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Digg it UP - The Hidden Competition: Avoiding the 2 Most Common Competitors
Choosing an accounting method to use is an important decision. Once you choose one you are committed to it and it is difficult to change. You have two methods of accounting to choose from. One is the cash method and the other is the accrual method. It is hard to say which one is best for your particular situation but this
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't dec
Persuasion, seduction, negotiation, and fear have lost their effectiveness to clinch the deal, close the sale, and make cash registers ring. Whiter, brighter, faster, and better -- while intriguing -– no longer motivate consumers to act. Today’s savvy marketers are shifting strategies to more strongly connect with customer
1. Obvious
2. Hidden
The obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!
But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.
Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't deci
Prime directive: Make sure your claim is reasonable! Otherwise, forget it.First thing: If you have a legitimate claim denied or a beef with a company (my method can be applied to insurance companies, dealerships, bad fish, or whatever), prepare yourself for the likelihood of frustrating conversations with people who
But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.
Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't dec
Sales Cycle Reduction Equals Sales Acceleration. What would it be like if you could reduce the time it takes you to close orders from new customers by 10, 20, or 30%? Think about how a reduction in your sales cycle could lead to rapid improvement of your sales results and your revenue generation. Many companies neglect
But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.
Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't dec
It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:· Customer strategy · Relationship strategy · Customer-minded strategiesCustomer Str
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't dec
There are financial institutions offering loans and lines of credit against your upcoming sells that can provide you with all the funds you need for your business and can solve any cash flow problems that you may have.This new financial product is helping more and more starting businesses finance the cash flow diffi
There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't decide now because next week there might be something different. He might meet someone who's cheaper, faster, bigger, better next week.
Mr Do Nothing quite often turns into a desperate prospect. He's waited so long that now it's actually urgent. He needs you NOW! Remember what I said about desperate people? Avoid them unless you want future misery.
Now, Mrs Do It Myself is a different kettle of fish. Quite often she'll start out as your curious prospect too. However, she has a very different agenda, she's information gathering. That way, when she does do it herself, she'll have picked the brains of all the best people around - in other words you!
How do you work out whether a hidden competitor is lurking? By building a relationship on a one to one b
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