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Digg it UP - Follow-Up Letter and More to Increase Sales
Are your clients taking up to 60 days to pay their invoices? This is a very common situation and a significant cause of stress to many business owners. Unfortunately, having a profitable business does not necessarily mean that you have a reliable cash flow. Quite the opposite, many times a business may have great profits and a very unreliable cash flo
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an arti
Any business out there can benefit from quality management. Whether you are producing thumb tacks or if you are producing IT equipment, there is little doubt that they need to be of the highest levels of quality. Yet, as your business grows, you will find it farther and father difficult to manage quality management. Because it is so very important,
In sales, whether short or long term, follow-up is critical for results. The preferred follow-up to a customer is the type that we call a “valid business reason.” Without a reason, the process is as lame as the chip grabber. Whether your marketing is face to face or on the internet, your follow-up can influence your customer to buy or not to buy. Here are some ideas you want to consider for increased sales results.
A thank you note. It’s professional courtesy as well as a gesture of caring. If appropriate to your context, handwritten is best. If email, at the least personalize it with a person’s name. This is particularly important today with what Tom Peters’ once name “high tech and low touch.”
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an artic
Last month I talked about the Skilled Facilitator principle of being curious. This month I want to talk about the complementary principle transparency. Transparency has recently become a popular topic in business as organizations seek to build (or rebuild) trust with customers, shareholders, and employees. This morning as I opened the op-ed page of my
In sales, whether short or long term, follow-up is critical for results. The preferred follow-up to a customer is the type that we call a “valid business reason.” Without a reason, the process is as lame as the chip grabber. Whether your marketing is face to face or on the internet, your follow-up can influence your customer to buy or not to buy. Here are some ideas you want to consider for increased sales results.
A thank you note. It’s professional courtesy as well as a gesture of caring. If appropriate to your context, handwritten is best. If email, at the least personalize it with a person’s name. This is particularly important today with what Tom Peters’ once name “high tech and low touch.”
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an arti
"No time to network!" Is this something you grapple with?I can certainly relate to not having enough time in the day to do everything I want to. With a toddler and an infant, ALL my time is spoken for -- for now, at least. Yet I continue to network (successfully, I might add).How do I manage?Before I answer the question, let me as
A thank you note. It’s professional courtesy as well as a gesture of caring. If appropriate to your context, handwritten is best. If email, at the least personalize it with a person’s name. This is particularly important today with what Tom Peters’ once name “high tech and low touch.”
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an arti
Knowing that buyers have different agendas to sales people is half the battle. Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger. To be a successful in sales or business, you must create strong relationships. This article, brings you one step closer t
A thank you note. It’s professional courtesy as well as a gesture of caring. If appropriate to your context, handwritten is best. If email, at the least personalize it with a person’s name. This is particularly important today with what Tom Peters’ once name “high tech and low touch.”
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an arti
Among the various kinds of trade show displays that you can use, a popular category would be that of banner displays. Banner displays are a very good option as they are light and thus easy to transport. They are also very easy on the pocket and can easily fit in the smallest of budgets. Trade show banner displays get the job done exceptionally well as
Discover their interests. With your needs assessment and rapport building, it’s likely you have found a personal interest or hobby. You can send an article or refer to a book that relates to this area.
If you promised to send any literature, send it. The more timely the better the impression of your reliability. You go one step up in the building of trust.
Maybe you have a new product or service. Take time to give thought of how to position this to your customer and then give them the information about it.
Mix your follow up methods. Use telephone, mail, fax, email and if you are in direct sales, make a follow up personal visit. Consider taking advantage of voice mail and leave a simple message of your follow up call.
And remember at some point simply to call to confirm your still in consideration. While you do not want this to be your sole reason for follow-up, at some point if the customer has not made a decision, you want to be able to readjust your contact schedule. Or, maybe even save yourself the mental hook to them and move them to a longer lead time.
If you want to stand out in the crowd, put any one of th
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