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    Are You a Turtle?
    One of the most ancient creatures on our planet is the turtle. They have survived changing environmental conditions for millions of years while many other species have gone extinct. Turtles can be very safe and secure when threatened by retracting their head, tail, and legs into their shell to ride out many dangers of life in the wild. But, if they stayed safe in their shell, they would eventually starve to death and would not be able to create subsequent generations. For turtles to flourish, they have to accept the risk of living and give up the safety of their shell, stick out their necks, and move forward… or perish. It’s the same for business
    . This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" Th
    Building The Business Of Your Dreams - And Go Anywhere
    From the outside, things could not look more perfect. You have a great husband, terrific kids, a fantastic house and go on amazing holidays. Why is it, then, that inside you're screaming?Who are you? Chances are you're a bright, educated woman, probably with two or three children, who gave up her own career to follow her husband. But now, you're about ready to walk. You're not alone: Studies have shown that a high percentage of marriages that fail do so because the wife is unhappy about sacrificing her own career or the life she had envisioned for herself.There's a new trend leading women are taking to enjoy happier lives. Lets look at t
    People who can get others to spend millions of dollars on not yet proven ideas are masters at selling. Greg Hext and Jim Mullens are two such masters. Their process of selling is what makes them successful at getting others to open their checkbooks. It will be easier for your customers to open their checkbooks for you when you master their presentation process.

    What they do.

    Greg Hext is the co founder of Chapman, Hext and Company, a CPA firm primarily serving businesses in the North Texas area. Chapman, Hext also founded the North Dallas Investment Group two years ago to bring efficiency to early stage companies in capital markets. Over $10 million of funding has gone through this group. Jim Mullens, whose experience is in public securities, is the director of Professional Services for CH Consulting. Between the two of them they have seen well over 1000 business presentations for funding. As Mr. Mullens says, "Five percent or less are persuasive; maybe 30-40 percent are interesting; and the rest are a waste of time and money." It's surprising that many of these are public companies with access to resources to communicate their value. Mr. Mullens and Mr. Hext have identified what they need to be doing.

    The process.

    Many presenters immediately start talking about what they do and how they do it. This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" Tha

    Complaints + Compliments = Good Communication
    Some companies track a monthly ‘complaints and compliments ratio’ for each branch, store, department, country or station. This approach has a fundamental flaw. Here’s why:A complaints and compliments ratio encourages staff to actively avoid or suppress written complaints from customers. After all, every written complaint will impact the ratio to their disadvantage.For example, if your station gets 3 compliments and 0 complaints, and my station has 6 compliments and 3 complaints, whose station has a better ratio? Yours has, of course.But which station is gathering more written feedback from customers? Which station is harnessing mo
    resentation process.

    What they do.

    Greg Hext is the co founder of Chapman, Hext and Company, a CPA firm primarily serving businesses in the North Texas area. Chapman, Hext also founded the North Dallas Investment Group two years ago to bring efficiency to early stage companies in capital markets. Over $10 million of funding has gone through this group. Jim Mullens, whose experience is in public securities, is the director of Professional Services for CH Consulting. Between the two of them they have seen well over 1000 business presentations for funding. As Mr. Mullens says, "Five percent or less are persuasive; maybe 30-40 percent are interesting; and the rest are a waste of time and money." It's surprising that many of these are public companies with access to resources to communicate their value. Mr. Mullens and Mr. Hext have identified what they need to be doing.

    The process.

    Many presenters immediately start talking about what they do and how they do it. This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" Th

    A Guide For Customer Service Training Tools
    Let’s face it, good customer service can make or break a company. Even if the product is top-notch, if the sales representatives don’t have great customer service skills, it doesn’t matter. Customer service should be a number one priority to any business.But how do you train sales staff to be good at customer service? Customer service involves many things. It requires a great attitude, a knowledge of the business, and a real desire to help the customer get what they want, and provide it in a manner that is positive so that they come back and refer their friends and family to the business, as well.There are a wide variety of customer serv
    of funding has gone through this group. Jim Mullens, whose experience is in public securities, is the director of Professional Services for CH Consulting. Between the two of them they have seen well over 1000 business presentations for funding. As Mr. Mullens says, "Five percent or less are persuasive; maybe 30-40 percent are interesting; and the rest are a waste of time and money." It's surprising that many of these are public companies with access to resources to communicate their value. Mr. Mullens and Mr. Hext have identified what they need to be doing.

    The process.

    Many presenters immediately start talking about what they do and how they do it. This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" Th

    Fundraising - Potential New Business on Your Doorstep
    A Networker's TaleYou’re all excited, you’ve finally taken the plunge and joined that network marketing company you’ve been looking at. You’re keen and eager. Your sponsor tells you to make a `contact list’ of all the people you know – your friends, family, milkman, old work colleagues, neighbours etc and work through them. You tell all your friends and family and they buy product or hold a demonstration for you. After a while you seem to run out of steam – all your friends and family have got some of your product – where do you go now?Sound familiar? Is this you or someone in your team? What you need is an injection
    nd the rest are a waste of time and money." It's surprising that many of these are public companies with access to resources to communicate their value. Mr. Mullens and Mr. Hext have identified what they need to be doing.

    The process.

    Many presenters immediately start talking about what they do and how they do it. This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" Th

    Discover The Real Secret Of Saving Money With A Home Based Business
    Originally my article title was going to be,"If you have to pay for child care you will make more money with a home based business earning $100 a year than you can if your wife finds a job earning $20,000 a year." Then I decided the article should show even without paying for childcare that a home based business will end up putting more money into your bank account.So before I begin, let me say I am not a tax expert, I don't pretend to be one, so please consult one before you start any MLM home based business.With that said Sandy Botkin a renowned tax expert, just one of several home based business tax experts I've learned much from, wro
    . This is done without regard to what a decision maker wants and needs to hear. Hext and Mullens advise their clients to start with identifying the problem they are going to solve. That gets a customer's attention. Think about a presentation that starts with, "Have you ever had a very important business call dropped on a wireless phone?" That should get your attention. Then identify clearly and succinctly the solution to the problem. If you heard, "Our unique product eliminates dropped calls" you would think you need to pay attention. They say to follow with a discussion of the value your solution offers. As Mr. Mullens points out, "Being able to move from interest to value is the objective of salespeople." A customer understanding a product's value comes from the salesperson's ability to establish its 'pedigree' or association to things the customer values. The idea of pedigree comes from the increased value from being associated with other things of great value. This is much like the offspring of a racehorse. Pedigree can come from the amount of research done on a product; who has invested in a company or product; or company name recognition. Mr. Hext adds, "If you have a great problem with the pedigree established, people will automatically raise the quality of it." Finish with a discussion of the action you want your customer to take. In their case, it is how to invest.

    These accountants know that identifying key problems early gets people's attention and they listen. In your selling are you starting your sales presentations with a clearly identified compelling problem, or are you starting with a discussion of what your product does? Your presentation introduction should create

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