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Digg it UP - Hiring and Training of New Sales Staff
Fish In A Barrel Not The Ocean
The phrase fish in a barrel not the ocean is often bandied about in business circles but very few stop to think about it. In an effort to clarify what this should mean to your marketing effort, here is an explanation.In the very basic sense, fishing in the ocean means reaching some prospects in a loosely defined area. Here's an example: You own a heating and air conditioning company and decide to run a TV commercial. Despite the fact you supposedly reach the right audience about 5% of the viewers are interested in what you're selling. Doing the quick math here, that means 95% don't pay any attention. N
is was considered the norm. Why? Because they have always done iThe phrase fish in a barrel not the ocean is often bandied about in business circles but very few stop to think about it. In an effort to clarify what this should mean to your marketing effort, here is an explanation.In the very basic sense, fishing in the ocean means reaching some prospects in a loosely defined area. Here's an example: You own a heating and air conditioning company and decide to run a TV commercial. Despite the fact you supposedly reach the right audience about 5% of the viewers are interested in what you're selling. Doing the quick math here, that means 95% don't pay any attention. N
Franchising Entire Nations; What Form of Leadership Will Be Set Up to Run the Franchisee Country?
Recently a think tank has proposed the franchising of nations. Why you ask? Well because what we are doing with the World Bank, WHO, Catholic Churches, Aid From first worlds, United Nations, Doctors without Borders and Corporate Foundations and Sponsors is mix matched and often leads to chaos and Murphy’ism due to the laws of unintended consequences. How can I put this nicely? It does not work.You can save or prolong life of AIDS victims only to watch them die of Machete wounds or $20.00 AK-47 bullet holes or Malaria or well it is always something you see? You can feed them but what they need is stabil
How do you train your sales personnel? Perhaps a better question would be…Do you train your sales personnel? As silly as this may sound a lot of organizations hire a salesperson and tell them to go get it. I have personally dealt with such an organization and this was considered the norm. Why? Because they have always done itRecently a think tank has proposed the franchising of nations. Why you ask? Well because what we are doing with the World Bank, WHO, Catholic Churches, Aid From first worlds, United Nations, Doctors without Borders and Corporate Foundations and Sponsors is mix matched and often leads to chaos and Murphy’ism due to the laws of unintended consequences. How can I put this nicely? It does not work.You can save or prolong life of AIDS victims only to watch them die of Machete wounds or $20.00 AK-47 bullet holes or Malaria or well it is always something you see? You can feed them but what they need is stabil
Travel Tips To Get Through TSA Security
Here are a few tips for traveling with golf gear since there is no better time than a vacation to hit the links. Fertilizers used on many golf courses can trigger explosive trace-detection equipment. Before flying, be sure to clean off clubs. Also remember to pack clubs in a travel bag and consider leaving it unlocked.Vacations are also a great time to go scuba diving, catch some fish or go camping. Scuba tanks are not allowed on commercial airlines for safety reasons. Ship scuba tanks or consider renting a tank at your destination. Fishing tackle and sports gear - such as bats and lacrosse sticks - m
would be…Do you train your sales personnel? As silly as this may sound a lot of organizations hire a salesperson and tell them to go get it. I have personally dealt with such an organization and this was considered the norm. Why? Because they have always done iHere are a few tips for traveling with golf gear since there is no better time than a vacation to hit the links. Fertilizers used on many golf courses can trigger explosive trace-detection equipment. Before flying, be sure to clean off clubs. Also remember to pack clubs in a travel bag and consider leaving it unlocked.Vacations are also a great time to go scuba diving, catch some fish or go camping. Scuba tanks are not allowed on commercial airlines for safety reasons. Ship scuba tanks or consider renting a tank at your destination. Fishing tackle and sports gear - such as bats and lacrosse sticks - m
Resumes That Work: 3 Steps to More and Better Interviews
All of us involved with helping you get a new job, whether as third party recruiters or as representatives of a company, are evaluating you for employment are all receiving hundreds of emailed resumes a day. Having done professional search work for more than thirty years, I have seen both resumes change and how they are delivered change. The change in delivery means that how you think of your resume being seen needs to change too.1. Few people are really looking at resumes in the traditional sense of pieces of paper. They are looking at screen shots of approximately 1/4 -1/3 of a page per shot and atte
sound a lot of organizations hire a salesperson and tell them to go get it. I have personally dealt with such an organization and this was considered the norm. Why? Because they have always done iAll of us involved with helping you get a new job, whether as third party recruiters or as representatives of a company, are evaluating you for employment are all receiving hundreds of emailed resumes a day. Having done professional search work for more than thirty years, I have seen both resumes change and how they are delivered change. The change in delivery means that how you think of your resume being seen needs to change too.1. Few people are really looking at resumes in the traditional sense of pieces of paper. They are looking at screen shots of approximately 1/4 -1/3 of a page per shot and atte
Creating A Vision and Mission
Business Essentials – Vision & MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.A Business Vision that Inspires! If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take t
get it. I have personally dealt with such an organization and this was considered the norm. Why? Because they have always done iBusiness Essentials – Vision & MissionFor any business to succeed, it must know what it is about. It must be able to clearly describe why it is there, and what it is there to achieve. Developing a vision and mission statement is a way of articulating these ideas to yourself, your customers, your employees, and to the world at large.A Business Vision that Inspires! If you don’t know where you are heading, then you can make any choice and go in any direction (including backwards). The value in knowing your final destination (your vision) is that you can choose to take t
Don't Let New Postal Rates Put You Out of Business
Intermittently the USPS raises domestic and foreign postal rates. The last raise was on June 30, 2002. The latest rates take hold on January 9, 2006. The increase is 5.405% for a first class letter and 6.579 for the standard Priority Mail envelope. The new first class letter cost is $0.39. The new standard Priority Mail envelope cost is $4.05.Increasing postal rates have been hurting mail order and direct mail businesses for a long time. Will this last raise be the straw that breaks the camel’s back? Some will just give up on making money in direct mail or mail order. The main impact is on businesses t
is was considered the norm. Why? Because they have always done it this way! I suspect a lot of individuals have heard this comment from other organizations.Intermittently the USPS raises domestic and foreign postal rates. The last raise was on June 30, 2002. The latest rates take hold on January 9, 2006. The increase is 5.405% for a first class letter and 6.579 for the standard Priority Mail envelope. The new first class letter cost is $0.39. The new standard Priority Mail envelope cost is $4.05.Increasing postal rates have been hurting mail order and direct mail businesses for a long time. Will this last raise be the straw that breaks the camel’s back? Some will just give up on making money in direct mail or mail order. The main impact is on businesses t
Past experience has shown me that the normal way a lot of small companies hire salespeople is by word of mouth or recommendation from a friend or customer. More time
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