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Digg it UP - Five Mistakes Salespeople Make
Your Marketing Strategy Is Failing You
If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow margins and/or increase preference. If your brand is not adequately delivering one of the afore mentioned values, then this month’s Brand Thief is an imperative read.Too often the foundation of your marketing strategy, your brand, is ignored when developing marketing strategy and tactics. It is where your strategy gets its permission to play that proves to be the most important part of your entire marketing strategy.In the Art of War, Sun Tzu states, “Those known as sophisticated at strategy do not have unorthodox victories, are not known for genius or valor — because their victories contain no miscalculations,” and his thinking is point-blank. The question now becomes, what constitutes an “unorthodox” victory in the
rofitable.If your brand does not command greater preference or produce increased margins then you do not have a brand — you have a business. The only reasons to invest in competitive brand development are to grow margins and/or increase preference. If your brand is not adequately delivering one of the afore mentioned values, then this month’s Brand Thief is an imperative read.Too often the foundation of your marketing strategy, your brand, is ignored when developing marketing strategy and tactics. It is where your strategy gets its permission to play that proves to be the most important part of your entire marketing strategy.In the Art of War, Sun Tzu states, “Those known as sophisticated at strategy do not have unorthodox victories, are not known for genius or valor — because their victories contain no miscalculations,” and his thinking is point-blank. The question now becomes, what constitutes an “unorthodox” victory in the
After working with t
Life of a Salesman
Life of a salesman has a Hollywood ring to it. You know what? Selling is about life and life is all about selling or shall we say convincing others to see it your way. The really good salesmen and woman do it effortlessly. So how does it all start? Why do some people choose a path of sales versus say the US Post Office as an example? It’s about internal desire. We all have the ability to sell anything. Every day you wake up in the morning you convince yourself to do something. In its purest sense that is an act of selling. The customer is the one in the mirror but you could stay in bed go to the beach or go to work/school. Congratulations you are a salesman. The separation of the really good or shall we say successful professionals and the one’s that everyone for years claims this one is going to be a natural?The old saying, there are those that can and those that DO. We act on our inherent desire to achieve s
Nobody wants to be their own worst enemy! Sales is a demanding profession, and you want to do everything in your power to make yourself more profitable.Life of a salesman has a Hollywood ring to it. You know what? Selling is about life and life is all about selling or shall we say convincing others to see it your way. The really good salesmen and woman do it effortlessly. So how does it all start? Why do some people choose a path of sales versus say the US Post Office as an example? It’s about internal desire. We all have the ability to sell anything. Every day you wake up in the morning you convince yourself to do something. In its purest sense that is an act of selling. The customer is the one in the mirror but you could stay in bed go to the beach or go to work/school. Congratulations you are a salesman. The separation of the really good or shall we say successful professionals and the one’s that everyone for years claims this one is going to be a natural?The old saying, there are those that can and those that DO. We act on our inherent desire to achieve s
After working with th
All You Need To Know About Accounting Outsourcing
Why does one enter in to any business venture? To earn money, of course. In any business there are various ways through which one can earn money. It all depends on what methods you will adopt for earning profit. So you run an accounting firm and are looking for ways to make profit for your business, ever thought about accounting outsourcing for increasing the ROI of your business? Well accounting outsourcing is a simple way for you to meet all your business needs in the best possible way.Now that you have heard about the term accounting outsourcing, I am sure you must be curious to know what this is all about. Outsourcing is not a new term and many of you must be aware of this. Accounting outsourcing is simply outsourcing the accounting and bookkeeping work of your firm to a third party with the help of an outsourcing firm. Many kinds of work like business processes, research processes and many other processes of any busin
enemy! Sales is a demanding profession, and you want to do everything in your power to make yourself more profitable.Why does one enter in to any business venture? To earn money, of course. In any business there are various ways through which one can earn money. It all depends on what methods you will adopt for earning profit. So you run an accounting firm and are looking for ways to make profit for your business, ever thought about accounting outsourcing for increasing the ROI of your business? Well accounting outsourcing is a simple way for you to meet all your business needs in the best possible way.Now that you have heard about the term accounting outsourcing, I am sure you must be curious to know what this is all about. Outsourcing is not a new term and many of you must be aware of this. Accounting outsourcing is simply outsourcing the accounting and bookkeeping work of your firm to a third party with the help of an outsourcing firm. Many kinds of work like business processes, research processes and many other processes of any busin
After working with t
How to Cut Your Workload in Half
You want your registration forms connected with your merchant account, which is connected to your database, which has easy reporting capabilities. This is extremely important because the system you are using may be only partially automated.For instance, your system might take online registrations that are then emailed to you, but never put in a database. So, you still have to manually key in the registrant's information and build your database by hand. In other cases, you may have to manually process payments. Or, your system might capture a registrant's information and put it into a database. But to get reports you have to go ask the programmers to write reports to capture the information you need. You might have to wait 24 hours... 48 hours... or most likely longer.These are all consequences (or "side effects") of using a system that is only partially automated. It is not necessary or worth it to settle for a
ession, and you want to do everything in your power to make yourself more profitable.You want your registration forms connected with your merchant account, which is connected to your database, which has easy reporting capabilities. This is extremely important because the system you are using may be only partially automated.For instance, your system might take online registrations that are then emailed to you, but never put in a database. So, you still have to manually key in the registrant's information and build your database by hand. In other cases, you may have to manually process payments. Or, your system might capture a registrant's information and put it into a database. But to get reports you have to go ask the programmers to write reports to capture the information you need. You might have to wait 24 hours... 48 hours... or most likely longer.These are all consequences (or "side effects") of using a system that is only partially automated. It is not necessary or worth it to settle for a
After working with t
Who's Watching Your Money? 7 Tips For Hiring The Right Bookkeeper
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the books.If you choose to hire a bookkeeper, keep the following in mind:1. Get QuickBooks.For ease of use, I highly recommend using QuickBooks and hiring a QuickBooks ProAdvisor. QuickBooks ProAdvisors have taken certification exams to insure that they know the system. I have used QuickBooks both for myself and my clients since 1996 and highly recommend it for its ease of use/understanding.The online version is great in that you can see the latest version of your books at any
in your power to make yourself more profitable.While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the books.If you choose to hire a bookkeeper, keep the following in mind:1. Get QuickBooks.For ease of use, I highly recommend using QuickBooks and hiring a QuickBooks ProAdvisor. QuickBooks ProAdvisors have taken certification exams to insure that they know the system. I have used QuickBooks both for myself and my clients since 1996 and highly recommend it for its ease of use/understanding.The online version is great in that you can see the latest version of your books at any
After working with t
Effective Problem Solving
As a manager and leader, problem solving is a core part of your role. In a few instances you need to solve the problem immediately, for example, when the fire alarm is ringing. In the vast majority of cases you can however take a more structured approach.So what are the key steps in effective problem solving?Clearly Identify the ProblemWhile this might seem like stating the obvious, managers can fall into the trap of starting to leap into action before they have got clarity on what the problem is.To avoid this take time to get clear and write down the problem.Establish the FactsGetting a clear understanding of the facts is essential. This is particularly important when dealing with a staffing problem such as a breakdown in a relationship between colleagues. In these situations everyone will want to give you their views some of which might be factual or some which might be personal opi
rofitable.As a manager and leader, problem solving is a core part of your role. In a few instances you need to solve the problem immediately, for example, when the fire alarm is ringing. In the vast majority of cases you can however take a more structured approach.So what are the key steps in effective problem solving?Clearly Identify the ProblemWhile this might seem like stating the obvious, managers can fall into the trap of starting to leap into action before they have got clarity on what the problem is.To avoid this take time to get clear and write down the problem.Establish the FactsGetting a clear understanding of the facts is essential. This is particularly important when dealing with a staffing problem such as a breakdown in a relationship between colleagues. In these situations everyone will want to give you their views some of which might be factual or some which might be personal opi
After working with thousands of salespeople, I have found that there are mistakes many of us commonly make. Once eliminated, we can boost our sales and earning power dram
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