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Digg it UP - Would They Vote For You?
One of the questions that you may ask your self when you start creating information products, or really any products, is what you should set the selling price at.There are really two schools of thought on this. This first says that selling a high ticket item is not much more difficult then selling a low priced item and so its better to set the price of your product to something at the high end of your costumer's budget.Of course you won't be able to sell the same number of copies of the product at the higher price as you would at the lower price
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Alway
Any responsible person, even with limited formal instruction or experience, can do a simple fire risk assessment. More complex buildings will need to be assessed by a person with full training and experience in fire risk assessment.Mainly companies and building owners will be affected by the new legislation but it could be anyone who has some control over premises. Fire certificates will no longer be valid.Under the new regulations it is the responsibility of employers to do a risk assessment of their places of work, which must contain provisions
Twenty years ago when I first entered the Vacuum Retail Business, I was told by a vacuum store owner that opening a vacuum store was easy. “All you have to do is rent a small store, throw up some vacuum bags on peg board, and you would be in business.” By the way, he is out of business. Did you ever think that a hardware store, Home Depot or Lowes, would be selling a $500 vacuum? Everyone understands that retail has changed and will continue to change. But as an industry, have we really changed all that much?
I try to visit stores when I am out of town and sometimes I quite frankly am stunned by the condition of some stores and embarrassed to be in the same business. I know that is not your store! I want to say that I have plenty of room for improvement. My stores are far from where I want them to be. When people ask what you do for a living do you proudly say “I own a vacuum store!” Or do you hedge a little and say “ I’m in retail.” Can I dream a little? Could owning a Sew and Vac ever be viewed by the public the same as owning a Hallmark Store or a nice Italian Restaurant if we all just changed a little? It could be like turning a your favorite Pizza Shop into an fine Italian restaurant. The veal parmesan is the same but the service and the ambiance make the customers willing to pay more.
Our customers are people who want better quality products, at a fair price and want to be treated special. Are we positioned to be there for them or do they want to get out as soon as they walk in the door? We need to change our look from a dirty repair shop to a clean, bright, warm Vacuum and/or Sewing Boutique. We need to change our attitude from “I’ll be right with you as soon as I can.” to “Hello! So nice of you to stop in today. Looks like your vacuum needs my help. Let me take a look at it for you”. We need to change from filling their needs on our schedule to making their visit to our store a learning experience in cleaning or sewing that they will tell their friends.
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Always
What drives a company's value? How does it translate into the price you should put on your business? Should you put a price on it at all?Cash is KingDifferent businesses have different things to offer a buyer. A buyer may be interested in specific industries, certain lifestyle requirements (e.g., no weekend hours), or like or dislike franchises. But all buyers have one thing in common: they want to know how much money they will make if they buy your business. Different buyers may have different return criteria or lifestyle needs,
I try to visit stores when I am out of town and sometimes I quite frankly am stunned by the condition of some stores and embarrassed to be in the same business. I know that is not your store! I want to say that I have plenty of room for improvement. My stores are far from where I want them to be. When people ask what you do for a living do you proudly say “I own a vacuum store!” Or do you hedge a little and say “ I’m in retail.” Can I dream a little? Could owning a Sew and Vac ever be viewed by the public the same as owning a Hallmark Store or a nice Italian Restaurant if we all just changed a little? It could be like turning a your favorite Pizza Shop into an fine Italian restaurant. The veal parmesan is the same but the service and the ambiance make the customers willing to pay more.
Our customers are people who want better quality products, at a fair price and want to be treated special. Are we positioned to be there for them or do they want to get out as soon as they walk in the door? We need to change our look from a dirty repair shop to a clean, bright, warm Vacuum and/or Sewing Boutique. We need to change our attitude from “I’ll be right with you as soon as I can.” to “Hello! So nice of you to stop in today. Looks like your vacuum needs my help. Let me take a look at it for you”. We need to change from filling their needs on our schedule to making their visit to our store a learning experience in cleaning or sewing that they will tell their friends.
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Alway
Mailing equipment generally refers to any machines that could be used to cut down on the time, effort, and cost of sending large amounts of commercial mail. This description includes all devices used to fold, weigh, label, or print on outgoing mail and envelopes.Buying equipment for your mailroom can be a great investment in the overall efficiency of your company, but it’s important to do the necessary calculations to determine whether buying expensive mailing machinery is a good course of action for your business.In general, mailroom equipment i
Our customers are people who want better quality products, at a fair price and want to be treated special. Are we positioned to be there for them or do they want to get out as soon as they walk in the door? We need to change our look from a dirty repair shop to a clean, bright, warm Vacuum and/or Sewing Boutique. We need to change our attitude from “I’ll be right with you as soon as I can.” to “Hello! So nice of you to stop in today. Looks like your vacuum needs my help. Let me take a look at it for you”. We need to change from filling their needs on our schedule to making their visit to our store a learning experience in cleaning or sewing that they will tell their friends.
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Alway
As gas prices continue to skyrocket, more and more people are beginning to look at their work at home options. Many people who have never considered the non-traditional workplace are taking it more seriously.Work at home used to be one of those phrases that often met with that look. You know, that disapproving look that your mother gave you when you said you wanted to take a break from school to “find yourself” or that the dent was in the car before you took it. Most people envisioned a career from home to be sitting on your couch stuffing envelopes or
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Alway
If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done.So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”Well of course it’s self promotional! That’s what good marketing is!When you are finished a project for a client, why not capture that moment in the
So, how do we change? First, we have to become students of retail. We need to study other retailers in other industries to see what they are doing. Our customers are going there. We need to fit in with other high end retailers so our customers feel good. Second, We need to invest in our business. New floor surfaces, new paint and well dressed and groomed associates. Third, we need to be Demo Ready. Our sales floor should be like a Broadway Stage. Everything in the proper place, current floor models in new condition, demo props ready and add-on sales items close by. And finally we need to Always Be Selling. We need to invest time and money so our employees make our customers want to come back time after time to spend more money with us. If we do not become more profitable, i.e. more sales, we won’t be able to attract good people to help us grow.
Does anyone want to change? Of course not. Is it easy? Heck no! If we start the process, it becomes easier every day. But you may ask “Is the vacuum and sewing business worth it?” Sure it is! Most retail has one revenue stream, we have at least four! Machine sales, service, parts and classes. Each one of them could and should stand on their own if we tracked them on their own.
Imagine if all the TV stations and newspapers in the country started doing stories about vacuum stores. Just like the politicians, all the stories would be “Negative” on how Vacuum stores operated. People would start looking at us as worse than used car salesmen! At the same time they praise the Big Boxes. They ignore the fact that the Big Box sales staff, if you can find someone, don’t know much and can’t fix anything, Their stories say “They are OPEN!”. This could happen if we don’t change because people are writing the stories themselves. Is your story positive or negative? We need to all help each other to change before the electorate (Our Customers) say “Vote the bums out!” to us, an industry that is killing itself slowly by resisting change.
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