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Digg it UP - How to Choose Your Specialty Gift Baskets for a Gift Basket Business, Gift Shop, or Sideline
Before the Show – Measurable ObjectivesBefore you reserve your space, and write the check be sure you know what you want to accomplish. Have specific objectives in mind, and measure the results! For example:• Number of people who came to booth • Number of leads • Sales within a specific period of time after the event • Investment per leadsThe Right Show and The Right LocationAs you compare trade show opportunities consider ask organizers about total attendance, attendee demographics and exhibitor turnover.And if it is the right show, be sure to carefully
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today’s economic climate.Traditionally, technology companies competed for this business by delivering more innovative, reliable products and services at lower prices. In the audio book, “Sound Advice on Customer Loyalty,” author Steve Wal
You can offer a wide range of gift baskets, focus on a unique specialty gift basket or do a combination of both. I recommend doing both.
For the newbie, start out with a focus on one type of gift basket, and then later add a strong line of gift baskets, after you get your foot in the door. This is often the best approach when you're new. You'll be tying up less money in inventory too.
Here are two possible specialty gift baskets to consider. The first is a gift basket for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while you have a beverage. People will assume you are delivering it to a patient.
Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they'll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets or
Aldous Huxley, I believe, said that the ultimate end of the intelligent person’s journey is a return to simplicity, from which less intelligent folks have never budged.He could have been speaking about success in selling.As a sales manager and consultant I’ve seen it time and again.I’ll train someone who doesn’t know any better than to follow my instructions to the letter. In short order, he succeeds.In fact, he excels, and like a runner in peak condition, he sprints past folks who have been doing what he’s doing a lot longer.Then, he falls into his first slump.His sales decline
For the newbie, start out with a focus on one type of gift basket, and then later add a strong line of gift baskets, after you get your foot in the door. This is often the best approach when you're new. You'll be tying up less money in inventory too.
Here are two possible specialty gift baskets to consider. The first is a gift basket for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while you have a beverage. People will assume you are delivering it to a patient.
Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they'll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets o
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavior change -- the kind that leads directly to achieving your managerial objectives?Can your PR persuade those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?Or does the money you spend on public relations pretty much buy personnel mentions in the newspaper and product plugs on radio talk shows?If you want t
Here are two possible specialty gift baskets to consider. The first is a gift basket for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while you have a beverage. People will assume you are delivering it to a patient.
Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they'll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets o
Public relations for the local bar is something that they must do in order to keep their bar in business. Too often bars will sell alcohol to people who will then get into their automobiles and drive and when they do they end up causing problems in the community, getting into accidents or perhaps even killing someone.Since people know that people who drink and drive are bad news they often look at the bars for the reasons that these horrific accidents occur. Because of that negative publicity and public relations it is very hard for the bars to maintain positive community goodwill. However, it is possible for
Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they'll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets o
Yesterday I had the distinct fun and exciting privilege of having a prescription filled. If you have not had this experience I highly recommend it, as it is right up there with watching paint dry and grass grow.While I was waiting I had a chance to observe this particular pharmacy's “Rock of Gibraltar, White Knight, Unsung Hero” in action.Nearly every business has one of these individuals in their organization. This person is usually where the action is hottest. Whenever there is a fire, they show up with the fire extinguisher, a quick fix and a word of encouragement. They then move on to the next one and
Nurses don't have time to shop. They love to get and give gifts. They can't get out of the hospital for breaks or at lunchtime because it's usually against hospital policy to leave the premises. I know. I used to be a nurse. They are prime candidates for your baskets. You can have gift baskets that are full of nurse specialty and other medical items, a nurse's relaxation gift basket and so on. They like the medical theme baskets because they can use the items or give some of the items in the gift basket to other nurses and other health professionals they work with or know.
Once you get a few nurses buying you'll find they are good repeat customers. Plus they have plenty of associates they can recommend you to. Make sure you supply them with business cards. Fliers get lost or thrown away. Business cards are easier to keep track of. Business cards are cheap or you can make your own. They don't have to be fancy but make them a little appealing. Your business is going to be judged by your baskets though, not the cards.
Another idea would be to approach brew pub and tavern owners. You could provid
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