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    Opening A Dollar Store - How Shoppers Shop
    After opening a dollar store you will soon find that your shoppers have a preferred way to do their shopping. They have specific directions that they take when they enter your store. They have specific ways that they examine the merchandise that you have on display. By knowing the ways that shoppers prefer to examine merchandise you can increase your sales.When opening a dollar store it is important to remember that shoppers prefer to look straight ahead when they shop. They may scan up and down slightly, but the products that are placed straight ahead are the most likely to sell. For that reason it is important that products be displayed in a striped pattern f
    product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That

    First Contact: The Source of Customer Loyalty
    With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless, author Jeffrey Gitomer contends the real solution is shifting the paradigm away from customer service to customer loyalty. This may be the first step, but the next step is to shift the focus away from loyal customers to loyal employees.By recognizing the significance that the “first contact” a customer has is with the employees. The foundation for a loyal relationship begins with the employee. In retail and many servic
    It was 4:30 in the afternoon at a Chamber of Commerce networking event. Health professionals, insurance agents, brick and mortar businesses, recruiters and guests gathered inside the House of Blues to take part in the hoopla. Announcements, Chamber news, door prize results and up-tempo music blared from the speakers.

    Two dozen display booths formed at the center while others hugged against the walls. I was busy ogling at the finger foods, salads and refreshments. You couldn't walk five feet without someone assaulting you with their business card in your face.

    Everybody was intent on selling you their product, package or program. They wanted you to notice them. Whether you wanted to or not. And maybe one person in one hundred seriously wanted to trade notes, share ideas or look into a profitable partnership.

    Which made the whole affair a big yawner...

    These are total strangers trying to convince you they have the secret tool that will make you more money and save you more time. They believe relationship selling is conducted by them giving you their 30-second commercial, and then something clicks and a bright light bulb appears above your head and you respond with, "You have exactly what I need for my business. I've been looking for your product forever. Why haven't we met before? Give me a call so we can do business."

    Which isn't so bad in itself...

    Because lurking in the shadows are the energy-zappers. They love to go phishing at these functions. They usually hold a low-salaried day job—which is not quite affording them a luxury lifestyle. So they work these events attempting to sell you on their promises.

    I got prospected with one deal that recruits others to promote a postcard mailing service. And then there was the embedded video e-mail that's the first to arrive in my area. (Give me a break.) And how about recruiters attempting to recruit you to become—you guessed it—their recruiter.

    Do you know what's even more hilarious? These flim-flam artists recruit one another into each other's program. They sign up underneath each other creating some sort of incestuous business village. And within a few months, they'll abandon that deal when they've finally found the Mother of All business opportunity.

    Their goal is to enlist you beneath them by pressuring you with, "Success is timing. You've got to get in now. Before it's too late."

    Does any of this sound familiar?

    What's unfortunate is that a lot of decent people get swooped into these deals. They get sucked into the latest opportunity vortex not knowing they could be harming themselves. There are certain warning signs that always appear.

    Let's look at some of these red flags:

    1) When there's a little too much excitement. Enthusiasm is a must for any opportunity, but when it gets overboard—be careful.

    Let's say the opportunity recruiter tells you this elaborate story of how the founders are saving the world with their product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That

    Strategic Clarity for Communication Management
    Over the past few weeks I’ve been developing plans for a communication project, a media relations campaign.That’s prompted me to reflect again on the communication management process by which we transform communication ideas into operational activities.For me, the communication management process has four phases: conception (strategy); development (tactics); operations (execution); and review (evaluation).Coming out of the conception or strategy phase, I think it’s essential to have strategic clarity, which means a clear, focused objective (or objectives) that serves our ends, the ends of our audience, and allows for effective development and oper
    iously wanted to trade notes, share ideas or look into a profitable partnership.

    Which made the whole affair a big yawner...

    These are total strangers trying to convince you they have the secret tool that will make you more money and save you more time. They believe relationship selling is conducted by them giving you their 30-second commercial, and then something clicks and a bright light bulb appears above your head and you respond with, "You have exactly what I need for my business. I've been looking for your product forever. Why haven't we met before? Give me a call so we can do business."

    Which isn't so bad in itself...

    Because lurking in the shadows are the energy-zappers. They love to go phishing at these functions. They usually hold a low-salaried day job—which is not quite affording them a luxury lifestyle. So they work these events attempting to sell you on their promises.

    I got prospected with one deal that recruits others to promote a postcard mailing service. And then there was the embedded video e-mail that's the first to arrive in my area. (Give me a break.) And how about recruiters attempting to recruit you to become—you guessed it—their recruiter.

    Do you know what's even more hilarious? These flim-flam artists recruit one another into each other's program. They sign up underneath each other creating some sort of incestuous business village. And within a few months, they'll abandon that deal when they've finally found the Mother of All business opportunity.

    Their goal is to enlist you beneath them by pressuring you with, "Success is timing. You've got to get in now. Before it's too late."

    Does any of this sound familiar?

    What's unfortunate is that a lot of decent people get swooped into these deals. They get sucked into the latest opportunity vortex not knowing they could be harming themselves. There are certain warning signs that always appear.

    Let's look at some of these red flags:

    1) When there's a little too much excitement. Enthusiasm is a must for any opportunity, but when it gets overboard—be careful.

    Let's say the opportunity recruiter tells you this elaborate story of how the founders are saving the world with their product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That

    PR to Promote Your Online Presence
    Most of us are aware of the many benefits to having an Internet presence. These days a website is an essential element of your public relations and marketing mix. Particularly for small businesses, it provides you with a distinct advantage over your competition and establishes you as a leader in your area of expertise.Some websites are designed as an on-line brochure for your business, yet others really drive the customer to make their buying decision. But what is the point of having a fancy brochure if no one is buying your product or service. A website can be a cost effective public relations tool for your business. It can help you attract prospective client
    tions. They usually hold a low-salaried day job—which is not quite affording them a luxury lifestyle. So they work these events attempting to sell you on their promises.

    I got prospected with one deal that recruits others to promote a postcard mailing service. And then there was the embedded video e-mail that's the first to arrive in my area. (Give me a break.) And how about recruiters attempting to recruit you to become—you guessed it—their recruiter.

    Do you know what's even more hilarious? These flim-flam artists recruit one another into each other's program. They sign up underneath each other creating some sort of incestuous business village. And within a few months, they'll abandon that deal when they've finally found the Mother of All business opportunity.

    Their goal is to enlist you beneath them by pressuring you with, "Success is timing. You've got to get in now. Before it's too late."

    Does any of this sound familiar?

    What's unfortunate is that a lot of decent people get swooped into these deals. They get sucked into the latest opportunity vortex not knowing they could be harming themselves. There are certain warning signs that always appear.

    Let's look at some of these red flags:

    1) When there's a little too much excitement. Enthusiasm is a must for any opportunity, but when it gets overboard—be careful.

    Let's say the opportunity recruiter tells you this elaborate story of how the founders are saving the world with their product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That

    How Do You Manage the 'Unmeasurable'?
    Have you ever noticed that some of the great stuff you want to show up in your business is not easily measured? It's easy to measure quantities, of money, production, sales calls, numbers of time the phone rings before it's answered... Because it's easier, businesses tend to default to measuring and managing only straightforwardly quantifiable things.Quantifiable stuff has to be measured in business, it's true. You'd be failing in your accountability to your bosses, your bankers and your shareholders if you didn't do it. And by and large most business leaders make a pretty good job of measuring the results these people wish to see.But these alone don't t
    ther of All business opportunity.

    Their goal is to enlist you beneath them by pressuring you with, "Success is timing. You've got to get in now. Before it's too late."

    Does any of this sound familiar?

    What's unfortunate is that a lot of decent people get swooped into these deals. They get sucked into the latest opportunity vortex not knowing they could be harming themselves. There are certain warning signs that always appear.

    Let's look at some of these red flags:

    1) When there's a little too much excitement. Enthusiasm is a must for any opportunity, but when it gets overboard—be careful.

    Let's say the opportunity recruiter tells you this elaborate story of how the founders are saving the world with their product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That

    To Be Early Is To Be On Time
    I’ve been in the classroom for the past 29 years. During that time, I’ve had the opportunity to travel a lot with my choirs and bands. To prepare students for these trips, I had them learn my “mantra” concerning time ( I don’t know where I got it from, but I’ve been using it professionally and personally for over thirty years).“To be early is to be on time, to be on time is to be in late, and to be late is to be in trouble”. For those of my students who followed the “late” timing, they quickly found that late night running solved their problems. I also “left: my fair share of chaperones at the hotel for not being ready to leav
    product. And how you can get in on the ground floor. And all the money you can make if you joined today. And how the founders are setting all sorts of income records in their industry. And all you have to do is get the Deluxe Executive Package to lock-in your position.

    Well, the opportunity may be solid, but you may not want to join under this recruiter. Locking you in doesn't automatically pay you lots of money. Hard work does.

    Invest the time to research the company, its funding, the products, the pay plan, the owners, and listen to a teleconference or attend a local meeting before making any decision. Please don't make a rash choice.

    2) Getting sucker punched. One of these slimy vermin requested, "Let's do lunch. That way I can find out what you do and tell others about you."

    In the meantime he wanted to run a direct mail campaign (to every local real estate agent in the county) and wanted me to critique his letter. He didn't have the money (they always say that) to pay for the critique. So I didn't cooperate.

    I conduct business on a value for value exchange. If I don't get my price, I don't do the deal. Never cheapen your services for anyone unless you are giving back for a good cause.

    By the way, we did do lunch. I made a few brief comments about his letter. But he never tried to thank me. I seldom saw him afterwards. Good riddance.

    3) The dizzy entrepreneur. You are held hostage by an opportunity presentation. She tells you how this supplement has cured her cancer, removed her wrinkles and made her into an Energizer Bunny in the bedroom. This is the Holy Grail of nutritional supplements. Then she hands you a sample.

    But of course she has different calling in life...

    And she can only do this business part-time. Besides she works the retail position at Sears for the medical benefits, volunteers for the Make-A-Wish Foundation, chauffeurs her kids, and her cuddly poodle always needs attention. But YOU can really take-off with this opportunity because of the unlimited income potential.

    Oy vey!

    Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.

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