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Digg it UP - Choose the Right Sales Material for Your High-Tech Marketing Challenge
I'm often asked to come in to organizations and give a motivational speech to their employees. I reply that I'm not a motivational speaker. Never have been. Never will be. Don't want to be. I do something else. I teach their people how to become motivational leaders. That's a far more productive endeavor.The concept and application of motivation are misunderstood in most organizations. The motivational industry is based on a fundamental contradiction; because the focus of motivation is misplaced. After all, leaders (salespeople included) should be motivated. If they aren't, they shouldn't be leaders.Here's where the focus should be: not on the leaders themselves but on the
Depending on the nature of the product and the
In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things.For example when we talk about "marketing systems" we don't mean a single piece of advertising or even several pieces. A marketing system is all of your marketing efforts working together in a synergistic fashion with your other systems that provides the owner/manager with predictable results.There are 5 types of systems:* Organizational & Administrative - the structure * Procedural - "how we do things here" * Marketing - "how we sell here" * Financials - "how we pay for it" * Benchmarks - the way to checkWith these 5 basic system
Launching a New Product
The launch of a new product can generate numerous materials, everything from a multi-page glossy brochure to a three-inch shelf tag. A brochure or data sheet is almost mandatory in this situation. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.
A press release to alert journalists and analysts of the new product is another document commonly created for every new product. The release may be packaged into a press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers.
Depending on the nature of the product and the l
As they always say “It’s not what you know, it’s who you know.”Of course just knowing people doesn’t necessarily get you the job, or the promotion, or the contract you wanted, but it certainly can help; so long as people don’t think you are using them.It’s true that networking is extremely important, so finding new contacts is the key to your continuing success; you need to learn out about networking meetings or events in your area.Before you go to an event you should think about what you want to achieve. Who will be there? Decide who you would like to meet and what information you would like to take away. This will ensure that you remain focused and have a successful
Launching a New Product
The launch of a new product can generate numerous materials, everything from a multi-page glossy brochure to a three-inch shelf tag. A brochure or data sheet is almost mandatory in this situation. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.
A press release to alert journalists and analysts of the new product is another document commonly created for every new product. The release may be packaged into a press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers.
Depending on the nature of the product and the
If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.First, learn how to think objectively. Being objective is something that many entrepreneurs and small business owners find hard to do, but it is necessary if you want to be successful. While you may never be totally objective, and you certainly don’t want to be, you should still be able to think objectively so that you can effectively pitch news stories to journalists. You should be passionate about your business while being able to
A press release to alert journalists and analysts of the new product is another document commonly created for every new product. The release may be packaged into a press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers.
Depending on the nature of the product and the
What happens to a business or life when you change the measure of success?When I was establishing my business, I struck upon targets that defined success for me. This was not a simple task and required a fair amount of soul-searching. I set goals for 6 months, 12 months and 36 months. The timeline was a bit loose, but I knew that I would be able to achieve the 6 month target; I figured that I would be able to achieve the 12 month target; and I had no idea how I would achieve the 36 month target, but it would come. I was not wedded to the timeline; in fact, I was not at all sure that the targets were achievable in those timeframes. Nonetheless, I wrote down the targets; I shared them wit
A press release to alert journalists and analysts of the new product is another document commonly created for every new product. The release may be packaged into a press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers.
Depending on the nature of the product and the
A little over seven months ago my life started changing in a really radical way. In the beginning I thought it had nothing to do with my business and that I’d be able to keep my personal problems out of the business. Soon I realized that because I’d started my business with the intent of integrating my life and my work, that some of my work was going to change for a while.As my marriage waned and ended, I bought and moved into a new home. The transition has taken more energy than I’d imagined. There were days when I just “didn’t have it in me” to do more than the very basics. However, I had to keep my business running so income would continue during the transition.While I’m hopin
Depending on the nature of the product and the launch, other materials may be useful for attracting market interest:
· A white paper can explain an underlying technology or describe the product in the context of a customer's environment.
· Application notes explain how the product operates for various uses or purposes.
· A selection guide provides insights for choosing among product options or models based on sizes, features, or other characteristics.
Many high-tech companies create a special area of their Web sites for each new product, making it easy for visitors to quickly find all related information.
Promoting a New Version
Marketing a new version or upgrade of an existing product can involve many of the same activities and materials as the launch of an entirely new produ
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