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Digg it UP - Networking vs. Cold-Calling
The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasn’t, it has failed. The bottom line is this: action is the only communications measure that counts.Advertising and public relations can pr
We sat in staff meeting awaiting the report out of yet another attempt by Houston's other Rocket to catch its nemesis over in Austin in the race to build computers to order. Dell was so far out front in this race that the dust was settled by the time our horse reached t
WRONG.
To be successful in your business it is not choosing between "networking" or "cold-calling".....it is a combination of cultivating all skills....and active
Look around. Hurricanes, floods, earthquakes, plant closures, hunger, dispair, you might think that the end was near. There are those that see the glass as half empty and others that see the glass as half full. Pessimists or optimists, it's time for every body to step u
WRONG.
To be successful in your business it is not choosing between "networking" or "cold-calling".....it is a combination of cultivating all skills....and active
What’s in a name?Think of your business name as an external mask for your business. If it’s something your target audience like, they would consider checking it, if they don’t, in most cases you have lost a customer even before you could tell them what your produ
WRONG.
To be successful in your business it is not choosing between "networking" or "cold-calling".....it is a combination of cultivating all skills....and active
Imagine you have just been asked to give a highly complex presentation to the Board of Directors. One of the biggest mistakes you can make at this point is to start thinking about what you will say. Instead focus on planning.So how might start the planning? He
So there I stood, feeling incredibly stupid. Having waited in line for a few minutes to return a paperback copy of Harry Potter, which I realized I already owned once I brought it home, I stood face-to-face with the cashier. I looked over his shoulder and ready “Barnes
If you only cold call you are placing your future success in the hands of strangers, and by only networking you are relying 100% on those you already know. To own your future yourself you must do both.
Neither of these
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