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Digg it UP - The 7 Deaths of a Salesman
I’ve been asked just about every question related to using the mail stream better, smarter and with a greater degree of success. I always lean back on three reactions a direct marketer must trigger, simply to gain opportunities: An action of “Yes, I’ll buy” or “I’m interested in more” or “Not now, but maybe later”… each are about hitting the key emotions to move the mail recipient to act. Yes, action! A.C.T.I.O.N... just like the cheer often witnessed at a sporting event, but for the DM’ers of the world... it’s bliss.DM euphoria can be achieved by putting timely efforts into a succinct package that compels the recipient to act. So, you might ask yourself, “How can I ensure that I’m covering these elements correctly?” Thanks for asking, I’ll do my best to help you understand its importance and provide benchmarks to set your mind at ease. For starters, pay attention to the things that matter; meaning, those elements
Here's something on the internet that's a godsend: free online bookkeeping courses. Do you think bookkeeping is confusing? If you're like me, you can balance a checkbook or household budget just fine, but when you start trying to figure out assets and liabilities, it gets confusing. It might be easier if they used minus signs instead of parentheses to indicate negative amounts. Or if they didn't add liabilities. But it is what it is, and, if you have a home business, you can screw things up badly if you can't keep your books right.When you have a home business, you are usually the sole proprietor, CEO, CFO, secretary and workforce. You don't have the money to hire a bookkeeper and you don't have the time to take bookkeeping classes. Thank goodness for free online bookkeeping classes. You can learn the basics by taking a free online class.The one disadvantage of free online bookkeeping classes is tha
Eternal Email
Eternal email can occur several different ways. The most common of these is checking your email every five minutes in eager anticipation of something new. Another way to waste your day with email is by relying on it for long messages or conversations that last longer than a few sentences.
To control your email instead of the other way around, set aside two or three scheduled times a day to check it. Also, never have a conversation over email that could ever be misinterpreted because of the rigidity of writing instead of speaking. Embrace your telephone for communication with your clients, prospects, and colleagues. In the age of information
Tough words... but I truly believe that folks who make career changes should be applauded for their courage. The courage to live closer to their authentic selves. The courage to put aside all the negativity we hear about the economy. The courage to face their own fears.Most people will change careers 5-10 times in their lifetimes. Not just jobs – but whole new careers. At the same time, we’re not taught how to go about this in the best way –how to evaluate what careers fit us best – how to choose work that makes our heart sing!If you are considering a career change, here are some tips to get you started:1. Know thyself. Give yourself time to really get in touch with yourself. What do you value most in your work? What skills do you really love doing? What natural talents and gifts do you have that you must use to serve others?2. Go on an exploration. Be curious. Ask lots of folks about their wor
Eternal Email
Eternal email can occur several different ways. The most common of these is checking your email every five minutes in eager anticipation of something new. Another way to waste your day with email is by relying on it for long messages or conversations that last longer than a few sentences.
To control your email instead of the other way around, set aside two or three scheduled times a day to check it. Also, never have a conversation over email that could ever be misinterpreted because of the rigidity of writing instead of speaking. Embrace your telephone for communication with your clients, prospects, and colleagues. In the age of informatio
I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.I confess, I do quote the 80-20 rule like it is divinely ordained. Called by whatever name, the 80-20 rule reminds us that the relationship between input and output is not balanced. The rule states that a small number of causes is responsible for a large percentage of the effect, in a ratio of about 80-20. For example, it could be said that 80 percent of your profits come from 20 percent of your customers or 80 percent of your budget comes from 20 percent of the items and so forth.The 80-20 rule is definitely biblical i
Eternal email can occur several different ways. The most common of these is checking your email every five minutes in eager anticipation of something new. Another way to waste your day with email is by relying on it for long messages or conversations that last longer than a few sentences.
To control your email instead of the other way around, set aside two or three scheduled times a day to check it. Also, never have a conversation over email that could ever be misinterpreted because of the rigidity of writing instead of speaking. Embrace your telephone for communication with your clients, prospects, and colleagues. In the age of informatio
Certainly by now you have seen those new ultra-long SUV type shopping carts, where the kids sit in the plastic car in front and pretend to steer down the isles? They are excellent for Store Managers as it keeps kids from pulling items off the shelves. This causes unnecessary spillage, product loss and time to clean up the mess. Makes a lot of sense and the kids seem happy, stay out of the way and do not get run over by fast moving shoppers like you and I. Zooom!One thing you may not have thought of is that retail merchandisers are now putting kids type products on the lower shelves. And companies selling things that kids like pay to be on those lower shelves instead of only at the normal eye level of kids sitting in shopping carts, which is closer to the eye level of adults. This means they are freeing up some of that high rent space and able to put more items lower, which they can charge for also, this is helping
To control your email instead of the other way around, set aside two or three scheduled times a day to check it. Also, never have a conversation over email that could ever be misinterpreted because of the rigidity of writing instead of speaking. Embrace your telephone for communication with your clients, prospects, and colleagues. In the age of informatio
In the field of cartography, there are few jobs that are as uniquely suited to a graduate's skills as the graduate surveyor. Surveyors are familiar figures in a variety of fields, mapping out residential and commercial lots for construction companies or determining the best land area for an urban planning firm. Graduate surveyors have a combination of skills that make their presence invaluable in the United Kingdom. Few people outside of cartography or engineering know how to make an accurate map, assess soil samples, or determine the structural issues of building on a certain type of land. Graduate surveyors in the United Kingdom can find work in a variety of fields.Graduate surveyors in the United Kingdom work quite a bit as consultants to military organizations and defense contractors. The military needs surveyors to oversee soldiers in the mapping of new terrain or providing consultations on the creation of new
Personal Phone Calls
How many people do you know at your office that take at least a dozen personal phone calls a day? I bet at least one or two people came to your mind almost immediately. Do you know why? Because taking personal phone calls is one of the most distracting and unprofessional things you can do in a corporate environment and is immensely irritating to co-workers. If you’re concerned with productivity, this should be one of your most irritating pet peeves.
If you don’t think that taking personal phone calls at work is such a bad thing, then you may be the very person at the office that everyone is complaining about.
In sales, if you’re having problems with personal phone calls,
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