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Digg it UP - Planograms – It's Not Just for the Big Guys
If you work for yourself, and are perhaps a teeny weeny bit resistant to selling, this wake up call is for you. It is possible that "learning to sell" -- as opposed to learning how to promote yourself -- is not on your priority list. But, if you truly care about your customers, self promotion deserves your attention.Maybe you feel that it is inappropriate to promote yourself in any way, especially when you meet new people. Have
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing
Specialty food stores are becoming more and more popular along with organic food stores. This is because most Americans are gaining too much weight and it is rather obvious that this is from the food we eat and the processed crap we call food. Specialty food stores try to cut through what is real and what tastes more like rubber.Specialty food stores and organic food stores have a tough time competing with the larger grocery store chains, which flip their inv
A planogram is a visual representation of what a category should look like to maximise sales.
It should include all the products and shelving and provide the optimum layout of the category to maximise sales.
This is a powerful tool to enable you to manage space effectively and hence your profits. It helps you place the right product in the right place at the right time.
I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.
Get a Market Edge
A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing a
Many times we are put into situations where we are asked a question and need to give an answer on the spot, or “think on your feet.” It could be a sales or customer service situation, your manager asking you for a progress report, a request for your ideas on a new community project, or a job interview.During these times we can feel the pressure. Our heart begins to race, we start to sweat, we feel our knees knocking, or we want to hide under a rock. T
It should include all the products and shelving and provide the optimum layout of the category to maximise sales.
This is a powerful tool to enable you to manage space effectively and hence your profits. It helps you place the right product in the right place at the right time.
I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.
Get a Market Edge
A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing
Prospecting is one of the key success factors in sales. If you’re great at closing and presenting, but lousy at finding the right people to sell to, it will hold you back.Question: If you were going to open a new restaurant in town, what is the one thing you would want most? If you are thinking a great chef, some wonderful recipes, a fantastic location or a great name, I cannot guarantee your success. Marketing guru, Gary Halbert, says a starving crowd. In othe
I accept this may be hard work for the retailer to achieve on his or her own, but why not partner a planogram with your supplier? It’s a win: win for both parties.
Get a Market Edge
A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing
About This Article This question comes from a postcard marketing questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most frequently asked questions about real estate postcards. This is one of those questions.Question: What types of postcards work best in a buyer's market?Answer: That depends on who you're trying to reach. If you're marketing to se
Get a Market Edge
A planogram can provide you with merchandise consistency, which should result in increased stock turns, improved product ranging and hopefully more satisfied customers.
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing
Doesn't it make you laugh when so many people, from all walks of life, expect to be able to get a computer, get on the internet and "retire 7 weeks from now" with more money than they dreamt possible! I've used the internet for several years now with my businesses. I get a ton of spam every day, offering me the chance to either turn $5 into $50,000 in six weeks ‘guaranteed' or boost my sex life with a magic pill that will add an extra couple of inches where it count
My first involvement and awareness of the value of planograms was with Scott’s, the international garden care company.
They were seeing a decline in garden care product sales in independent retail outlets and action was needed.
Independent retailers were aware of the problem, but could not come up with viable solutions, but a partnership between independents and suppliers came up with an answer.
Firstly, Scott’s talked to the general public. They found that most potential consumers found the existing layout confusing and did not understand the signage that confronted them.
Remove the Jargon
The first priority was to remove the jargon. Words like fungicide, miticide, pesticide and words that were ‘common’ language to experts, were replaced with words such as disease control, pest control and slug and snail control.
Often the words put people off. I have the same problem with jargon when trying to buy a camera, computer or mobile phone!
Reduce the Selection
In Scott
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