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Digg it UP - Save Your Breath: How To Sell In Trade Shows Without Pitching
Recently I read of a new website where teachers can post and sell their lesson plans to recover the time that they had spent in developing these plans. On the surface, this sounds reasonable and why would anyone object to teachers making a little more money through such a capitalist venture and leveraging their intellectual capitol?However this question is much more about understanding the importance of retaining intellectual capital (knowledge management) within the educational system and how this demonstrates questionable ethics on part of the teachers.Consider the following scenario:I am an instructional designer (person who writes training programs) and empl
Why?
WHAT IS YOUR OBJECTIVE?
Let’s sta
The language is English and the French are upset.In October of this year a winning logo to celebrate the 50th anniversary of the Treaty Of Rome (The Birth of the European Union) was designed by a Polish artist and appears officially in English and the French are upset because the official version appears in English. You can get all the other EU of the logo also.The French and the English have been squabbling for centuries (a polite euphemism for fighting each other) ever since William the Conqueror came from France and helped himself to England and subsequently the English went back and took large parts of France. Now Mme Royal the Socialist contender for leadership of Fran
Each visitor that stops by your booth gets your pitch. You feel compelled to tell each person why your product is great, why it’s different from the competition (which might be located directly across from your booth and getting a lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 seconds, so the person passing by will 1. be captivated by your information, 2. stop, and 3. make a purchase. And you do this for each and every person passing by.
Why?
WHAT IS YOUR OBJECTIVE?
Let’s sta
Banners, television and commercials, print ads, pop-ups – these are just a few of the gimmicks that draw people to patronize the products and services of a certain company. Even if producing these advertisements means spending a lot of cash, companies still take the risk. After all, informing the public about their products and services is a major part of running a business. Another way to attract customers to check out one’s business is through the business card.Business cards are made of special paper or cardboard, usually stiff in texture. Often, they are similarly shaped to credit cards. Business cards are very handy and can be kept in a person’s wallet or organizer for easy refe
Each visitor that stops by your booth gets your pitch. You feel compelled to tell each person why your product is great, why it’s different from the competition (which might be located directly across from your booth and getting a lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 seconds, so the person passing by will 1. be captivated by your information, 2. stop, and 3. make a purchase. And you do this for each and every person passing by.
Why?
WHAT IS YOUR OBJECTIVE?
Let’s sta
Minute Taking Has Changed Taking meeting minutes has been around ever since businessmen and -women got together to discuss their businesses. But taking meeting minutes is not just a requirement of corporate entities or professional businesses; schools, churches and other large organizations have a secretary on staffs who takes minutes as well. Professionals, whether they be part of a corporation, a school, or a church know that effective minute taking is essential for the smooth running of and for the success of the organization. However, minute taking has been changing with the times.Just twenty years ago most of the technologies available in the world today were absent. It is very
Each visitor that stops by your booth gets your pitch. You feel compelled to tell each person why your product is great, why it’s different from the competition (which might be located directly across from your booth and getting a lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 seconds, so the person passing by will 1. be captivated by your information, 2. stop, and 3. make a purchase. And you do this for each and every person passing by.
Why?
WHAT IS YOUR OBJECTIVE?
Let’s sta
· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth.· Know your tradeshow booth visitors. Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Trade show promotional product giveaways are a tradeshow highlight but an expense for which you deserve payback. Although you don’t want guests just wandering in and out of your tradeshow booth, snagging your promotional product giveaw
Why?
WHAT IS YOUR OBJECTIVE?
Let’s sta
There's no getting around it. Training is costly. Corporations have to train their employees, of course, in order for them to work most efficiently and productively. But there's no sense in sending employees to training, if they learn very little while they are there. That is just a waste of money.To a corporation, sending employees to ineffective training creates the following situation:• it costs them money for the initial, ineffective training• the employee usually has to take time out of work for the training, which makes things difficult for the corporation while they are gone• when the employee comes back, the corporation may not at first realize that the
Why?
WHAT IS YOUR OBJECTIVE?
Let’s start with figuring out why you’re even at the trade show. You’re probably there to get some brand recognition (sales are usually not completed at trade shows) and get your material and pitch into the hands of buyers. The visitors are, after all, self-selected hot prospects.
Or are they? In reality, you have no idea why a person is walking by your booth. I’ve walked around trade shows just to see how people are selling. And each time I’ve come within a few feet of the booth, I get barraged with a pitch, data, and more information than I know what to do with. Do the sales folks know why I’m there? Nope. Do they ask? Nope. They just pitch and pitch and pitch. And are they cheery!
If your objective is to brand your product, just being there with a great presence is carrying your visu
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