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Digg it UP - How to Pick the Lock of the Corporate Gatekeeper
Hunting for a position in a new career field? Trying to take your new education or skills and transform them into a job with a future?I’ve spent the last few weeks working in a placement service trying to help people find that first “career” job; trying to help them make the transition from student to employee. I see the same mistakes over and over again. Here are a couple
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference
You pick up the phone, the decision maker is on the line, countless letters and attempts have been made to get to this point, your great benefit line comes out, response; “not interested, click”.Want to be able to “engage” customers with out creating resistance? Here are 2 vital elements everyone needs to be influential and persuasive.Now it does not matter if we are us
Gatekeepers are intimately aware of the company’s goals and objectives as well as key business initiatives and priorities. Their objective is to limit unnecessary interruptions. They dread the thought of their boss saying, “what were you thinking when you transferred that salesperson through to me?”
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking about your products, services, or solution.
There are only two ways around a gatekeeper: call early in the morning or call after business hours. That’s it. Otherwise it’s in your best interest to work with them and get them to help you.
Here are a few things you should never do to a gatekeeper if you plan on doing business with an executive:
• Never lie.
• Never intimidate.
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference t
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. By hiring a public relations pro, you will be assured of getting releases to the industry trade media about
As a result they become highly skilled at sorting out lightweight sales people from those who demonstrate the knowledge and expertise to make a difference for their organization. Your challenge is to convince the gatekeeper to let you through, without talking about your products, services, or solution.
There are only two ways around a gatekeeper: call early in the morning or call after business hours. That’s it. Otherwise it’s in your best interest to work with them and get them to help you.
Here are a few things you should never do to a gatekeeper if you plan on doing business with an executive:
• Never lie.
• Never intimidate.
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference
Architects, the good ones always seem to have lots of work, from referrals and such, but it was not always that way, you see they had to get the clientele in the first place, do a great service and then those folks had to tell their friends and so on and so on. Of course we all know in such professional services that word-of-mouth and referrals is by far the best form of advertising,
There are only two ways around a gatekeeper: call early in the morning or call after business hours. That’s it. Otherwise it’s in your best interest to work with them and get them to help you.
Here are a few things you should never do to a gatekeeper if you plan on doing business with an executive:
• Never lie.
• Never intimidate.
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference
Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception ... poor service has become the norm.In an all-too-typical scene, a customer walks into a retail store with a question about where to find a product. The employee, w
Here are a few things you should never do to a gatekeeper if you plan on doing business with an executive:
• Never lie.
• Never intimidate.
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference
Do you want to announce something to people? So what do you think is the best way of going about doing this? Banners are the best medium through which you can tell people whatever you want to communicate to them. Banners are usually made of a long strip of paper or cloth to advertise about anything. Or banners can simply be your means to get your message across to people. Communicati
• Never insult.
• Never be evasive.
Gatekeepers are intelligent and take pride in what they do. They know they have the power to keep you from your goal, but are more than helpful if you approach them in the right way.
If you believe that your offering truly makes a difference to an organization, then you are already aligned with the gatekeeper's objective. It never helps to slip into a sales role. When they screen calls, they want to know who you are, why you are calling, and if the decision maker is expecting to hear from you. Get ready to answer them.
Remember it’s not about your product, service, or solution. Keep your focus on helping the organization and remain confident that you are there to help the decision maker.
Never be surprised by questions from the gatekeeper. They are qualifying you to determine if you are worthy of future contact with the decision maker.
Here are some hints that will help you but the gatekeeper at ease about allowing you access:
• Establish your credibility by referencing the person who referred you or the research that you have done about the company.
• Demonstrate your intentions by sharing your value proposition, highlighting key issues that they are facing, results your customers have attained, or the valuable information you have that would be of interest to the decision maker.
• Suggest that the difference that you can make in the company would be of interest to the decision maker.
When gatekeepers recognize that your focus is o
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