Tags |
|
|
Links |
|
|
Digg it UP - Sales 101: Handling The Angry Customer
Naming Names... How to Name Your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let the brainstorming begin!I love really clever, catchy and visual names. It comes from havi
where someone is losing theirSometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let the brainstorming begin!I love really clever, catchy and visual names. It comes from havi
Business Law - Ethic of the Business
Business Law Before you start a business, legally, you need to obtain any business licenses or permits required by law. Doing so will identify your business, protect public health and safety and help you keep track of your finances for tax purposes. The application for an employer identification number (EIN) is available at the IRS website; an EIN is required for corporations, LLCs and partnerships, as well as any sole proprietors who will hire employees. Unless your company's service or product is regulated by a federal agency, you probably won't need any federal licenses or permits. Howe
I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their Business Law Before you start a business, legally, you need to obtain any business licenses or permits required by law. Doing so will identify your business, protect public health and safety and help you keep track of your finances for tax purposes. The application for an employer identification number (EIN) is available at the IRS website; an EIN is required for corporations, LLCs and partnerships, as well as any sole proprietors who will hire employees. Unless your company's service or product is regulated by a federal agency, you probably won't need any federal licenses or permits. Howe
Relative Evidence
Evidence is an extremely effective tool in persuading an audience. Often a prospect needs just a little bit of help in order to be tipped over the edge. Facts register in the human brain as unbiased truth. A fact is rarely questioned and unconsciously accepted. The use of evidence works best when it is suited to the audience and their experience.Consider the following presentation points:1. Referring to evidence as fact increases its weight2. Evidence that is verifiable will always be more persuasive.3. Evidence that is specific will always be more
llowing true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing theirEvidence is an extremely effective tool in persuading an audience. Often a prospect needs just a little bit of help in order to be tipped over the edge. Facts register in the human brain as unbiased truth. A fact is rarely questioned and unconsciously accepted. The use of evidence works best when it is suited to the audience and their experience.Consider the following presentation points:1. Referring to evidence as fact increases its weight2. Evidence that is verifiable will always be more persuasive.3. Evidence that is specific will always be more
Business Card Boo Boos
Your business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.The little card is often taken for granted and not given the thought it deserves. Since it plays such a big role in the impression you make, it, and you, should not make mistakes.Here are some common business card mistakesPrinting them yourself.It's not much cheaper and it looks like you did it at home, no matter what kind of printer you use. All it is, is faster.Not carrying them wit
encounter a hostile customer or prospect, witness a scene where someone is losing theirYour business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.The little card is often taken for granted and not given the thought it deserves. Since it plays such a big role in the impression you make, it, and you, should not make mistakes.Here are some common business card mistakesPrinting them yourself.It's not much cheaper and it looks like you did it at home, no matter what kind of printer you use. All it is, is faster.Not carrying them wit
Tiny Entrepreneurship
Most Entrepreneurial Businesses Are Very Small—We Might Accurately Call Them “Tiny”Recent research published by the National Federation of Independent Business (NFIB) has reported that approximately one-third of small businesses with nine or fewer people are located in someone’s home (National Business Poll: Business Structure, Dennis, 2004). Most small businesses (59 percent) “are owned by one individual (including his/her spouse if applicable),” and “twenty-seven (27) percent or over one in four have two owners.”The U.S. Census Bureau identifies through its d
or prospect, witness a scene where someone is losing theirMost Entrepreneurial Businesses Are Very Small—We Might Accurately Call Them “Tiny”Recent research published by the National Federation of Independent Business (NFIB) has reported that approximately one-third of small businesses with nine or fewer people are located in someone’s home (National Business Poll: Business Structure, Dennis, 2004). Most small businesses (59 percent) “are owned by one individual (including his/her spouse if applicable),” and “twenty-seven (27) percent or over one in four have two owners.”The U.S. Census Bureau identifies through its d
Marketing Through Associations
©2004 Jeffrey DobkinIf you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different: take a look at marketing through associations.Why would anyone ever market to associations? They’re great targets: try sending a press release to an association’s publication - whether it’s a newsletter or a magazine. Why, you can alert an entire industry of your products or services with one or two
where someone is losing their cool or observe someone getting chewed out for something that they may or may not have done.©2004 Jeffrey DobkinIf you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different: take a look at marketing through associations.Why would anyone ever market to associations? They’re great targets: try sending a press release to an association’s publication - whether it’s a newsletter or a magazine. Why, you can alert an entire industry of your products or services with one or two
No one enjoys bein
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/37900/diggitup-Sales-101-Handling-The-Angry-Customer.html">Sales 101: Handling The Angry Customer</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/37900/diggitup-Sales-101-Handling-The-Angry-Customer.html]Sales 101: Handling The Angry Customer[/url]
Related Articles:
Career Change Principle #1 — The Best Time to Pursue Your Dream Job Is 20 Years Ago and Today
Make the Most of Your Tradeshow Exhibit with an Effective Strategy
Bookmark it:
|