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Digg it UP - Capture Clients' Attention - Sharing Success - and the Death of Prospecting!
Without question, the self-storage industry is still the most profitable real-estate investment around. Start-up and overhead costs are low allowing you to recoup initial expenses start making money sooner. Factor in the special tax breaks available, appreciation of your self-storage facility, and the expandab
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clien
The biggest challenges that many import companies have is finding a way to pay suppliers when a customer places a large order. As is common in import transactions, you must pay your suppliers using a letter of credit and then wait until the goods are delivered to your customer before your customer pays you. Th
While some bemoan the passing of a slower-paced world, the “attention-deficit economy” is the land of opportunity for others. So how do you capture the attention of prospective customers?
Networking and the death of prospecting
“We are only seven steps away from anyone in the world” goes the networking mantra, so armed with a tasteful business-card all we have to do is get out there, smile and be nice. Doubtless, there is some truth in all of this. My own business has benefited enormously from networking. But we must ask ourselves how long will networking be effective in the attention-deficit economy? If we are only seven steps away from anyone in the world, mightn’t that also spell a lot of wasted time? Ultimately, prospecting of all types will die in the attention-deficit economy.
Changing the way we do our prospecting is therefore just a temporary answer. In the end, we are all so busy, we simply don’t have the time to entertain the prospectors – no matter how alluring their wares.
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal client
Are you considering the possibility of opening a dollar store? If so, then learn everything possible from your competitors. Spend a little time examining the competition before, during and after you conduct your grand opening event. Visit direct competitors as well as stores that will overlap with your store
Networking and the death of prospecting
“We are only seven steps away from anyone in the world” goes the networking mantra, so armed with a tasteful business-card all we have to do is get out there, smile and be nice. Doubtless, there is some truth in all of this. My own business has benefited enormously from networking. But we must ask ourselves how long will networking be effective in the attention-deficit economy? If we are only seven steps away from anyone in the world, mightn’t that also spell a lot of wasted time? Ultimately, prospecting of all types will die in the attention-deficit economy.
Changing the way we do our prospecting is therefore just a temporary answer. In the end, we are all so busy, we simply don’t have the time to entertain the prospectors – no matter how alluring their wares.
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clien
Business law is one of the branches of the huge field of law. There are many things one has to keep in mind when starting a business; let it be a small or a large business. Breaking these laws may land you in deep trouble, so it is always advisable to have some basic knowledge of both small business law and bu
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clien
Accounts receivable factoring refers to a process in which you can sell your invoices to a financing company for a rate, less than the face value of the invoice sold.The responsibility of collecting cash against the outstanding receivables lies with the financing company, who then makes a profit by coll
Successful alliances
Buyers - not sellers, will initiate the serious dialogue of the future. The sooner we learn to cultivate a perennial practice – a reputation that will attract buyers - the better. We can then eliminate the time, the cost and the frustration of prospecting entirely from a service business: and instead pursue strategies that make us outstanding. It is essential to be outstanding in the attention-deficit economy: “nice” is not enough.
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clien
If you are looking at selling your existing business and buying another one, you may seek brokerage services from a reputed broker. They offer such services for certain fees that depend on the final sale or purchase price of the business and its size. Besides fixed fees, some brokers also take commissions from
Who are your clients already speaking to? How can you position yourself to catch the attention – not just of those who need your products or services, but more importantly of those already on the attention radar-screen of those ideal clients? What (and who) would you have to be to capture the attention of those advisors who already have the attention of your clients? These are crucial questions I have asked my clients and guided them through implementation to capture that attention we all need for prosperity.
(The above article is submitted on the basis that the following attribution is printed with it, using the exact wording below.) © John Niland, November 2005
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