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Digg it UP - Are Your Sales Stagnant and Smelly?
Private practice marketing is enough of a challenge without all the obstacles we put in our own way. Here is an example of how I got in my own way and the reframe I used to remove the obstacle.It was fall of '04 and I was getting ready to expand in some way, looking for other things to do and I was looking for ways to build my practice, even though I had a great one at the time.But as those things began to grow, one of the things notice
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your
As business professionals, we spend lots of our time interacting with all sorts of people – clients, suppliers, consultants etc. Our interactions can be in person, on the telephone, by email or even these days, by sms.If you do some reading on the subject, you’ll quickly find the predominant school of thought is that all communication must be “professional”, and that if it’s not, you risk damaging your reputation or credibility.Part of
- Chinese Proverb
I just love the ancient philosophers! Who would ever guess that the wise words mentioned above also apply a thousand years later to YOUR BUSINESS?
Hey life is strange. One minute we are a babbling brook, brimming with fresh ideas and enthusiasm. This usually happens at the beginning – when you first open your business or first become a salesperson.
Then gradually, if you aren’t careful – you become complacent and stick with what you have always done. And slowly, sneakily, the leaves, dirt and “crud” as my mother would say – turn you and your sales into a stagnant pool of ICK. You turn from a babbling brook into a smelly, slimy, flat, dull pond that a customer definitely doesn’t want to experience.
Not exactly a pretty picture is it? But we have all seen it! In your childhood did you ever kill a goldfish because you forgot to change the water? I thought so.
So How Do You Go From Being Pond-Algae To A Rippling River?
1. You Need To Inject Some Oxygen.
There is only one reason water goes flat. The oxygen has been used up. Have a good look at what you have been doing lately. Which products or services need some OOMPH? Which customers would add some life back to your sales? But why would they buy from you? Do a customer survey and ask your customers what they would like to see from your company. They will help add some oxygen and ideas to your goldfish tank!
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your
Throughout the past decade, workplace diversity issues have allowed organizations to adjust their policies in response to the need for workplace equality in all aspects. As a result of the dynamic political, social and economic changes, some companies have willingly become more inclusive, integrating women, people of color, gays/lesbians, and individuals with disabilities into their workforce at all levels of their organizations. However, others have
Then gradually, if you aren’t careful – you become complacent and stick with what you have always done. And slowly, sneakily, the leaves, dirt and “crud” as my mother would say – turn you and your sales into a stagnant pool of ICK. You turn from a babbling brook into a smelly, slimy, flat, dull pond that a customer definitely doesn’t want to experience.
Not exactly a pretty picture is it? But we have all seen it! In your childhood did you ever kill a goldfish because you forgot to change the water? I thought so.
So How Do You Go From Being Pond-Algae To A Rippling River?
1. You Need To Inject Some Oxygen.
There is only one reason water goes flat. The oxygen has been used up. Have a good look at what you have been doing lately. Which products or services need some OOMPH? Which customers would add some life back to your sales? But why would they buy from you? Do a customer survey and ask your customers what they would like to see from your company. They will help add some oxygen and ideas to your goldfish tank!
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your
Have you ever been passed over for a job despite the fact you KNEW you could’ve done the job in a stellar fashion? Are you frustrated because you never got a college degree yet do the EXACT same job as someone who does and you get paid thousands of dollars less? Have you been hampered from moving up in the professional world because you lacked the “right” job title despite the fact your employment experience was exactly what the job description list
Not exactly a pretty picture is it? But we have all seen it! In your childhood did you ever kill a goldfish because you forgot to change the water? I thought so.
So How Do You Go From Being Pond-Algae To A Rippling River?
1. You Need To Inject Some Oxygen.
There is only one reason water goes flat. The oxygen has been used up. Have a good look at what you have been doing lately. Which products or services need some OOMPH? Which customers would add some life back to your sales? But why would they buy from you? Do a customer survey and ask your customers what they would like to see from your company. They will help add some oxygen and ideas to your goldfish tank!
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your
One of the few mementos that remained from my grandparent's estate was a deck of playing cards. The other was a finger 'nappie' cut glass bowl signed by the artist. Their seven children shared equally the inheritance and not a stick of furniture came our way. No one knows what happened to the collection of antique hand spun Christmas ornaments or which daughter in law got the Haviland china. I always meant to keep the cards in the family to hand
1. You Need To Inject Some Oxygen.
There is only one reason water goes flat. The oxygen has been used up. Have a good look at what you have been doing lately. Which products or services need some OOMPH? Which customers would add some life back to your sales? But why would they buy from you? Do a customer survey and ask your customers what they would like to see from your company. They will help add some oxygen and ideas to your goldfish tank!
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your
Business is war and war is exciting! It’s the quantity as well as quality of clients one possesses determines success. The concept of lead generation is all about assisting service providers, manufacturers, entrepreneurs, etc. to acquire clients.The houses engaged in the lead generation business act as a conduit between the product/ service providers and seekers. These houses develop their own websites as well as partner with several other web
2. You Have To Clean Out The Debris.
Yes – all the gunk that clogs up a pond also happens to show up in your business. What has to go? Well –a product/service that doesn’t offer any value to your customers should see the door as quickly as possible. Also – any customers that no longer fit your target audience should also be gently released. And last but not least – any out-dated and negative attitudes on your part need to get filtered out ASAP! Challenge yourself – what new projects, ideas, marketing strategies have you stretchhhhhhhhhhhhed yourself with lately?
3. You Need Daily Momentum.
This is the secret. You can’t get stagnant if you are constantly moving – even slowly. Each day, ask yourself this question: “What did I do today to move my business forward?” Momentum is created by daily intention. Your customers need to have you “fresh” in their mind. In the advertising world – this is called “Top of Mind Awareness.” If you aren’t connecting with your customers in a new and refreshing way - you slowly start growing algae. Ugh. Step outside of your business and ask for fresh ideas if you want to keep pond scum away!
4. Let In Some Light!
Hey remember that the other reason ponds get smelly is they don’t receive enough sunlight. We all can slide into “Busy Mode” within our businesses and forget that the things that excited and enthused our customers at the beginning have become boring or without value. As selling is really about relationships – make sure you book time each week to survey a customer, evaluate a product/service compo
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