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  • Digg it UP - The Workflow Selling Solution for Sales Growth

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    An article by John Giles in Quick Printing caught my attention yesterday. John is an advocate of workflow automation. Here is some of what John wrote.

    If you plan to be in the printing business for a few more years, you need to embrace automated technology. You need to have a computerized estimating system. You need to be using the business management tools built into the programs. You need to be thinking about what tasks you can automate. The margins are getting narrower for many quick printers. Automation may put the profits back in the printing business.

    Putting the Cart Before the Horse

    John writes about the typical path in business and a romance

    Personalization - Individualized Customer Service
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    John wrote.

    If you plan to be in the printing business for a few more years, you need to embrace automated technology. You need to have a computerized estimating system. You need to be using the business management tools built into the programs. You need to be thinking about what tasks you can automate. The margins are getting narrower for many quick printers. Automation may put the profits back in the printing business.

    Putting the Cart Before the Horse

    John writes about the typical path in business and a romanc

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    ave a computerized estimating system. You need to be using the business management tools built into the programs. You need to be thinking about what tasks you can automate. The margins are getting narrower for many quick printers. Automation may put the profits back in the printing business.

    Putting the Cart Before the Horse

    John writes about the typical path in business and a romanc

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    about what tasks you can automate. The margins are getting narrower for many quick printers. Automation may put the profits back in the printing business.

    Putting the Cart Before the Horse

    John writes about the typical path in business and a romanc

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    nting business.

    Putting the Cart Before the Horse

    John writes about the typical path in business and a romance with production. I ask you, why do so many printers and business people focus on production automation when Sales Automation is just as important? I just don’t understand this romance with machinery.

    Please understand, I’m not disagreeing with John, I’m only suggesting that sales should be in the front of the cart, not in the back. A sale drives the business. Doesn’t it make sense to invest in improving sales through automation and workflow? Sure it does. This is truly putting the horse in front of the cart, not the o

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