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Digg it UP - Selling More CDs at Gigs, Case Study: The Rogues
Growing companies must always be ready for the next challenge. If you fail in meeting critical business challenges you will not grow. Challenges often require some type of breakthrough. But do not be misled. A business breakthrough does not have to be something no one
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As a service provider, the most important type of “boundary” you can set as a business owner involves those policies and procedures that govern how you interact with your clients. The more precise you can be about the services you provide, your fee structure, and what
We first met The Rogues last year at the Texas Renaissance Festival. Since then I've been a big fan of not only their killer bagpipes and drums, but their phenomenal ability to sell CDs. They work magic on and off stage and sell tons of CDs.
What do they do that is so special?
Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.
I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were o
Dealing with Office Distractions, Part TwoUnnecessary WorkUnnecessary work is a silent productivity killer in the office environment. By unnecessary I don't mean that the work should never be done, but rather more important work should take p
What do they do that is so special?
Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.
I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were
This article is intended for engineering or architectural companies that are planning to find a vendor to whom they can outsource their CAD drafting requirements.No matter how experienced the vendor may be, they will have to take time
Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.
I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were
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I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were
If you’re working in corporate America today, you’re being asked to do more with less. The economic downturn of the late 1990’s, outsourcing of jobs, and the implosion of whole sectors—all of these factors have contributed to a business environment that is fiercely com
While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.
We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap their hands, sing-a-long. If they do, the audience will follow their lead. This will help them to attract attention to the CDs, and you w
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