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Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement.

t attention when we get a new customer or project – but the ripple effect doesn’t stop there. In order to att

To Raise Funds You Must Strategize
Just like all endeavors, you need a decent plan of action to make your fund raising work. What you need is a great strategy.Through the right combination of strategies you can easily address problems like operating expenses, identify specific projects and programs, and create backup plans like reserving extra

Imagine you’ve just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple…until finally it disappears.

Welcome to the world of selling!

Contrary to popular belief – it’s not just the big things you do that create interest. Sure we get attention when we get a new customer or project – but the ripple effect doesn’t stop there. In order to attr

Do Your Customers Buy On Price Alone?
Here are four simple things you can do to take price out of the equation!It’s frustrating when people appear to be focused on price alone. All they talk about is the price. “Your price is too high” or “I can buy cheaper elsewhere” are heard all too often. It’s annoying when they ring or walk in and all they a

k hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple…until finally it disappears.

Welcome to the world of selling!

Let Your Best Brand Ambassadors Speak!
As professional communicators, we are taught to control the message, limit the spokespeople to those trained and credible enough to deliver our carefully crafted corporate message.But blogs have changed this.While not for every company, blogs are an incredibly powerful communication tool when put in th

nes. Then each ripple creates another larger ripple…until finally it disappears.

Welcome to the world of selling!

Mind Maps For Business
• A system to remember your presentation so you don’t have to read your notes • A technique that helps you take a project, see the big picture, focus on the key areas and understand all the inter-connections • A means of making note taking from journals, books, e-articles, quicker, more logical, better org

elling!

Making More With Existing Clients
Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets — sources of additional revenue waiting to b

t attention when we get a new customer or project – but the ripple effect doesn’t stop there. In order to attract customers we need to be doing 3 activities on a consistent basis.

KNOW THE ROCK YOU ARE DROPPING

Guess what? You have to know who your perfect customer is. If you don’t – your company will attract a hodge-podge of customers, a few drips or none at all. Clarity is critical in developing a consistent stream of sales.

Which target audience bests suits your product?
Where are they located?
What motivates them t

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Want to know how to advance in your career? Learn the four simple and profound steps you need to take to make your new career a reality.

Have you ever seen a skyscraper being built? If so, you know that for the first several weeks or months, very little appears to be happening, at least above ground. That's because the initial work is focused on building a solid foundation. The higher the skyscraper is designed to be, the more solid the foundation needs to be to support all those stories.

• Observe the true character of the person while playing golf. They are more relaxed and open in this environment than at the office. • Ask open-ended questions. Remember your best approach in asking is: who, what, where, when, and how questions. It shows that you are interested in them.

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