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  • Digg it UP - Stop Sabotaging Employee Performance

    Job Interview Questions: OK To Blow Your Own Horn?
    Over the past 20 years our firm has consistently assisted customers in developing ways to handle job interview questions. Learning to speak assertively is critically important to your job search success.So the answer to the job interview question is . . . YES. It’s not only OK to blow your own horn, it’s essential!Recent reports have pointed out there are 8 common barriers to not wanting to blow your own horn:1. You’ve been taught that it isn’t polite to show off.2. You don’t want to be seen as taking all the credit.3. You feel that your business is no one else’s concern.4. You’ve been discouraged from taking credit for individual performance. You’re part of a team.5. You haven’t had to use assertiveness very often.6. You’re not in the habit of taking credit for your accomplishments.7. You don’t want to sound egotistical.8. You don’t like it when others brag. You don’t want to sound like them.We know from experience with thousands of customers that you don’t get hired on the basis of a resume. No one will offer you a job until you’ve met face-to-face with the person who could be your next boss.So, how you present yourself in person will determine your job search success.Here are three steps that can help you prepare:1. Get your ducks in a row. Write down the specific talents and capabilities your bring to the table. Do not dwell exclusively on your work history. Rather, focus on values, work ethic and philosophy.2. Write a script that details how you’ll present yourself to a prospective employer. Remember, first impressions count BIG! If you stumble around and can’t look an interviewer in the eye, you just lost. You must be prepared to speak with authority.3. Practice what to say with friends. Let them ask you tough questions so you can learn to respond intelligently without getting rattled.Job interview questions are usually standard. But your opportunity to shine comes when you assertively represent your values and work style as it applies to adding to the bottom line. That’s when you get an employer to sit up and pay attention to you.
    r do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group tha

    A 5 Step Marketing Process to Catapult Your Business
    Success in any field requires a bold and confident attitude.But the right attitude without a focused plan of action is a recipe for failure. Both are absolutely necessary for any business owner to achieve greatness. If your business isn’t where you want it to be, perhaps you need to address the essential issues to get your marketing back on track.What if you could accomplish the following?• Create a laser-like focus• Develop your “expert status”• Redefine the value you offer• Identify inexpensive marketing weapons that gets resultsFollow these 5 important steps to create a comprehensive marketing strategy to help you accelerate your growth.1. Drink Your Minute Maid®Where do you get your “juice”? Find your passion and exploit it. When you are truly fanatical and enthusiastic, your prospects sense it and are immediately responsive. No one can compete with you when you’re “juiced up” about what you offer.2. Be a “Has-Been” and a “Drip”An “ex” is a “has been” and a “spurt” is a “drip under pressure”. Wear that moniker proudly. People pay attention to a recognized Expert. Be an Expert and let people know you’re an Expert. You’ll command their attention and your revenues will increase. Consider a PR strategy to assist in the effort.3. Use a Big MegaphoneShout your value to the world. Your prospects care little about your degrees, your titles, or your job history. Their primary interest is discovering what you can do to help them. You do know the significant value you offer them, don’t you?4. Get Out Your Pen and PaperCreate a Written, Detailed 2-page Marketing Plan. It’s not a plan if it’s not written – it’s simply an idea. No guesswork allowed or accepted. Here are the key questions to answer:• Who are your ideal clients?• What significant value do you provide them?• How can you reach them?• How will you reach them regularly and frequently?5. Ready….Aim….Fire! Fire! Fire! Fire!Take Advantage of all the Marketing Weapons Available to You. There are hundreds of effective marketing tactics you can use. Consider them all – and then choose the ones you can aff
    Many managers and executives sabotage employee performance systematically and regularly.

    Why would they consciously or unconsciously sabotage organization success with this destructive management style? Change can be either a curse or a blessing. Most people fear, dislike and resist any change that they perceive threatens their security, future success or well being.

    Regardless of the best corporate intentions or agendas surrounding any change in policy, procedure, re-organization or expansion, employees from the boardroom to the lunchroom tend to think the worst when change appears on the scene. Regardless of its purpose, need or anticipated outcome change is often a saboteur of individual performance and organization productivity and profits.

    In order to maintain and or increase market share, competitive posture, or long term financial stability, while keeping customer satisfaction high and turnover to a minimum, it is essential that the perceptions, attitudes, values and expectations of your human resources be taken seriously into account. In my thirty plus years of experience as a trainer, speaker and consultant to a wide variety and size organizations worldwide I have discovered there are twelve key issues that sabotage employee performance and productivity.

    They are,

    1.Arrogance
    2. Ignorance
    3. Poor or no coaching
    4. Poor hiring practices
    5. Isolation
    6. Clouded perceptions
    7. Ego, Management style
    8. Inconsistent communication patterns
    9. Inadequate human resource development and training
    10. Negative motivational climate
    11. Poorly communicated corporate direction and goals
    12. Not in touch with reality
    13. Inconsistent feedback mechanisms
    14. Corporate Culture.

    Let's look at a few of these briefly.

    Arrogance. This is the general attitude that the organization is invincible regardless of its abuses of customers, employees, the environment, vendors or competitors.

    Ignorance. This is often related to arrogance, but it goes even deeper. It is being out of touch with the realities that exist within the organization as well as those outside the organization. It includes but is not limited to: a lack of effective understanding and/or use of technology, a lack of awareness of customer attitudes or perceptions, a lack of interest in employee position needs, desires, concerns or problems, a lack of understanding of marketing or consumer shifts or trends, a lack of awareness of competitor activities, objectives or agendas, and a lack of empathy for supplier issues, problems, needs, or desires.

    Isolation. This is the approach of keeping employees, customers and suppliers at a safe distance so that your perceptions, opinions, philosophy and /or opinions are not challenged.

    Clouded Perceptions. This is being unwilling to see past the visible and the evident to the underlying causes, symptoms or contributors.

    Ego. This is the desire to be right, control, manipulate, hold on to rather than delegate power, authority and responsibility beyond your office door or trusted inner circle. It is having an open door policy, but a closed mind when people walk through it.

    Management Style. This is the style in which management staff interact on a routine basis with other managers, support staff, customers and suppliers.

    Communication patterns. This is the manner in which information flows throughout the organization. From top down, bottom up, department to department, inside the organization to outside and how outside-in information is distributed.

    Human resource development. Simply stated, this is the overall philosophy about how much of your corporate resources should be invested in the skill development and attitude management of your people.

    Lack of clear communicated direction. One of the greatest obstacles to effective employee performance is when your employees haven't a clue as to who you are trying to become, where you are going and why.

    Poor feedback mechanisms. One of the biggest weaknesses of managers today is the ability to give both positive and negative feedback. Negative feedback should not be designed to punish, but modify behavior. Positive feedback is to insure that people know and understand the expectations and standards under which they are to function.

    Culture. Corporate culture is the personality of an organization. It is the written and unwritten rules and expectations of behavior, interaction, and performance. It is the rites and rituals that govern peoples attitudes and activities. It is the corporate paradigm that permeates every strategy, action, and decision.

    Let’s go into a little more detail on the above items.

    Arrogance.

    To succeed in today's competitive ever-changing global environment will require:

    a) a willingness to admit defeat and wrong decisions.
    b) humility
    c) flexibility
    d) compromise
    e) a willingness to let go of people, products, policies or procedures, regardless who

    supported them, created them, hired them that are no longer in the best interests

    of the organization as a whole. There will be a greater emphasis on what is best for

    the health and welfare of the organization rather than who said it, decided it,

    or supported it.
    f) adapting to change regardless of how uncomfortable or challenging the new environment

    may seem.

    Ignorance.

    The use of information is power. However, if you lack current information on market trends, competitor strategies and activities, customer attitudes and employee perceptions you will be operating in a vacuum. I recommend the following to ensure you are making the best possible decisions on strategy, finance, marketing, manufacturing and distribution:

    a) use your field sales people as an information gathering resource.
    b) conduct regular employee surveys to discover department, product/service, employee

    and procedure strengths, weaknesses, and needs. These surveys should be conducted

    confidentially and evaluated by an outside resource.
    c) conduct regular customer audits to evaluate perceptions, needs, trends, attitudes,

    problems and produce usage profiles.
    d) meet regularly with suppliers to determine where the relationship could be improved e) network with other business leaders both in and out of your industry.
    f) become a voracious reader of business and industry publications that directly or

    indirectly impact on your present or future.
    g) bypass your direct reports and regularly meet with support personnel to discover

    prejudices, judgments, problems and opportunities that are being missed.
    h) use your outside resources as information centers to fill in the gaps where your

    prejudices or the prejudices of your employees may be jaded.

    Isolation.

    You can't run your organization successfully from behind your desk or locked in the boardroom. The job of management is to manage not hide. If I have heard it once I have heard it hundreds of times. "We have too many meetings at the upper level of this organization that are generally a waste of time." I concede that meetings are necessary but evaluation, implementation, execution and directed purposeful action takes place on the street, on the shop floor, in the distribution center not in the meeting room. I recommend the following:

    a) start your day with a "walk-about". get to know your people. Be visible and

    interested.
    b) end your day with another "walk-about" for the same reason.
    c) be accessible for people when they need information, decisions, feedback, counsel, to

    vent, share, learn, grow, help with your insight, experience, knowledge and sense of

    history.
    d) have an open door as well as an open mind when people get there.
    e) learn to listen between the lines.
    f) ask lots of questions.
    g) never be too busy to coach an employee who asks for help, advice or guidance.

    Clouded perceptions.

    Perceptions become reality. What is believed to be true regardless of whether it is true or not is acted upon as if it was true. When you make a decision, any decision, or form a judgment with less than a clear vision of what is really true, you are bound to make mistakes. Some mistakes at the top cost organizations very little, while others have put organizations out to pasture. There is only one way to ensure that your perceptions are in line with reality.

    a) create an organizational environment where it is safe to share openly problems, issues

    and concerns without the fear of retribution.
    b) don't edit the information you receive regardless of the source.
    c) remember disagreement doesn't mean disloyalty.
    d) encourage disagreement.
    e) don't criticize, punish or discipline employees for bringing reality to you.
    f) some of your best employees will be the most outspoken. They may be difficult to

    manage but they are worth their weight in gold, if you want to survive.
    g. pay attention to your "gut" feelings, they will be right more than they are wrong,

    regardless of what you hear or are told.

    Ego.

    Would you rather be happy or right? Uncontrolled egos have destroyed more enterprises than any other single ingredient. It takes a certain amount of ego to be successful when running a business, regardless of its size, but too much will earn people's wrath, contempt and scorn. None of these make for a healthy corporate environment. I recommend the following:

    a) does your need for power, fame, control ever get in the way of sound practical business decisions?
    b) are you more concerned with getting vs. giving credit?
    c) are you more interested in being right than the health or success of a project, activity or your organization as a whole?
    d) do you spend more time talking or listening?
    e) do you tend to over power, intimidate or manipulate people toward your opinion, answer or method?

    Management style.

    It is easy to determine; if your overall management style is positive or negative, if it contributes to increased or decreased market share, greater or lesser profits and increasing or decreasing customer base, if it contributes to improved employee performance or increased stress and employee turnover. There are six questions to ask yourself:

    a) is your organization a fun place to work?
    b) do people look forward to coming to work?
    c) do your people love their work?
    d) are people waiting in line to join your organization or do many of your employees have their resumes on the street?
    e) do people trust and respect each other or is mistrust rampant?
    f) do your people take ownership of department and corporate outcomes or do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group tha

    Stamp Yourself and Go By Mail
    Everyday you follow the same mail-checking routine. Coming back from the mailbox, you casually flip through the envelopes, separating them on your countertop.It usually goes something like this: junk, bill, bill, magazine that you pay for, another bill, and then more junk. The junk mail goes straight to the trash, and the bills go into the “I’ll get to them later” stack. Then, you take a seat with the winner – the magazine.Did you ever think of how much money is wasted in all of the junk mail you trash? Somewhere, there is a businessman who cries at the thought that the 50? he spent on that piece of mail has been completely wasted.Well, whose fault is that? Not yours. With all the mail we receive on a daily basis, we have been trained to sift through the envelopes with a Terminator eye. We discard whatever looks like junk mail without even noticing what it is.Here is the conundrum: What if there was actually a product worth looking at in that stack of junk mail? What if the meaningful products you send to potential customers are passing as everyday junk mail?Trying to make the envelope look “official” or slapping the words “Do Not Discard” on the envelope won’t save it from the trash. The solution is to make your envelope stand out from the rest – to make it appealing to your potential customer.Start by working backwards. Take a stack of mail from your home to work tomorrow. Place it square in the middle of your oversized conference table. Sit and stare at that pile of mail for awhile. What could you do to get your envelope noticed among all the others?Think about the details of each piece of mail in the pile. What colors are they? How many have a real stamp on them? How many have address labels? How many have the address printed right on the envelope? You will likely see a pattern to the pieces, and find easy and unique ways to separate your envelope from the others.Let your creativity inspire you to try something new. For your next mail piece, buy thousands of bright green envelopes, stamps, and a pack of ballpoint pens. Then spend the weekend at your kitchen table hand addressing the colored envelopes. Fold your mai
    ance so that your perceptions, opinions, philosophy and /or opinions are not challenged.

    Clouded Perceptions. This is being unwilling to see past the visible and the evident to the underlying causes, symptoms or contributors.

    Ego. This is the desire to be right, control, manipulate, hold on to rather than delegate power, authority and responsibility beyond your office door or trusted inner circle. It is having an open door policy, but a closed mind when people walk through it.

    Management Style. This is the style in which management staff interact on a routine basis with other managers, support staff, customers and suppliers.

    Communication patterns. This is the manner in which information flows throughout the organization. From top down, bottom up, department to department, inside the organization to outside and how outside-in information is distributed.

    Human resource development. Simply stated, this is the overall philosophy about how much of your corporate resources should be invested in the skill development and attitude management of your people.

    Lack of clear communicated direction. One of the greatest obstacles to effective employee performance is when your employees haven't a clue as to who you are trying to become, where you are going and why.

    Poor feedback mechanisms. One of the biggest weaknesses of managers today is the ability to give both positive and negative feedback. Negative feedback should not be designed to punish, but modify behavior. Positive feedback is to insure that people know and understand the expectations and standards under which they are to function.

    Culture. Corporate culture is the personality of an organization. It is the written and unwritten rules and expectations of behavior, interaction, and performance. It is the rites and rituals that govern peoples attitudes and activities. It is the corporate paradigm that permeates every strategy, action, and decision.

    Let’s go into a little more detail on the above items.

    Arrogance.

    To succeed in today's competitive ever-changing global environment will require:

    a) a willingness to admit defeat and wrong decisions.
    b) humility
    c) flexibility
    d) compromise
    e) a willingness to let go of people, products, policies or procedures, regardless who

    supported them, created them, hired them that are no longer in the best interests

    of the organization as a whole. There will be a greater emphasis on what is best for

    the health and welfare of the organization rather than who said it, decided it,

    or supported it.
    f) adapting to change regardless of how uncomfortable or challenging the new environment

    may seem.

    Ignorance.

    The use of information is power. However, if you lack current information on market trends, competitor strategies and activities, customer attitudes and employee perceptions you will be operating in a vacuum. I recommend the following to ensure you are making the best possible decisions on strategy, finance, marketing, manufacturing and distribution:

    a) use your field sales people as an information gathering resource.
    b) conduct regular employee surveys to discover department, product/service, employee

    and procedure strengths, weaknesses, and needs. These surveys should be conducted

    confidentially and evaluated by an outside resource.
    c) conduct regular customer audits to evaluate perceptions, needs, trends, attitudes,

    problems and produce usage profiles.
    d) meet regularly with suppliers to determine where the relationship could be improved e) network with other business leaders both in and out of your industry.
    f) become a voracious reader of business and industry publications that directly or

    indirectly impact on your present or future.
    g) bypass your direct reports and regularly meet with support personnel to discover

    prejudices, judgments, problems and opportunities that are being missed.
    h) use your outside resources as information centers to fill in the gaps where your

    prejudices or the prejudices of your employees may be jaded.

    Isolation.

    You can't run your organization successfully from behind your desk or locked in the boardroom. The job of management is to manage not hide. If I have heard it once I have heard it hundreds of times. "We have too many meetings at the upper level of this organization that are generally a waste of time." I concede that meetings are necessary but evaluation, implementation, execution and directed purposeful action takes place on the street, on the shop floor, in the distribution center not in the meeting room. I recommend the following:

    a) start your day with a "walk-about". get to know your people. Be visible and

    interested.
    b) end your day with another "walk-about" for the same reason.
    c) be accessible for people when they need information, decisions, feedback, counsel, to

    vent, share, learn, grow, help with your insight, experience, knowledge and sense of

    history.
    d) have an open door as well as an open mind when people get there.
    e) learn to listen between the lines.
    f) ask lots of questions.
    g) never be too busy to coach an employee who asks for help, advice or guidance.

    Clouded perceptions.

    Perceptions become reality. What is believed to be true regardless of whether it is true or not is acted upon as if it was true. When you make a decision, any decision, or form a judgment with less than a clear vision of what is really true, you are bound to make mistakes. Some mistakes at the top cost organizations very little, while others have put organizations out to pasture. There is only one way to ensure that your perceptions are in line with reality.

    a) create an organizational environment where it is safe to share openly problems, issues

    and concerns without the fear of retribution.
    b) don't edit the information you receive regardless of the source.
    c) remember disagreement doesn't mean disloyalty.
    d) encourage disagreement.
    e) don't criticize, punish or discipline employees for bringing reality to you.
    f) some of your best employees will be the most outspoken. They may be difficult to

    manage but they are worth their weight in gold, if you want to survive.
    g. pay attention to your "gut" feelings, they will be right more than they are wrong,

    regardless of what you hear or are told.

    Ego.

    Would you rather be happy or right? Uncontrolled egos have destroyed more enterprises than any other single ingredient. It takes a certain amount of ego to be successful when running a business, regardless of its size, but too much will earn people's wrath, contempt and scorn. None of these make for a healthy corporate environment. I recommend the following:

    a) does your need for power, fame, control ever get in the way of sound practical business decisions?
    b) are you more concerned with getting vs. giving credit?
    c) are you more interested in being right than the health or success of a project, activity or your organization as a whole?
    d) do you spend more time talking or listening?
    e) do you tend to over power, intimidate or manipulate people toward your opinion, answer or method?

    Management style.

    It is easy to determine; if your overall management style is positive or negative, if it contributes to increased or decreased market share, greater or lesser profits and increasing or decreasing customer base, if it contributes to improved employee performance or increased stress and employee turnover. There are six questions to ask yourself:

    a) is your organization a fun place to work?
    b) do people look forward to coming to work?
    c) do your people love their work?
    d) are people waiting in line to join your organization or do many of your employees have their resumes on the street?
    e) do people trust and respect each other or is mistrust rampant?
    f) do your people take ownership of department and corporate outcomes or do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group tha

    Niche Marketing and the Demands of Outsourcing
    While opening a business is often a gamble of sorts, in the world of online niche marketing, your greatest asset is often finding the right niche to expose and profit from. Granted, it takes time and expense to find the niche that's just right for you, but it's pay-off can be immense. No, there are no guarantees in this line of work, but neither do offline businesses get guarantees of certain income.However, here are certain strategies for choosing a niche that has a high probability of success.Some schools of thought propound the idea tha supply and demand is a good indicator of niche success. In fact, statistical information supplied by search engines is used to determine the popularity of certain search terms. This information is useful because terms which are being searched frequently are terms which have a large audience of Internet users looking for more information on the niche subject.These same terms can be popular internet searches. From this statistical information you can build a list of potential niches. Once this list is compiled, it is time to begin researching the competition in each of these niches. Ideally the niche you select will be one which has a large audience and not much competition. These are niches which are in low supply.It goes without saying that protecting your niche should be a top priority and that includes who you work with to outsource your ideas. Many Internet niche marketers are comfortable outsourcing their copywriting and their website design.However, they are more protective about outsourcing tasks such as marketing, niche selection and keyword development. This is because although copywriting and website design both involve optimization for keywords the strategies for doing so are readily available on the Internet.Developing related keywords for the niche is very important as they are absolutely critical and conventional wisdom holds that an extensive list of keywords should be developed for a particular niche to be successful. Some in the industry recommend developing approximately 200 keywords for each niche.Finally, a non disclosure agreement (NDA) is one way for the marketer to protect his niche wh
    p>may seem.

    Ignorance.

    The use of information is power. However, if you lack current information on market trends, competitor strategies and activities, customer attitudes and employee perceptions you will be operating in a vacuum. I recommend the following to ensure you are making the best possible decisions on strategy, finance, marketing, manufacturing and distribution:

    a) use your field sales people as an information gathering resource.
    b) conduct regular employee surveys to discover department, product/service, employee

    and procedure strengths, weaknesses, and needs. These surveys should be conducted

    confidentially and evaluated by an outside resource.
    c) conduct regular customer audits to evaluate perceptions, needs, trends, attitudes,

    problems and produce usage profiles.
    d) meet regularly with suppliers to determine where the relationship could be improved e) network with other business leaders both in and out of your industry.
    f) become a voracious reader of business and industry publications that directly or

    indirectly impact on your present or future.
    g) bypass your direct reports and regularly meet with support personnel to discover

    prejudices, judgments, problems and opportunities that are being missed.
    h) use your outside resources as information centers to fill in the gaps where your

    prejudices or the prejudices of your employees may be jaded.

    Isolation.

    You can't run your organization successfully from behind your desk or locked in the boardroom. The job of management is to manage not hide. If I have heard it once I have heard it hundreds of times. "We have too many meetings at the upper level of this organization that are generally a waste of time." I concede that meetings are necessary but evaluation, implementation, execution and directed purposeful action takes place on the street, on the shop floor, in the distribution center not in the meeting room. I recommend the following:

    a) start your day with a "walk-about". get to know your people. Be visible and

    interested.
    b) end your day with another "walk-about" for the same reason.
    c) be accessible for people when they need information, decisions, feedback, counsel, to

    vent, share, learn, grow, help with your insight, experience, knowledge and sense of

    history.
    d) have an open door as well as an open mind when people get there.
    e) learn to listen between the lines.
    f) ask lots of questions.
    g) never be too busy to coach an employee who asks for help, advice or guidance.

    Clouded perceptions.

    Perceptions become reality. What is believed to be true regardless of whether it is true or not is acted upon as if it was true. When you make a decision, any decision, or form a judgment with less than a clear vision of what is really true, you are bound to make mistakes. Some mistakes at the top cost organizations very little, while others have put organizations out to pasture. There is only one way to ensure that your perceptions are in line with reality.

    a) create an organizational environment where it is safe to share openly problems, issues

    and concerns without the fear of retribution.
    b) don't edit the information you receive regardless of the source.
    c) remember disagreement doesn't mean disloyalty.
    d) encourage disagreement.
    e) don't criticize, punish or discipline employees for bringing reality to you.
    f) some of your best employees will be the most outspoken. They may be difficult to

    manage but they are worth their weight in gold, if you want to survive.
    g. pay attention to your "gut" feelings, they will be right more than they are wrong,

    regardless of what you hear or are told.

    Ego.

    Would you rather be happy or right? Uncontrolled egos have destroyed more enterprises than any other single ingredient. It takes a certain amount of ego to be successful when running a business, regardless of its size, but too much will earn people's wrath, contempt and scorn. None of these make for a healthy corporate environment. I recommend the following:

    a) does your need for power, fame, control ever get in the way of sound practical business decisions?
    b) are you more concerned with getting vs. giving credit?
    c) are you more interested in being right than the health or success of a project, activity or your organization as a whole?
    d) do you spend more time talking or listening?
    e) do you tend to over power, intimidate or manipulate people toward your opinion, answer or method?

    Management style.

    It is easy to determine; if your overall management style is positive or negative, if it contributes to increased or decreased market share, greater or lesser profits and increasing or decreasing customer base, if it contributes to improved employee performance or increased stress and employee turnover. There are six questions to ask yourself:

    a) is your organization a fun place to work?
    b) do people look forward to coming to work?
    c) do your people love their work?
    d) are people waiting in line to join your organization or do many of your employees have their resumes on the street?
    e) do people trust and respect each other or is mistrust rampant?
    f) do your people take ownership of department and corporate outcomes or do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group tha

    What is a Covering or Cover Letter?
    Employment is probably the most brainwashed term heard in daily socialization; this is one of the reasons why job-hunting strategy is the must for those entering today’s employment rivalry.Besides curriculum vitae (CV) or r?sum? which I name: the career tool described in listing format, “Covering letter or cover letter” is the most important career tool to promote the qualification, job-required personality and other distinguished eligibilities of any prospective employee. This article will only tell you what the covering letter is, but not the format of wiring it.In any job-hunting strategy, though the employer just asks for CV or r?sum?, cover letter is a must to be attached to that CV or r?sum?. R?sum? is the most important career tool for displaying the prospective employee’s capacity. I say cover letter is the most important, because it is the tool to present the prospective employee’s practical capacity.In CV or r?sum?, the applicant’s qualification, experience and other relevant or even irrelevant capacities and other achievements are briefly listed downed from the most recent to the latest; on the contrary, in the cover letter, the applicant’s qualification, experience, other capacities and achievements are displayed in a “descriptive format”. Descriptive format means that the applicant’s strong points in both academic and real-life situations is be explicitly described.It is through the cover letter that the applicant is opportune to display practical qualification (to what extent that one’s academic achievements would benefit the employer, how relevant between the former or recent job and the applying job, to which level other extracurricular experience would bring benefit to the prospective employer, and other personalities required to be a “genuine employee”, etc).Indeed, you may not be qualified enough for the prospective job; however, through this cover letter that you are obliged to steer the irrelevant capacity or experience to be “relevant”. I believe it is really hard to make inadequate qualification and capacity to be adequate, or steering the irrelevant to be relevant capacity or experience, but I believe “confidence” is the prime incentive
    dless of whether it is true or not is acted upon as if it was true. When you make a decision, any decision, or form a judgment with less than a clear vision of what is really true, you are bound to make mistakes. Some mistakes at the top cost organizations very little, while others have put organizations out to pasture. There is only one way to ensure that your perceptions are in line with reality.

    a) create an organizational environment where it is safe to share openly problems, issues

    and concerns without the fear of retribution.
    b) don't edit the information you receive regardless of the source.
    c) remember disagreement doesn't mean disloyalty.
    d) encourage disagreement.
    e) don't criticize, punish or discipline employees for bringing reality to you.
    f) some of your best employees will be the most outspoken. They may be difficult to

    manage but they are worth their weight in gold, if you want to survive.
    g. pay attention to your "gut" feelings, they will be right more than they are wrong,

    regardless of what you hear or are told.

    Ego.

    Would you rather be happy or right? Uncontrolled egos have destroyed more enterprises than any other single ingredient. It takes a certain amount of ego to be successful when running a business, regardless of its size, but too much will earn people's wrath, contempt and scorn. None of these make for a healthy corporate environment. I recommend the following:

    a) does your need for power, fame, control ever get in the way of sound practical business decisions?
    b) are you more concerned with getting vs. giving credit?
    c) are you more interested in being right than the health or success of a project, activity or your organization as a whole?
    d) do you spend more time talking or listening?
    e) do you tend to over power, intimidate or manipulate people toward your opinion, answer or method?

    Management style.

    It is easy to determine; if your overall management style is positive or negative, if it contributes to increased or decreased market share, greater or lesser profits and increasing or decreasing customer base, if it contributes to improved employee performance or increased stress and employee turnover. There are six questions to ask yourself:

    a) is your organization a fun place to work?
    b) do people look forward to coming to work?
    c) do your people love their work?
    d) are people waiting in line to join your organization or do many of your employees have their resumes on the street?
    e) do people trust and respect each other or is mistrust rampant?
    f) do your people take ownership of department and corporate outcomes or do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group tha

    Managing Others: Leading By Example
    I've written a couple of articles that in some way relate to managing other people, and there are two reasons for this: Managing other people is seen as the next step in almost all career paths. Managing other people is one of the hardest skills to master. In other words, you can never read enough about effectively managing other people. It's in this line of thinking that I'm going to share with you one of the most important pieces of advice I can give: Lead by example.Sounds simple enough, but you'd be surprised how often we do something that sends a bad message to our team. Here are three ways that you can send a good message to your team, and consequently make yourself a better team leader. First to arrive, Last to leave - In general, you should be the first one to arrive out of your team to work and the last one to leave. This sets a great example for the rest of your team as to the level of your commitment not only to your project but to them. It will really help to set a good work pace, as they can see you working right when they get in up until they leave. Now, this does not always have to apply. For example, if one of your team members needs to work overnight on something, you don't have to stay with them. However, when you can, you should try to follow this tip.Don't take "Sick" time - Now before you light the torches, let me explain. It's perfectly fine to take a day off if you actually are sick. What I'm referring to is "Sick" days off, where you might be taking it for another reason (don't even try to tell me you have never taken one). While in itself this is unacceptable, when you begin to be responsible for others it becomes even more so. You don't have the liberty of not caring for a day, as people's jobs could depend on you. What if you're not there to answer a question and work stops? What if you miss a deadline because of that? This domino effect only gets worse, and it is something you need to think about before you call off.The "Bad mouthing" ends - This might be the single most important point of t
    r do they show

    up, do their job and go home?

    Your answers to these questions will give you a reasonably accurate assessment as to whether you need to modify your management style or if you are on the right track.

    Communication patterns.

    Do your people have to be in the right place at the right time to know what is going on in your organization? Are all your employees kept informed in a timely manner on key corporate decisions that affect them? Is there excessive redundancy anywhere in the organization? Are there mini kingdoms where people have circled the wagons and edit information before it leaves or enters a department? Do you have excess employee turnover? Are stress levels throughout the organization increasing? Is your corporate culture defined by, "you better get it in writing?" These are just a few of the symptoms of poor communication. I recommend the following ideas for your consideration:

    a) remove any layers or blocks between employees and/or departments that may be

    preventing "real world" information getting to the people that need it.
    b) bypass your direct reports, and talk with support staff to test the integrity of the messages that are getting through to your organization or department.
    c) ensure that there are no duel or mixed messages that are penetrating the organization.
    d) correct destructive rumors that may be creating incorrect perceptions.
    e) encourage the upward flow of unedited information.
    f) listen and read between the lines of all communication.
    g) listen for the emotion and feeling behind conversations.
    h) weigh truth on truth scales and sincerity on sincerity scales.

    Human resource development.

    The investment you make in your people's skills and attitudes will come back again and again to your bottom line. It may not always be evident directly but it will show up in improved loyalty, morale, ability and overall performance. Training is an investment in a secure future not a cost. There is never a bad time to train and educate people. Training should be on-going and relevant. I recommend the following:

    a) use inside resources for technical and industry training and out-source general skills and attitude training.
    b) off the shelf training programs have limited benefit, consider only custom designed in-house programs when out-sourcing this activity.
    c) training must be regularly reinforced. You can not change behavior for the long haul with a half day public or in-house seminar or video.
    d) prior to developing a training or human resource development program survey the real needs, issues, problems and opportunities that are present with the group that will participate.
    e) have clear focused objectives for any program and develop some form of measurement device no matter how simple or unsophisticated.

    Lack of clear communicated direction.

    Do your people, all of them, know where you are going, and do they care? One of the biggest obstacles to effective employee performance is a lack of awareness as to the direction or mission of the organization. Your mission is your general statement of purpose. What you stand for and believe in. It is your corporate identity. There is a right and need to know when it comes to corporate information. Not every employee needs to understand your financial statement, the details of future growth plans or acquisitions, however, every employee has a need and right to be privy to your general direction, and how they will fit into the new picture.

    I recommend the following ideas for your consideration:

    a) if you have not written a corporate mission statement, I encourage you to do so. When developing it, ensure that it is consistent with who your organization really is not who or what you believe it to be.
    b) once written share it with every employee to ensure both understanding and acceptance.
    c) put your top three goals in writing and see that every employee gets a copy.
    d) constantly re-evaluate to determine if your activities, communication, tasks, objectives and agendas are consistent with your mission statement.

    Poor feedback mechanisms.

    Everyone wants and needs to know if what they are doing is correct and how they are doing it is acceptable. Negative feedback should not be designed to punish, but modify behavior. Feedback both positive and negative can dramatically improve performance and results. I recommend the following:

    a) praise in public and private.
    b) criticize in private.
    c) don't ignore negative behavior. It sends the message that it is acceptable or tolerable.
    d) annual reviews are generally a waste of time. Most are conducted poorly. Besides, if you have behavior that needs changing you don't want to wait a year to correct it. I suggest quarterly informal discussions on: expectations, needs, problems and issues either from the perspective of the supervisor or the employee.
    e) feedback should be immediate and delivered in a manner to ensure understanding,

    acceptance and ownership.
    f) ask your employees to give you a review every time you give them one. If you think you are perfect or they don't know your weaknesses you are living in fantasyland.

    Culture.

    Culture is the personality style of the organization. It is the unwritten rules, rights and rituals that act as a filter through which every decision, project, task, goal and activity must pass. Corporate culture has its stamp on every person, policy and procedure. There can also be department, division and group cultures within the overall corporate culture. The impact of culture on the health, success and longevity of an organization can not be denied. I suggest the following:

    a) conduct an employee culture audit. This can be done either formally or informally. It can be written or verbal. It can be confidential or public.
    b) see if your culture is consistent with your mission statements' premises and philosophy.
    c) is your culture changing? If so how? How fast? In the direction you would like?
    d) remember all culture is top down. It flows down from the senior person in the group, department or organization. You must take full responsibility for it regardless of its nature or description.
    e) if you want to change your culture it will take time, lots of time.

    Well there you have it. Woven in the above concepts are the seeds of improved employee and organization productivity or the seeds of destruction. I challenge you to reflect on these ideas to determine in which areas you, one of your executives or managers or the organization as a whole needs modification or improvement.

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