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Digg it UP - The Art of Asking Good Questions
From Not Knowing to Growing the Work We'd Love ck LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a tiNo doubt you’ve heard the old notion of goal-setting: “If you don't know where you're going you'll probably end up somewhere else.” Anna Miller-Tiedeman, PhD. ruefully addresses this adage with “however, even if you do know where you're going, most likely, you'll still end up somewhere else.” Haven’t we all experienced the truth of this?Many people constantly pressure themselves to set goals or having had too many “failed” past attempts ignore goals altogether. There is a path betwee How Much Should You Spend on Your Yellow Page Advertising Budget? “What do we hate most about salespeople?”…..they simply, never stop talking. How many salespeople have come into your office, sat down and proceeded to tell you every benefit about what they are selling, without ever knowing what you need. Typically, they don’t ask the questions, but rather tell you what they want you to know. So, the result is, a frustrated prospect who feels as if their needs have not been met. Difficult as it may seem, this very common problem can be addressed rather simply by just asking questions and listening effectively. By doing these two simple tasks, the prospect will tell you what they are looking for and more than likely, the sales rep will close the sale.When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me First, a good questioning system is essential because you want to keep the client talking. If questions are asked properly, you should never have to close a client. Your objective on an initial call should be to find out what they are currently doing, what they like about what they are doing, and what would they improve. Some ways to encourage the prospect to continue talking would be to use phrases such as what else, name another, how, why, be more specific, could you elaborate, and what do you mean. These phrases will allow you to get more specific information rather than vague responses. The goal should be for each question to generate 3 pieces of information that allow you to move to the next step. Prior to that first face to face meeting, you want to find out some of the challenges so that your initial meeting allows you to confirm their biggest challenges and what some potential solutions might be. This will allow you, the salesperson to move the process forward. During the sales process, many salespeople fall into the trap of not asking enough questions, posing a solution and basically, leaving money on the table. An example of this might be, a car salesman who is selling cars has just sold a brand new 2005 Buick LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a tir Would You Spend $5,000 for a Resume and Head Hunter Service? ather simply by just asking questions and listening effectively. By doing these two simple tasks, the prospect will tell you what they are looking for and more than likely, the sales rep will close the sale.Someone I know spent $5,000 for a resume and head hunter service. After getting the “new” resume and waiting for results, time had just slipped away. Months and months passed with no return on the investment. This person finally reviewed their resume, edited it themselves, and used good old fashioned networking to secure a high paying and satisfying job within a month.When I heard this story, my jaw dropped. I couldn’t believe that people would pay so much for something so simple First, a good questioning system is essential because you want to keep the client talking. If questions are asked properly, you should never have to close a client. Your objective on an initial call should be to find out what they are currently doing, what they like about what they are doing, and what would they improve. Some ways to encourage the prospect to continue talking would be to use phrases such as what else, name another, how, why, be more specific, could you elaborate, and what do you mean. These phrases will allow you to get more specific information rather than vague responses. The goal should be for each question to generate 3 pieces of information that allow you to move to the next step. Prior to that first face to face meeting, you want to find out some of the challenges so that your initial meeting allows you to confirm their biggest challenges and what some potential solutions might be. This will allow you, the salesperson to move the process forward. During the sales process, many salespeople fall into the trap of not asking enough questions, posing a solution and basically, leaving money on the table. An example of this might be, a car salesman who is selling cars has just sold a brand new 2005 Buick LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a ti Franchising and Prohibited Transfers hat they are doing, and what would they improve. Some ways to encourage the prospect to continue talking would be to use phrases such as what else, name another, how, why, be more specific, could you elaborate, and what do you mean. These phrases will allow you to get more specific information rather than vague responses.In the world of franchising often be franchise outlet or franchisee will wish to sell their rights under the franchise agreement to another party. Since this is a common occurrence amongst franchisees it makes sense to have a clearly defined franchise agreement, which addresses potential or problematic transfers. A franchisor may wish to have a clause in the franchise agreement, which actually prohibits certain types of franchise transfers. And there might be a number of reasons for this The goal should be for each question to generate 3 pieces of information that allow you to move to the next step. Prior to that first face to face meeting, you want to find out some of the challenges so that your initial meeting allows you to confirm their biggest challenges and what some potential solutions might be. This will allow you, the salesperson to move the process forward. During the sales process, many salespeople fall into the trap of not asking enough questions, posing a solution and basically, leaving money on the table. An example of this might be, a car salesman who is selling cars has just sold a brand new 2005 Buick LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a ti Direct Mail Marketing VS Big Banner Advertising you want to find out some of the challenges so that your initial meeting allows you to confirm their biggest challenges and what some potential solutions might be. This will allow you, the salesperson to move the process forward.For a small-business owner they know that a big banner in front of their store with advertising will help them sell more products or sign up more people for service. Some cities and towns have ordinances that do not allow small-business owners to put up the banner ads all year round. Instead they are only allowed to do it so many times per month.This is why sometimes it pays to look at multiple ways to advertise to promote one's small-business. Which works better; Direct-mail marke During the sales process, many salespeople fall into the trap of not asking enough questions, posing a solution and basically, leaving money on the table. An example of this might be, a car salesman who is selling cars has just sold a brand new 2005 Buick LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a ti Unemployment Is Avoidable With A Good Resume! ck LaCrosse to a woman in her mid sixties. She requested no extra options on the car, so the salesperson assumed she was not interested in any of the maintenance packages. Later after the woman had left the dealership she ended up calling the service manager to ask if they vehicle had Roadside Assistance, he replied “no, that is an extra option you can buy at the time you purchase the vehicle.” Her response back was, “I was never asked and my husband is no longer able to change a tire in the event we should have a problem, is there any way we could add this?” The service manager was happy to handle this request, however the sales rep didn’t finish his questions, therefore missing out on a potential sale for himself. Essentially, he left money on the table.Your r?sum? is what sells you to the employer that you want to impress, in order to get that desirable job. It is vital that your r?sum? meets certain criteria, in order that you stand out from everyone else.First, use an off white paper in order to attract the employer's attention when he or she is thumbing through stacks of r?sum?s. Just the presentation of your r?sum? speaks volumes about the type or person you are and what kind of employee you will be. The organizational skill Finally, after you’ve asked the correct questions it is important to restate what you have learned and clarify that you have it right. You can do this by restating two or three of the most vital things you learned from your conversation with the prospect. After you’ve gained agreement, go ahead and come up with a solution by using the phrase, “What if we… were to put together a scope document outlining what we’ve discussed today and schedule a time to get back together to confirm what might be some possible solutions.” By using the statement “What if we….” You aren’t assuming anything and you are including the prospect in the decision making process. In addition, this allows for a smooth transition in the sales process, they are basically selling themselves. The art of asking good questions is essential to increasing sales and achieving total customer satisfaction. They are definitely going to return to a salesperson that is able to effectively identify their needs and offer solutions that solve their problem. Asking the right questions is not only good sales but outstanding customer service as well. Good questioning should be used in every level of an organization, on an everyday basis.
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