Digg it UP - Business

Marketing - Practice What You Preach
When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions.If there is a discrepancy, I question them to find out more. People will ei

rstand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years o

Are You Ready To Be Promoted
Promotion is one of those things almost everyone wants after a successful job search. But no one is bold enough to ask for it.If you’re determined to get ahead after a successful job search and are willing to follow some simple steps, you can move the odds of a promotion significan

Dealing with people can become irritating and stressful. Yet, it can have its positives as well. When I’m thinking about “real life” scenarios at work, I sit and watch my dogs “play” with a 14 year old dog that I dog sit. What is amazing is the interactions between the three remind me of dealing with work related items. I think back to scenarios and laugh at how simple and natural reactions can be, and how it is linked with all of nature’s animals. Let me tell you the story of these three dogs for you to understand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years ol

Customer Intimacy and Empathy are Keys to Innovation
"Above all, we know that an entrepreneurial strategy has more chance of success the more it starts with the users — their utilities, their values, their realities ... the test of an innovation is always what it does for the user...it is by no means hunch or gamble. But it is also not preci

life” scenarios at work, I sit and watch my dogs “play” with a 14 year old dog that I dog sit. What is amazing is the interactions between the three remind me of dealing with work related items. I think back to scenarios and laugh at how simple and natural reactions can be, and how it is linked with all of nature’s animals. Let me tell you the story of these three dogs for you to understand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years o

Your Brand Makes People Feel Something
Your company brand is an emotional reaction.Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your

s between the three remind me of dealing with work related items. I think back to scenarios and laugh at how simple and natural reactions can be, and how it is linked with all of nature’s animals. Let me tell you the story of these three dogs for you to understand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years o

Training / Presentations: How to Begin a Lesson Plan
DEVELOPING LESSON PLANS: In developing lesson plan formats, two things are paramount: extraordinarily careful documentation and room left for possible changes. Sloppy accounting of the direction your class will be going is worse than none. And documentation that doesn’t have leeway for cha

eactions can be, and how it is linked with all of nature’s animals. Let me tell you the story of these three dogs for you to understand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years o

B2B Marketing To Pharmaceutical Industry
The pharmaceutical industry is undergoing many changes; more funds are being put into research, and the industry is getting bigger. Drug sales in the US have reached $165 billion, and with that kind of money, it is no wonder that marketers are making a beeline for the pharmaceutical indust

rstand what I am talking about.

One is a puppy at 6 months old (Maggie), one 2 ? years (Molly), and the other is 14 years old (Sheba). This is a “diverse” environment with the animals. Maggie loves to play, and it is natural behavior being that she is so young and full of energy. Molly is in the center, not too young and not too old. She likes to interact with the other dogs. Sheba on the other hand, is the oldest of the three and likes to be left alone. She gets along with the other two, but gets agitated and warns Maggie when she crosses the line. When the “argument” between Maggie and Sheba take place, Molly runs interference

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Why do we use experts? To predict the future. Consider a patient who is asking a physician about the future effects of a certain drug, or the investor who is asking a stock analyst about the future prices of a certain stock, or the manager who is asking a human resource manager about the future performance of a certain candidate, or the brand manager who is asking a market researcher about the future sales of a certain new product. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future. This series of articles presents examples from the arts (see part I), business (see part II), and science (see part III).

Enterprise mobility applications Introduction Today, many corporations have large mobile workforces, in sales and field service roles. Frequently, these mobile workers have little or no remote access to core business applications of their organisation. Voice and paper are still the main communication method for these employees to communicate and interact with the corporate backend. An obvious example is a Salesperson, who has to make a voice call to the corporate office to enquire whether an item he is selling is in stock or not. Typically he would make this call in the middle of his sales negotiation with the prospect. If he manages to close the deal, he would manually fill up the order form, which he would either hand deliver to the corporate office at the end of his day or if the organisation is slightly tech savvy, he would fax it to the corporate office. The inefficiencies in this communication approach are apparent. Imagine if the corporation had implemented

Instead of taking a #10 envelope and adding some teaser copy to the front, this non-profit chucked the #10 altogether and used an unusual envelope that’s a teaser from top to bottom, back and front.

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