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    Get 'Em Organized Through Business Card Holders
    Who doesn't have a business card? Business cards are the most affordable, portable, and versatile tool for self-marketing. No other medium for exchanging contact information is as readily accepted as the business card. Over the years, the role of business cards in every conceivable industry has only gained more importance. Today, a business card is no longer a means for leaving contact information. It has been turned many times into an ad, a mini-coupon, a brochure, or even a CD-rom presentation. Business cards have become the hip and cheap way to grab attention and keep it.The importance of business cards to the conduct of business - both online or off - cann
    ributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt

    Water Conservation Strategies and Considerations for Car Wash Fundraising
    If you are going to run a car wash fundraiser for a nonprofit group it makes sense not to waste the water especially since the water is probably being donated by a business, which has allowed you to use their parking lot.Most garden hose outlets in commercial centers run at about 10 gallons per minute and if you simply let the water run the entire time that you're having your car wash fundraiser from 10 a.m. to 2 p.m. then you will use 10 GPM X 240 minutes = 2,400 gallons of water and that is only if you use one garden hose.If you're using two garden hoses to watch the cars you can expect to use almost 5000 gallons of fresh water and there really is no
    Linguistic Giveaways!

    We experience the world only through our senses. If we didn’t see, hear, taste, smell, touch or feel any physical sensation, we would have 100% sensory deprivation and would have no experience of the world whatsoever. In fact we would probably die, because there would be no physical feedback telling our brain to make our heart beat with a certain rhythm, or telling our lungs that they needed to fill.

    So for us, “reality” is based firmly on what our physical senses tell us because we can only know the world through the senses we use to experience it. Whenever we attempt to describe our reality (ie communicate, even to ourselves) we display the senses we have used to process our experience, via the very words we select.

    These words are called predicates, and are the linguistic cues which alert us to which representational system someone is using. It can be most helpful to recognise and pace these in order to build and maintain rapport, and in fact if you do not pace these you may find your client or colleague has difficulty in trusting you or even understanding you.

    Take a look at the lists of predicates below and notice how easily you can now understand how language betrays someone’s internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt o

    Care For Your Health While In School
    As you expand your mental faculties in college, you can’t neglect your physical well-being. College stories are filled with tales of sleepless nights, top-ramen diets, celebratory excesses and so forth. Don’t believe the hype. You can still experience all the disagreeable activities of college, while also maintaining a healthy outlook on life.Avoid all-nighters, or at least adjust your sleeping pattern to compensate for lost rest. If you create too much of a sleeping deficit, you will have to spend time balancing yourself out. A tired student is a poor student, so don’t underestimate how much sleep you’re going to need.Try and eat properly. This sounds
    ibe our reality (ie communicate, even to ourselves) we display the senses we have used to process our experience, via the very words we select.

    These words are called predicates, and are the linguistic cues which alert us to which representational system someone is using. It can be most helpful to recognise and pace these in order to build and maintain rapport, and in fact if you do not pace these you may find your client or colleague has difficulty in trusting you or even understanding you.

    Take a look at the lists of predicates below and notice how easily you can now understand how language betrays someone’s internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt

    Effective Internet Marketing - How To Avoid Information Overload
    Visit any Internet marketing forum on the Internet, and invariably you’ll find dozens of newbie marketers posting about being overloaded with information and they do not know how to be effective in Internet marketing. Information overload is a major trap for Internet marketers who don’t yet know how to really make money online. They discover quickly that there are many roads to riches, but they don’t know which method to choose. What often ends up happening is that the Internet marketing novice decides to try many paths at once to see which one actually succeeds. This is a mistake, because they do not employ the principle of focused e
    ’s internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt

    Value Statements Open Prospects' Doors
    Professional salesmanship is critical to both growing sales and optimizing gross margin. So salespeople -- especially those new to the sales profession -- that take the time to read sales books, attend sales seminars and listen to sales albums will almost invariably out perform those that take a more casual approach to learning their profession.A few months ago, I was conducting a sales training session for a Florida client. As we were working on how to open conversation with a prospect, an attendee raised his hand. When I recognized him, he said to me, “That kind of crap won’t work in this market. All my customers and prospects want from me is the lowest
    redicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt

    Is It Time To Revisit Your Marketing Strategy?
    Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what should you do first?Simplify what seems like an overwhelming task by asking the following questions:1. Has my competitive landscape changed over this past year? Like so many companies,
    ributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own language to suit the person we’re communicating with, we risk not being understood, but more importantly, we risk that person feeling that we don’t understand them!

    Check this scenario:

    Customer: I can see difficulties with this. I just can’t picture it working.

    Salesperson: Let's walk through the specifications again and maybe you can get a better handle on the way it would work.

    Compared with this scenario:

    Customer: I can see difficulties with this. I just can’t picture it working.

    Salesperson: Let’s take a look at the specifications again and see if we can get some clarity on how it would look to you if it did work.

    The following exercises are designed to help build an awareness of the language predicates that people use, as well as a high level of skill in adapting your own language to theirs.

    Exercise - Heightened Awareness of Predicates and Breathing Cues

    Breathing cues can alert us to the type of sensory representational systems (V, A, K: visual, auditory, kinaesthetic) a person is using. When a person is breathing high in the chest (see shoulders moving) then they may be processing pictorially. When a person is breathing mid chest (abdomen not moving) they may be processing auditorially. When a person is breathing fully (abdomen moving in and out) they may be processing kinaesthetically.

    In groups of 3 or more, A talks to B about a situation, and every time A uses a predicate, B raises his/her hand, breathes in a V, A or K way, and names the word to which he/she was responding and which representational system he/she was modelling. C observes and comments on accuracy.

    Exercise - Gaining Facility in Switching to Other People’s Language

    In writing, describe the same sales proposal 3 times, using first visual, then auditory, then kinaesthetic predicates. Take about 4 lines of writing each time.

    What sensory preference do you think you have? Hint: In the sentence work above, one of the sentences may have seemed very easy, and the others more difficult.

    Be more aware of your clients’ language, and adapt your own appropriately, and you’ll greatly influence the quality of the connections that you make.

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