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Digg it UP - Avoiding the Customers You Don't Want: The 10 Warning Signs of Trouble
Best Definition of “Corporate Culture”If you ask 10 people to define “organizational culture,“ you will get 11 different answers!Fortunately, from my consulting and writing on leadership and organizational change, I created my definition of organizational culture:“Corporate culture is how every employee knows she or he must act – even if no one is watching.”Knowing your company’s culture proves crucial for multiple reasons, including:+ Only organizational changes that fit into your company’s culture will succeed.Changes not fitting into the culture will fail and not achieve desired results.+ Hire employees who fit into the corporate culture. That is, “Do not try to fit a square peg into a round hole!”Fastest Way to Unco
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-te
Are you planning a marketing survey in the near future and you are unsure how to get the best results? Here are ten time-tested tips that will dramatically improve your survey results:Clearly define the survey’s purpose.Usually surveys are conducted to gain information that will help make better decisions. What decisions do you hope to make using the survey results? What other goals will be met by conducting the survey? If your survey is used to collect information to assist you in your marketing efforts, clearly identify your marketing goals. Also, have specific plans for how you will use the data once it is collected.Use surveys that are brief and highly focused.It is usually better to conduct a narrowly focused survey rather than a master survey
I believe that the obverse is true, too. At the other side of the profitability bell curve is that pool of customers who drain our time, talent and energy, customers so enervating that they are not only not profitable, they represent real losses in money and momentum.
I call these potential customers the Pain-In-The-Assets or PITA Prospects. Fortunately, you can frequently identify them within the first ten minutes of conversation. While the following observations may be drawn from the field of marketing consulting, I’m sure you’ll recognize (perhaps with a sigh) some of the tell-tale danger signals all professional service providers inevitably cross in their careers.
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-tes
Virtual assistants might seem like the wave of the future. Does the concept sound like an assistant working in tandem with Rosie, the Jetsons’ maid, to help make your life in the brave new world simpler?In reality, virtual assistants are becoming a very real alternative to on-site employees in the present. Why would someone choose to work with a virtual assistant instead of an assistant in their office?One of the major reasons to consider hiring a virtual assistant is the cost factor. Virtual employees equal big savings to small businesses.When first looking into virtual assistants, a lot of people see that the average hourly wage can be higher than what they would pay their own in-office assistant. Without further exploration, they dismiss the virtual opt
I call these potential customers the Pain-In-The-Assets or PITA Prospects. Fortunately, you can frequently identify them within the first ten minutes of conversation. While the following observations may be drawn from the field of marketing consulting, I’m sure you’ll recognize (perhaps with a sigh) some of the tell-tale danger signals all professional service providers inevitably cross in their careers.
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-te
Accounting is such a tough task to handle because you have to tally minutest of details and expenses on a daily basis. Whatever is the case, accounting services New York mainly deals with handling all the financial documents that affect the business of an individual. Invoice generation, trial balances, profit and loss account, balance sheet, financial reports, ledgers and many others form a part of accounting process. Well, as per the management task of these documents is concerned, accounting services will surely make your task much easier than it was before. Accounting is one such aspect of every business that requires careful concentration, as it directly deals with cash and other transactions.How much amount needs to be credited to company's account and how much amou
I call these potential customers the Pain-In-The-Assets or PITA Prospects. Fortunately, you can frequently identify them within the first ten minutes of conversation. While the following observations may be drawn from the field of marketing consulting, I’m sure you’ll recognize (perhaps with a sigh) some of the tell-tale danger signals all professional service providers inevitably cross in their careers.
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-te
So you may have heard about a virtual assistant, well there are even different types of virtual assistants, like a real estate virtual assistant. Maybe you have always wanted to work in real estate but never wanted to have to deal with all the huge pressure and all, well maybe becoming a real estate virtual assistant is the thing for you.Do You Have What It Takes To Be A Real Estate Virtual Assistant?A real estate virtual assistant basically takes the load of a real estate agent. They can do basically everything a real estate agent can do, just not anything that involves in person. A real estate virtual assistant serves as the same thing as a regular virtual assistant just with a the knowledge of homes, and things having to do with selling a house.What A
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-te
If you’re in the process considering using a recruiting firm in order to find sales and marketing talent for your company, you may know that there are at least a couple of options out there for you to consider when it comes to the type of arrangement between yourself and an executive search firm. One is retained and the other is contingent. By retained we mean you are working exclusively with the search firm and you’re paying their fees as you go for performing those services. Contingent means that you only pay the fees at the time they successfully place a candidate in the position that you’re looking to fill. The notion of exclusive verses non-exclusive is a different one though in contingent search. Many companies do contingent search, but they want to know that they ar
1) “I’ve tried X, and X just doesn’t work.”
Advertising. Websites. Databases. Your would-be customer insists that they’ve already tried a common, business-tested tactic and found failure where others have succeeded. Instead of analyzing why it went wrong, or making the effort to learn from their experience, they assume the tactic itself is flawed. So they reject your very reasonable recommendation and move on to some other “magic bullet” solution. Which, given their impatience, is also likely to fail.
2) “My cousin’s nephew will handle the coding.”
Ah, a two-fer danger signal. First, a desire to “save money” by consigning important work to an amateur (plus an implied disrespect for real, professional expertise). But as an added bonus, you get the specter of family politics. Any criticism on your part, no matter how diplomatic, becomes an assault on a loved one. Run!
3) “I love the way Microsoft does this.”
Yeah, me too. And if I
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