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Digg it UP - Telling Your Customers What They Want to Hear
How's your business going to keep growing with the holidays and tax time coming? What can you do when most people don't want to spend money now?If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:1. Create written copy to email your subscribers and other email lists.Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate the holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.2. Create a form letter to send by
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect thes
We are constantly bombarded with the "never give up" mentality. Every sponsor, coach, and mentor is quick to remind us that we can do it if we just keep trying.I'm sure you've heard the fable of the poor lad who dug for years without ever finding gold, then gave up and sold the mine to another prospector. The new miner picked up the digging where the previous owner left off, and promptly found his fortune in gold just a few feet beyond where his predecessor gave up.It's a nice analogy, and one that certainly has its place. But I don't believe this idealism applies to every situation.What abot the thousands of other miners out t
Answer: Not enough!
I guarantee you would use them more if you knew how powerful they are in determining the outcome of the sale!
Telling stories is an effective and exciting way to deliver valuable information about your product or service. It also makes your prospect feel at ease with you, which means that they will not only enjoy speaking with you, but also enjoy buying from you.
The Makings of a Great Story
Your customer should be the focus of your story. Obviously the specific customer you’re speaking with won’t be a part of the story, but you should never forget they are the purpose for your story.
Your customers want to hear stories that speak to them. Tell them stories that they will be able to relate to personally; stories that address their concerns about buying from you. This means your story must favorably answer the essential questions customers ask themselves before making the purchase:
Do I like this salesperson?
The impression you leave on your prospect plays a key role in how that person views your product and company. When a customer feels connected with you, they will also feel connected with your product. Effective storytelling is personal, real, and makes the customer feel as relaxed as they would be speaking with an old friend. There is NO other way to match the type of connection a great story can create.
Do I trust this salesperson?
Customers don’t want to hear how great you think your product is. Of course you would say it’s great; you’re trying to sell it! As salespeople, we often have a credibility gap to overcome. A success story about a prospect who loves your product will ALWAYS be more credible than your boasting of dry facts.
How risky is this purchase?
Customers won’t buy if they think the purchase is too risky. If they are uncertain about the benefits of your product or are afraid it won’t work as well as you say it will, they won’t chance it! Use stories to calm these fears. Hearing how previous customers have felt the same anxiety, but were happy after they decided to buy from you will help them feel more secure. Knowing that your product has helped others will show them that it could also work for them. Once those fears are gone, they will feel confident doing business with you.
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these
Over the past few years pre-employment background checks have gained significance for employers big and small. Companies can either execute the required activities in-house or can outsource them to human resource companies that specialize in carrying out background checks.There is a lot of paper-work, co-coordination, and follow-up that goes into conducting a background check and for this reasons companies prefer to get the job done by an outside agency. The background checks have to be done in accordance with the Fair Credit Reporting Act (FCRA). According to the FCRA, an individual who earns less than $ 75,000 per annum cannot be reported
Do I like this salesperson?
The impression you leave on your prospect plays a key role in how that person views your product and company. When a customer feels connected with you, they will also feel connected with your product. Effective storytelling is personal, real, and makes the customer feel as relaxed as they would be speaking with an old friend. There is NO other way to match the type of connection a great story can create.
Do I trust this salesperson?
Customers don’t want to hear how great you think your product is. Of course you would say it’s great; you’re trying to sell it! As salespeople, we often have a credibility gap to overcome. A success story about a prospect who loves your product will ALWAYS be more credible than your boasting of dry facts.
How risky is this purchase?
Customers won’t buy if they think the purchase is too risky. If they are uncertain about the benefits of your product or are afraid it won’t work as well as you say it will, they won’t chance it! Use stories to calm these fears. Hearing how previous customers have felt the same anxiety, but were happy after they decided to buy from you will help them feel more secure. Knowing that your product has helped others will show them that it could also work for them. Once those fears are gone, they will feel confident doing business with you.
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect thes
In direct mail marketing, you have what I like to call the "golden glimpse" -- that moment, however brief, when your prospect pulls your direct mail piece from the mailbox and actually pays attention to it.This is an advantage not enjoyed by other marketing media. You can ignore a radio commercial and a magazine ad. But you have to give each piece of mail a moment of your attention to decide whether or not it's a keeper.This marks the first in a series of hurdles your direct mail piece has to clear. Think of it as an obstacle course. Only instead of high bars and log jumps, your hurdles are the following:1. Getting noticed.
How risky is this purchase?
Customers won’t buy if they think the purchase is too risky. If they are uncertain about the benefits of your product or are afraid it won’t work as well as you say it will, they won’t chance it! Use stories to calm these fears. Hearing how previous customers have felt the same anxiety, but were happy after they decided to buy from you will help them feel more secure. Knowing that your product has helped others will show them that it could also work for them. Once those fears are gone, they will feel confident doing business with you.
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect thes
We all have to earn money in order to buy the things that we want and need, right? There will always be the Rockefellers of the world, who are fortunately blessed from birth. As for the rest of us mere mortals, an income of some sort is imperative. Of course it would be sweet if we could all just have what ever we want, when we want them. Then we'd have tons of time to travel the world and kick back our heels. However, it is still truly important to find something that you enjoy doing. Because you will likely be doing it for 30 or 40 years. Fortunately the opportunity spectrum is not quite so limited these days. Take the current business earn mone
Can I see myself using this product?
As soon as your prospects can visualize themselves using and enjoying your product, the sale has been made. Telling great stories will help your customers visualize this. Hearing how others have benefited will spark their imagination. They will relate to the customers in your story and envision their own lives after the purchase of your product. Understanding the true value and benefit of your product will inspire them to buy it!
Am I excited about this purchase?
Customers want to enjoy their buying experiences! If they aren’t excited, they won’t feel driven to buy from you. Let them relax and enjoy themselves! Listening to success stories about previous customers will make new customers feel happy as well. They’ll be more likely to buy if they enjoy speaking with you and feel the excitement you and others have for your product. Soon, your new customers will want to experience it for themselves!
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect thes
Putting a piece of paper in a file folder is easy; finding it again is the hard part. There are ways to make your files easier to use and your papers easier to find. Invest in a sturdy, four or five-drawer file cabinet. Spend the extra money it takes to get quality and durability. You’ll spend more money replacing a cheaper file cabinet a few times than buying a reliable one in the beginning. You may not have enough files to fill the cabinet now, but believe me, you’ll need it in the future. Before you buy additional cabinets, weed out unnecessary files. The natural tendency is to buy more cabinets to hold the papers you’ve accumulated.
The Best Place to Find a Great Story
So you’ve been selling your product for quite some time—think you have a whole bag of stories waiting to be told? I promise there are more. There are many more great stories hiding in the minds and memories of all the people in your company and industry. Unlock these stories and share them!
One of the easiest ways to collect these stories is to share them at every sales meeting. Go around the table and let everyone share a story about how a customer has successfully used your product.
Take the time to document these important stories to give them lasting value. When a new employee can read through a collection of success stories, they will instantly believe in your company and your product. When an employee believes in your product, they will be able to confidently and effectively sell it to others. Your collection of stories will be one of the few things that will be transferable from one salesperson to another; giving new employees instant access to countless stories for each new customer they come in contact with.
Telling stories is a simple, yet powerful way to connect with your customers. It makes others feel at ease speaking with you and feel confident in their decision to buy from you. Understanding the power of stories will also give you a clear edge over your competition.
Picture this: Your competitors will talk to the same customers you will. While your competitors ramble on about the features and superiority of their products, you will be telling engaging, entertaining and effective stories about how your product has helped REAL customers. Which person would YOU rather listen to? Which one would YOU rather buy from? Give customers what they want to hear, and they’ll give you the sales you want!
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