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Digg it UP - Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
If that sounds like you, here’s what you may be missing once the new enterprise is launchedPublic relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise.PR that uses a fundamental blueprint to deliver external stakeholder behavior change – the kind that leads directly to achieving your venture’s objectives.And PR that persuades many of those important outside folks to your way of thinking, then moves them to take actions that help your new enterprise succeed.That’s why you as a small business owner must gear up to deal with the unattended perceptions out there that could nudge your fledgling venture close
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice t
If you've done much job searching, you may have worked with a recruiter at one time or another. Maybe your experience was terrific and you found the job of your dreams, or maybe the recruiter treated you like a commodity to be shopped to the highest bidder.On March 13 I held a joint teleconference with Joe Centrella of Resource Options Inc., one of the premier recruiting and placement firms in the Boston Area. You can hear a recording of the conference here. The official topic of the teleconference was, "What Do Recuiters Do For You", but as it developed, a better title would have been, "How can you find a really good recruiter, and how can you work effectively with him." The discussion ranged far an
Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts go back to the 1920’s, where person-to-person dialog took a backseat due to the new mass media platform to push the sales message in various advertising forms. Today, Internet Marketers assume this is still the only option when it comes to “online” sales letters, since the reader is not physically present and cannot give immediate corrective-feedback.
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice t
When more than half of Americans were identified as overweight, people took notice. Major news outlets began educating on how to stay out, or get out, of that statistic. I wish the same attention had been paid when the Conference Board released their statistics saying half of Americans are satisfied with their job.Of course, that means, half are dissatisfied. Disliking your job is hazardous to your health and well-being, too. You can't be winning at working if you're dissatisfied with your work or languishing in the status-quo of dislike.Spending the majority of your waking hours dissatisfied, like being overweight, weighs you down, depletes your energy, and kidnaps your spirit. You can change
Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts go back to the 1920’s, where person-to-person dialog took a backseat due to the new mass media platform to push the sales message in various advertising forms. Today, Internet Marketers assume this is still the only option when it comes to “online” sales letters, since the reader is not physically present and cannot give immediate corrective-feedback.
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice t
You never get a second chance to make a good first impression. This fact is even more evident when placing your client in a cold direct sales situation.When you consider that the average person when placed in new or unfamiliar surroundings will take in up to 70% of his initial information visually, the remaining 30% being divided between the auditory and kinetic senses, and a first impression will be made in a matter of seconds, you’d better make sure that they like the look of you or your presentations going to be all up hill!Let’s look at a simple example to demonstrate this fact:Think back to the last time you were on holiday in a strange country. Remember the first night when you we
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice t
There are widely shared prototypes on the qualities that constitute leadership and leaders. Individuals who ‘fit’ universal categories, who look and sound the part in a particular culture, will be more readily embraced by audiences than those who don’t. In practical terms what this means is that if you want people to take notice of what you say, you have to project a visual and vocal image that meets as closely as possible the expectations of your target audience.Research has shown that when people encounter you as a leader, speaker, or media spokesperson for the first time, they will scrutinise rapidly your looks and appearance and form an impression in seconds. They will scan your face and eyes fir
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice t
Schools are always looking for unique school fund raising projects to raise money for a wide variety of programs and needs. Traditionally many schools have sold magazines subscriptions or colleted cans and bottles, but these standard methods are getting out dated by more unique school fundraising methods. This article will help you create a school fundraising event that will not only generate more funds, but more importantly teach your kids to be more responsible.School fund raising is an essential part of life. There never seems to be enough money to go around for the many activities that our kids get involved with. You may be one who has been put in charge of such an event, and perhaps you are at l
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice to convey your benefits and offerings to the masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you have the solution for a reasonable price, overcome any objections and you get the sale! Simple. Right?
“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”
Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing o
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