Tags |
|
|
Links |
|
|
Digg it UP - How to Create SIZZLING Value Propositions
While it is tempting to just leap into a new business because of it’s exciting possibilities, a few key planning points will vastly increase your chances of success. These steps aren’t difficult, but they’re easy to skip. Man
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal
As a manager you are responsible for the smooth running of company affairs. You know that this takes the effort of every person who reports to you.When an employee has brought a big project in on-time and on- budget you
What do all of them, the successful ones, those that stick around and actually tempt you to buy; what do they have in common?
They’re crackerjacks at creating VALUE. Literally, their offers SIZZLE.
“For a rotisserie this great that will save you gas and electric, that will cook the most delicious food you’ve ever had, that will cut your cooking and clean-up time by 80%, and that will give you healthier meals, you’d expect to pay $300 or more.
“Our price isn’t $300, or $200, or even $100! It’s an amazing $79.95, and not only do you get this phenomenal cookery but you get the tasty companion recipe book, “Delicious, Healthy Eating on A Budget,” itself a $29.95 value, for FREE!
“And on top of that, we’re including valuable supermarket coupons good at your local stores worth far more than $79.95 in savings.”
“But let’s not stop there. The proof is in the pudding, right? Use and enjoy this marvelous rotisserie for a full 30 days, and if you’re not thrilled with it, you can keep the money saving coupons we’ve enclosed with your purchase and return the rotisserie for a full refund. So, we’ll actually pay you the full value of the rotisserie simply for trying it!
“Get your order in within the next 20 minutes, and as our thank-you, we’ll send you an additional $10 rebate by mail!”
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal t
Are you interested in a career that will allow you to help other people ? Are you seeking a career that will open the doors to significant earning potential? Then maybe a career in nursing is just what you have been looking fo
“For a rotisserie this great that will save you gas and electric, that will cook the most delicious food you’ve ever had, that will cut your cooking and clean-up time by 80%, and that will give you healthier meals, you’d expect to pay $300 or more.
“Our price isn’t $300, or $200, or even $100! It’s an amazing $79.95, and not only do you get this phenomenal cookery but you get the tasty companion recipe book, “Delicious, Healthy Eating on A Budget,” itself a $29.95 value, for FREE!
“And on top of that, we’re including valuable supermarket coupons good at your local stores worth far more than $79.95 in savings.”
“But let’s not stop there. The proof is in the pudding, right? Use and enjoy this marvelous rotisserie for a full 30 days, and if you’re not thrilled with it, you can keep the money saving coupons we’ve enclosed with your purchase and return the rotisserie for a full refund. So, we’ll actually pay you the full value of the rotisserie simply for trying it!
“Get your order in within the next 20 minutes, and as our thank-you, we’ll send you an additional $10 rebate by mail!”
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal
The number one marketing rule is "Sell Benefits" The products and companies that excel are ones that push benefits, not features.The origin of many business relationships is the elevator speech. Those first few words
“And on top of that, we’re including valuable supermarket coupons good at your local stores worth far more than $79.95 in savings.”
“But let’s not stop there. The proof is in the pudding, right? Use and enjoy this marvelous rotisserie for a full 30 days, and if you’re not thrilled with it, you can keep the money saving coupons we’ve enclosed with your purchase and return the rotisserie for a full refund. So, we’ll actually pay you the full value of the rotisserie simply for trying it!
“Get your order in within the next 20 minutes, and as our thank-you, we’ll send you an additional $10 rebate by mail!”
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal
Do you own a mobile car washing or detailing business and would you love to wash cars at the regional mall? The mall could benefit with more activity and thus less cars stolen and it is an amenity to shoppers to bring them in.
“Get your order in within the next 20 minutes, and as our thank-you, we’ll send you an additional $10 rebate by mail!”
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal
Cashflow problems are the main reason why more than 70% of UK businesses go under in their first year. Although this statistic is fairly shocking, the reassuring fact is that there is a lot that companies can do to manage their
Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.
But we can all learn from the example.
Value isn’t a dry proposal that recites the fact that we’ll cut our standard price by 10%
To really work our value propositions need to SIZZLE!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/38262/diggitup-How-to-Create-SIZZLING-Value-Propositions.html">How to Create SIZZLING Value Propositions</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/38262/diggitup-How-to-Create-SIZZLING-Value-Propositions.html]How to Create SIZZLING Value Propositions[/url]
Related Articles:
Performance Appraisal - Ten Stupid Things Managers Do To Screw It Up
Partner Selling: Serve Your Customers & Be Rewarded
Bookmark it:
|