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Digg it UP - Mortgage Leads Are Like a Box of Chocolates
New Yorker, Mike Filsaime started in the auto industry over 14 years ago as a car salesman, because of his ethics when it comes to work, by 1993 he found himself to be in the management position. He was making money and doing what he was best at. He had started another venture in a real estate investment firm that, unfortunately due to a massive financial hit
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
<This year around a quarter of small businesses will go bust. Most of the rest will lumber on, much as they did in 2006, coming nowhere near their true profit potential.Then there'll be the few who will do exceptionally well. Their achievement won't be an accident. The owners of these businesses will be approaching life with a totally different mindset an
When shopping around for a lead company, you want to ask yourself six easy questions about the leads you are going to invest in.
WHO, WHAT, WHERE, WHEN, HOW, and WHY.
Who is the person trying to obtain the mortgage? Are they serious about their purchase, or are they looking to buy six to eight months down the road once their lease is up, and they save some money?
Look for lead companies that weed out these types of leads, and will send you only potential customers looking to purchase within thirty to forty-five days.
What exactly is it that they are looking for? Are they looking to purchase, refinance, obtain a construction loan, or purchase land?
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
It’s the middle of the night. You’ve woken up with a brilliant idea on how to improve the way your business product is delivered to your customers. You scribble it down and can’t wait to share it with your co-workers during your morning meeting.The appointed hour arrives and you get your idea onto the agenda. Unfortunately the meeting proceeds without fo
Look for lead companies that weed out these types of leads, and will send you only potential customers looking to purchase within thirty to forty-five days.
What exactly is it that they are looking for? Are they looking to purchase, refinance, obtain a construction loan, or purchase land?
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
<It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a litt
Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.
For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won’t come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
<“…Everything Counts In Large Amounts.” Depeche ModeI am on the Board of Directors of Search Engine Marketing Professionals of Portland (SEMpdx). One of the stated aims of our organization is that board members are to use our collective internet marketing abilities and talents to support local non-profits. Recently, one such non-profit approach
Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.
When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
<Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Wheth
How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.
Why is this person applying for a loan? When you receive a lead from a lead company, there should always be a comment section where the potential customer can state the purpose for the loan and ultimately describe their needs. This way you can do a little research to discuss the programs you can offer that would be suited to their needs.
It is important to do as much research as you can about mortgage lead companies before you start investing your hard earned money.
Visit their web sites, and check out their return policy. Call and speak with a representative, and ask if they will allow for a free trial.
When you are ready to commit to making an investment, do it with a lead company you are comfortable with that has a reasonable minimum deposit to start with.
The more research you do, the better return on investment you will receive.
Good luck with your leads!
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