| Digg it UP |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Sales > The Ultimate Survival Skill for The Information Age |
|
Digg it UP - The Ultimate Survival Skill for The Information Age
Marketing Myth #3: Perception Is Not Reality ility to positively transform ourselves and our organizations. And that's the definition of self-directed learning.This is one of the hardest concepts for business owners to accept. They waste countless hours trying to convince unyielding clients to accept their version of reality, which often prevents them from communicating their unique benefits; alleviating significant flaws and/or ignoring golden opportunities.It is vitally important that any one who has responsibility for growing a business or organization understand and embrace this critical tenet. It does not matter if outside perceptions are factual... because consumers behave based on decisions formed by attitudes founded on their beliefs, which are often subconscious. (If this sounds familiar, congratulations!)This has particularly dangerous consequences when companies are forced into an undesirable place primarily because they fail to communicate their unique benefits. Thus, their “inside reality” is aware of their distinguishing qualities but “outside perceptions” are clueless.In other words, the public may look at your business; your competitors’ businesses; and/or completely unrelated businesses and view them identically, good or bad. This means that they base their purchase decision solely on price or convenience. Why? Because they don’t have any other information!Some companies can operate in this environment for a while but over time it gets them nowhere (except closer to extinction). Remember this, competing on price alone is the quickest way In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read wh Are You Dramatically Different? We're living in incredibly turbulent times.One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.It doesn't sound easy at first.Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?Few and far between.In fact, it appears to me that most business owners lose all sense of creativity when they start their business.The typical process they go through?Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.How do you create a dramatic difference in your business? And why should this be considered important?First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That The well spring of this uncertainty lies in one of the characteristics of the newly-arrived Information Age. Business people are being buffeted by an increasingly rapid rate of change. Consider this. In 1900, the total amount of knowledge available to mankind was doubling about every 500 years. In 1990, it was doubling about every two years. Imagine the implications of that kind of increase in the rate of change! It means new products, new regulations, new market configurations, new customers, and new technology in almost every industry. It's no wonder that we're confused and uncertain about what to do. And the growth of that knowledge continues at an expanding rate. One futurist predicts that today's high school students will have to absorb more information in their senior year alone than their grandparents did in their entire lifetime. And Nesbitt is on record as predicting that in the year 2020, the rate of knowledge will double every 35 days! That incredibly rapid pace of new knowledge is driving the forces of change at an unprecedented rate. And that rate of change is continuing to accelerate. The effect of that snowballing rate of change on our businesses and our jobs can be cataclysmic. It's almost as if a malevolent spirit were stalking our economy, rendering all the wisdom of the past useless, and casting a spell of confusion and uncertainty over the land. The indications are that this rapid state of change will not be a temporary phenomena we all must live through. Rather, it will be the permanent condition we must accept for the foreseeable future. Rapid change is not a phase we're passing through, it's a process we're entering into. That means it is likely that the conclusions, paradigms and core beliefs upon which we based our decisions just two or three years ago are likely to be obsolete today. Even more sobering, the conclusions and strategies which we develop today will be obsolete in a couple of years. We can count on this continuing obsolescence of our best ideas and strategies to be the constant state of affairs. One of my clients recently told his employees, "The only thing you can count on is that you won't be doing this job in three years." His point was that the job will change in that period of time to such a degree that it'll be a different job. The technology used will likely change, as will the customers, the systems and the focus of the job. The insightful person will accept that rapid change is now a defining characteristic of our economy, and plan to deal with it effectively on an on-going basis. Instead of thinking we should just persevere until it's behind us, we should prepare for rapid change to be a way of life. What's the best way to go forward in the light of this rapid change? What mind sets can we adopt that will equip us to survive and prosper in turbulent times? What skills do we need to survive and prosper in the information age? I believe there is one core skill which will define the most successful individuals. It's the ability and propensity to engage in self-directed learning. The only sustainable effective response to a rapidly changing world is cultivating the ability to positively transform ourselves and our organizations. And that's the definition of self-directed learning. In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read wha Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? information in their senior year alone than their grandparents did in their entire lifetime. And Nesbitt is on record as predicting that in the year 2020, the rate of knowledge will double every 35 days!Commit this to memory, please: To get in the media, being good is good enough.You don’t need to be perfect, or even the best in your profession. There’s no elaborate entrance exam or competition to determine who gets media coverage.The prize goes to those professionals who are competent or better, and who understand how to play the publicity game.I have absolutely nothing against advertising as a means of getting exposure and a wider audience. In many cases, it’s just what you need, and deserves a spot in your marketing mix.But (have you noticed?) it is expensive, isn’t it? And, in the end, it’s still you saying you’re great, which isn’t as good as them saying it. I just think of it this way:Advertising – buys you visibility Publicity – earns you credibilitySure, you’re good. But, let’s face it. So are many of your financial planning peers and competitors. But you can be the one who gets into the media. Because you knew how to get a reporter’s attention.You understand that getting in the media doesn’t require you to be the best financial planner on Earth.I am also a big believer in direct mail marketing. It’s a superb tactic to build ongoing relationships with clients, customers, and prospects.But, unless you’re ready to cough up big bucks to buy mailing lists, it limits you. You can only reach the people you already know – the ones in your database. All tho That incredibly rapid pace of new knowledge is driving the forces of change at an unprecedented rate. And that rate of change is continuing to accelerate. The effect of that snowballing rate of change on our businesses and our jobs can be cataclysmic. It's almost as if a malevolent spirit were stalking our economy, rendering all the wisdom of the past useless, and casting a spell of confusion and uncertainty over the land. The indications are that this rapid state of change will not be a temporary phenomena we all must live through. Rather, it will be the permanent condition we must accept for the foreseeable future. Rapid change is not a phase we're passing through, it's a process we're entering into. That means it is likely that the conclusions, paradigms and core beliefs upon which we based our decisions just two or three years ago are likely to be obsolete today. Even more sobering, the conclusions and strategies which we develop today will be obsolete in a couple of years. We can count on this continuing obsolescence of our best ideas and strategies to be the constant state of affairs. One of my clients recently told his employees, "The only thing you can count on is that you won't be doing this job in three years." His point was that the job will change in that period of time to such a degree that it'll be a different job. The technology used will likely change, as will the customers, the systems and the focus of the job. The insightful person will accept that rapid change is now a defining characteristic of our economy, and plan to deal with it effectively on an on-going basis. Instead of thinking we should just persevere until it's behind us, we should prepare for rapid change to be a way of life. What's the best way to go forward in the light of this rapid change? What mind sets can we adopt that will equip us to survive and prosper in turbulent times? What skills do we need to survive and prosper in the information age? I believe there is one core skill which will define the most successful individuals. It's the ability and propensity to engage in self-directed learning. The only sustainable effective response to a rapidly changing world is cultivating the ability to positively transform ourselves and our organizations. And that's the definition of self-directed learning. In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read wh Improve Your Business Marketing With Great Headlines the foreseeable future. Rapid change is not a phase we're passing through, it's a process we're entering into.Picture the scene. You're sitting in a doctor's waiting room, flicking through the pages of a magazine when you suddenly start reading an ad. Why? What drew your attention to that particular ad? An attention grabbing headline, that's what.Think about how you 'read' magazines. What do you look at first? My bet is it's the headlines. If the headline grabs you, you'll scan the rest of the text to see if there's anything more that grabs you. If there is, you'll read the whole thing. Those who know about good business marketing know about writing great headlines.Your job, if you really want to sell your products or services, is to make sure whoever picks up the magazine containing your ad will actually stop and read what you have to say. The day you went into business, marketing became a number one priority - without it you'll never sell a thing.So let's see what you can do to make sure your business marketing is up to scratch when it comes to writing great headlines that will grab the reader and compel her to read on. We want her to want to know more.First of all, to create a great headline there are three things that need to be fulfilled.1. Hook your reader quickly 2. Give them a personal benefit 3. Give them a reason to continue readingThe following takes a closer look at how you can achieve the above.Use A HeadlineAs obvious as this may sound, far too ma That means it is likely that the conclusions, paradigms and core beliefs upon which we based our decisions just two or three years ago are likely to be obsolete today. Even more sobering, the conclusions and strategies which we develop today will be obsolete in a couple of years. We can count on this continuing obsolescence of our best ideas and strategies to be the constant state of affairs. One of my clients recently told his employees, "The only thing you can count on is that you won't be doing this job in three years." His point was that the job will change in that period of time to such a degree that it'll be a different job. The technology used will likely change, as will the customers, the systems and the focus of the job. The insightful person will accept that rapid change is now a defining characteristic of our economy, and plan to deal with it effectively on an on-going basis. Instead of thinking we should just persevere until it's behind us, we should prepare for rapid change to be a way of life. What's the best way to go forward in the light of this rapid change? What mind sets can we adopt that will equip us to survive and prosper in turbulent times? What skills do we need to survive and prosper in the information age? I believe there is one core skill which will define the most successful individuals. It's the ability and propensity to engage in self-directed learning. The only sustainable effective response to a rapidly changing world is cultivating the ability to positively transform ourselves and our organizations. And that's the definition of self-directed learning. In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read wh Time Tracking: Software All Companies Need omers, the systems and the focus of the job.Time tracking is essential for all businesses. You need to be able to know just how productive your business is. In many cases, accurate tracking can lead to instances where you’ll be able to see just what is holding your company back from reaching its goals. Time is valuable and you do not have much to throw away on useless products. Instead, you need high quality software to get the job done correctly.Here are some things to consider about the time tracking software that you choose.• Make sure it is what you need. Not only should it fit your needs in function, but it needs to deliver to you effectiveness, quality and accuracy every time.• Software programs are all different. Make sure you find the ones that offer what you specifically need. In fact, you will find that some will offer additional features as well. If you do go for one of these packaged programs, insure that you find the best fit for your needs. For example, if the features look great you may lean more towards it. But, the standard function of the tracking software needs to be high in quality as well.• Shop around for your software. As we said, there are many options. Various brands are out there and you can find a wide range of brands. Shopping around will give you the best price as well.Time tracking products can help you to know what is happening in your business. How long are your employees working? Are th The insightful person will accept that rapid change is now a defining characteristic of our economy, and plan to deal with it effectively on an on-going basis. Instead of thinking we should just persevere until it's behind us, we should prepare for rapid change to be a way of life. What's the best way to go forward in the light of this rapid change? What mind sets can we adopt that will equip us to survive and prosper in turbulent times? What skills do we need to survive and prosper in the information age? I believe there is one core skill which will define the most successful individuals. It's the ability and propensity to engage in self-directed learning. The only sustainable effective response to a rapidly changing world is cultivating the ability to positively transform ourselves and our organizations. And that's the definition of self-directed learning. In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read wh Wanted: A Diva for the Job of a Lifetime! ility to positively transform ourselves and our organizations. And that's the definition of self-directed learning.“When I was a child, I always thought the world was mine, A stomping ground for me, full of opportunities. I always had this attitude that I was going to go out into the world and do all the things I wanted to do." –MadonnaSo, what happens to the diva or Adonis in us? What happens to the girl or boy who is convinced of their career choices, bold enough to use their imagination, and powerful enough to take risks and survive setbacks?The world gets a hold of us, that’s what. And before we know it, it is all about fitting in, safety at all cost - making ourselves small so others wouldn’t feel uncomfortable, rolling up our boldness in favor of security, or what we think is security. In short, we make a trade off.So what is the very first step in turning our career paths around? It all starts with a perspective makeover. Get rid of that drab black and white, all-or-nothing thinking you wrap yourself in every day! Hit the stage with a new and colorful perspective! We need to fully awaken the child inside of us but with our adult sense of perspective.See, children are all about the black or white, always and never, all or nothing, either-or attitude. If a child fails to get what it wants they feel as if they are just going to die!!! Which of course we adults know is NOT true. But we haven’t leveraged the Diva or divine aspect in us to actually act as if we know this! Your divine self knows that life is N In the face of a world that is different one week to the next, our most powerful positive response is to cultivate the ability to learn. By "learning," I don't mean just the acquisition of new information, although that is a necessary prerequisite. Rather, I mean the kind of "learning" that requires one to change behavior on the basis of an ever changing understanding of the world. Learning without behavior change is impotent. The individuals who become disciplined, systematic self-directed learners will be the success stories of the information age. Likewise, those organizations that become learning organizations will have the best chance of surviving and prospering. Read what other have said about it: "...the key thing as we go forward is the ability to learn. You can not arrest the pace of development in the marketplace, in the world, socially and technologically. It is coming at an increasing rate. You've got to be able to learn and adapt..." Beale. Because of the forces surging through our economy, it's safe to say that tomorrow will be significantly different from today. It will be more complex and somehow significantly changed. And that will be true of all the tomorrows in the foreseeable future. The most skilled employees, therefore, will be the ones who can continually access the changing facts and growing complexity of their jobs, and then change appropriately. That's "self-directed learning." "We understand that the only competitive advantage the company of the future will have is its managers? ability to learn faster than their competitors." Arie P. DeGeus. In a world that is rapidly changing, today's hot new product is tomorrow's obsolete dinosaur. More important than any one product is the ability to continually create new products. Today's strongest employee could very well be tomorrow's employment problem. More important than any one employee is the ability to find and maintain employees who are constantly growing. Today's closest customers could be out of business tomorrow. More important than any one customer is the ability to attract and retain customers. All of these are applications of the ultimate competitive advantage -- the ability to learn faster than your competitors. "In fact, I would argue that the rate at which individuals and organizations learn may become the only sustainable competitive advantage." Ray Stata. As the economy becomes more and more global, competition will increase. Few businesses will enjoy a secure market position. The quality of competition will also improve as competitors strive to out do one another in providing customer service and value added products and services. In this new economy, those who survive and prosper will be those who know how to learn, and who do so faster and more systematically than their competitors. And those organizations that become learning organizations will be those who fill themselves with people who regularly engage in self-directed learning. How, then, do you instill this "self-directed learning" in your organization? Here are three tactics to begin the process. 1. Wipe the Slate Clean. Imagine that you have written the history of your company or your career on a blackboard. You have every decision, every strategy, every success and every failure noted in detail. The sum of this experience provides the rationale for why and how you do everything that you now do. Now, take a wet towel, and wipe the board clean. Erase the past. As you do so, you eliminate the unspoken acceptance of the way things are, and replace it with the new understanding that things may not be the way they should be. Just because something is, doesn't mean it should be. The reason you started doing something may no longer exist. Remember, with a world turning over more or less completely every two to three years, any decision or procedure which had its roots in a s
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Five Steps Of Learning And Retention... How To More Effectively Grow Your Business With New Ideas
|