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Digg it UP - Touchdown! Closing Skills for Successful Selling
Throughout the century, we have seen a lot of convergence in the market, and the marketers who markets a product to the market. The consumers in the market have become more technology savvy, and that is leading the marketers to use more sophisticated tools in marketing their products and at the same time, be more efficient at doing it.One of the reasons why Google is as successful as it is today is because it provided this sophisticated tool to the marketers. And at the same time, Google provided a better
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as t
I grew up in a household where saying thank you was a code of behavior that was absolutely essential. There were simply no exceptions. A thank you note was sent immediately for any gift received or for any kind or decent action.The Art of Saying Thank You!I have to confess that as a young girl I thought it was unnecessary to write a thank you note since I already said thank you when receiving the gift. Yet today, I’m grateful to my parents for instilling in me the art of saying thank you. Why? Be
Just one play. In sports bars and living rooms across the country jaws drop when Eagles quarterback Donovan McNabb completes a 28-yard pass to Freddie Mitchell, and the Eagles get the first down. They kick a game-tying field goal and force the Packers to dig in for overtime.
Philadelphia receives the ball. After struggling for little gain the Eagles punt it away. Green Bay’s task is simple. Keep the ball on the ground and advance into field goal range. Favre takes the snap, drops back, and inexplicably heaves a long pass... into double coverage. Into the hands of Eagle Brian Dawkins. Into history. Philadelphia marches into field goal range and kicks an easy three to win. Game over. Lights out. Thank you for playing.
The Packers lost because they didn’t close. They played well, but in the end it came down to the fact that they didn’t close and the Eagles did.
More than just preparation
Talent, tools and preparation are vital to the success of NFL players and sales professionals. But in order to change buying habits, we must also incorporate closing into the natural life of our sales presentations.
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as t
The salespeople and company sales force are those who actually generate your income dollars. Sure, it's important to have a good product, support which can respond fast, pretty design and make people write about your company in magazines, but still the most important part is to get the resulted leads converted into actual dollars.It's quite easy to organize the sales department. For instance, you can hire someone who have experience in managing this kind of department in other company. He or she will hire
Philadelphia receives the ball. After struggling for little gain the Eagles punt it away. Green Bay’s task is simple. Keep the ball on the ground and advance into field goal range. Favre takes the snap, drops back, and inexplicably heaves a long pass... into double coverage. Into the hands of Eagle Brian Dawkins. Into history. Philadelphia marches into field goal range and kicks an easy three to win. Game over. Lights out. Thank you for playing.
The Packers lost because they didn’t close. They played well, but in the end it came down to the fact that they didn’t close and the Eagles did.
More than just preparation
Talent, tools and preparation are vital to the success of NFL players and sales professionals. But in order to change buying habits, we must also incorporate closing into the natural life of our sales presentations.
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as t
Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.Have a Product or Service that Appeals to your Customer. This may seem like common se
The Packers lost because they didn’t close. They played well, but in the end it came down to the fact that they didn’t close and the Eagles did.
More than just preparation
Talent, tools and preparation are vital to the success of NFL players and sales professionals. But in order to change buying habits, we must also incorporate closing into the natural life of our sales presentations.
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as t
Surprisingly, so many business owners think that marketing is the process of simply getting your name out there. However, once your name is “out” there, what are you going to do next? Let’s examine the fabric of a basketball game for a moment. You have the face-to-face competition of two opposing teams trying to win the game they are playing. They came with “one” goal in mind and that is to win! Now, they have to do the following things better, in order to defeat their opponent:1. Strategize (A doable plan
In simplest terms, a close is an agreement to take the next step together. What you close for varies based on your overall objectives and your history with a customer.
Have you ever seen a football team attempt a one hundred-yard touchdown pass? Not likely. Both players and coaches understand that a touchdown is the last of a series of plays, each designed to bring the team closer to the goal line, which increases their chances of a successful touchdown attempt, which brings them closer to their ultimate goal of winning the game. Every play is important.
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as t
Can I get something off my chest? Really...off my heart?I'm distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase--running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven't brought themselves to admit it...yet.I feel that pain. Not in a therapist sort of way, but I really do feel i
It’s the same principle in sales. If you try to close a sales call without first executing a customer-focused presentation, you’re probably not going to be very successful. However, as the Packers found out on that crisp January day, you can execute a lot of good plays well, but if you fail to close, you don’t get the win.
The clock is ticking...
Green Bay legend Vince Lombardi once said, “The Green Bay Packers never lost a game. They just ran out of time.” In all likelihood, the Packers assumed that their three-point lead was safe with just over a minute left on the clock and Philadelphia deep in their own territory. The win (close) was assumed. As Packer Al Harris said later, “Fourth-and-26 yards, that's like fourth-and-forever.” That assumption cost Green Bay the game. It may cost you a sale.
An effective close is carefully crafted to answer these questions: What am I going to do? What are you going to do? What is the expected outcome? When you close by gaining a commitment, you make the touchdown. Because at the end of the day, someone has closed the customer. Shouldn’t it be you?
Getting the win
By most measures 2003 was a successful season for Brett Favre. He passed Dan Marino and climbed into second place on the NFL's all-time list for postseason touchdown passes. He surpassed Marino in all-time postseason passing yards, moving into third place in the record books. Favre extended his NFL record for consecutive postseason games with a touchdown pass to 15, and pushed his NFL record for most consecutive starts at quarterback to 208.
Clearly, the three-time MVP is a player with the talent, tools and preparation to win. But his team’s failure to close is what made the difference. Favre will be remembered as a champion, but he will never have another chance to win that game.
When evaluating whether you’ve done enough to meet your objective, ask yourself, “Did I close?” That could be the differenc
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