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    Understanding psychology and human behavior can come in handy for the marketer, particularly those who operate at the retail level. There are a few tricks retailers use that play on your unconscious to relax you, or change your in-store behavior.Think about babies for a moment. Are you relaxed now? Some stores add baby powder scent to their air conditioning to make people think about newborns. This is supposed to relax the
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    ivity of its employees. Your employees are critical to the ope

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