that they stand for. But what happens when two different organizations
  ase your credibility with expert studies or any source that will support your claim.
20. A hostile audience will try to find reasons to not like you; don't give them any.
21. Don't tell them you are going to try to persuade them.
22. Express that you are looking for a win-win outcome rather than a win-lose situation.
23. If possible, meet with the audience more than once before confronting them on areas of disagreement.
24. Show them you've done your homework.
25. Respect their feelings, values and
  Stop Beating Around the Bush
  Despite all of the different methods of advertising, it comes down to two basic forms: Direct Response or Image. For most everyone who reads this, direct response is absolutely the only form you ever, EVER want to do. Unless you’re Nike or McDonalds and have spent a bazillion dollars on building your brand, image advertising is a colossal waste of time and money.For discussion purposes, image advertising, is that soft, feel good kind of ad that makes people see you in a real human light. See: white doves in funeral marketing pieces—car dealership finance specialists smiling while shaking hands with a happy, satisfied customer. It won’t work . Stay clear.Direct response, as its name implies, is a call to action. In its most rudimenta
  re looking for a win-win outcome rather than a win-lose situation.
26. If possible, meet with the audience more than once before confronting them on areas of disagreement.
27. Show them you've done your homework.
28. Respect their feelings, values and beliefs.
29. Use logical reasoning as clearly and as carefully as possible.
30. Use the Law of Connectivity and the Law of Balance as leverage. (See Maximum Influence.)
The Neutral or Indifferent Audience

This audience understands your position but doesn't care about the outcome. The key to dealing with this audience group is to create motivation and energy. In other words, be dynamic. To persuade the indifferent audience:
1. Spell out the benefits or the "what's in it for them."
2. Point out the downside of not accepting your proposals. Use a combination of inspiration and desperation.
3. Grab their attention by using a story. Make them care by showing them how the topic affects them.
4. Get them to feel connected to your issues.
5. Avoid complex, hard-to-understand arguments.
6. Use concrete examples that incorporate familiar situations or events.
7. Identify why they should care. How will this enhance their life?
8. Use the Law of Involvement and the Law of Social Validation

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An adventure story wherein a destitute undergraduate turns a broken down Rambler American into a key capital asset.

If you want to attract more clients - get busy. Because activity attracts. Your busy-ness should include:
Being seen at industry or networking events.
Writing articles that get published – at least in your own newsletter.
Participating in industry meetings.
Participating in web-based discussion groups. Don’t just be a lurker on the list.
Getting out and meeting people, prospects and referral partners.
Having projects that you are working on, even if you are in-between client engagements.
Running surveys to find out more about your market space.
And more...

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