Digg it UP - Business

Small Business Marketing - Should You Toot Your Own Horn?
Someone recently asked me, "How do you learn to feel comfortable tooting your own horn to promote your business?"Well, first let me tell you that I too used to suffer from this business-stifling problem (even though at the time I had a job - it STILL had a great big negative impact on me). You can read the article I wrote about it on my website.You see, I figured (like so many people do) if I did a grea

/b> If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe pe

Sense Of Urgency To Create Your Life - Tap Into The Real Power
"You must take action now that will move you towards your goals. Develop a sense of urgency in your life.- Les Brown"You have only one life and one opportunity to create what you truly want. You can create anything you desire, but it takes total commitment to make it happen. This quote by Les Brown brings to mind how important it is to focus and take action.Get clarity in what

One of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” groups like associations, it works like a charm—provided you give very good info.

If you deliver the talk properly, there’s always a group of people at the end of your talk who rush up to the podium to chat with you. Some will tell you how much they enjoyed the talk, some will be e-zine readers who’ve wanted to meet you for years, some will want free advice or to “pick your brain.” But, there’s one question you’ll almost always get and it comes in two parts. The first part’s the good part; “I’m interested in working with you.” The second one is the tricky part; “What do you charge?”

There’s ONE fundamental problem with answering the second part of that question. If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe peo

Restaurant Point Of Sale
In restaurant point of sale a product passes through certain distinct stages during its life. This cycle of stages is called Product Life Cycle or PLC. The PLC is normally presented as a sales curve spanning the products course from introduction to exit. Concept lies in the fact that each stage in the restaurant point of sale is characterized by a typical market behavior and consequently each stage lends itself to th

for years), or get booked for talks to “pre-formed” groups like associations, it works like a charm—provided you give very good info.

There’s ONE fundamental problem with answering the second part of that question. If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe pe

Outsourcing And (Reducing) Transaction Costs (End)
... Ronald Coase brought the transaction cost theory to the world...the (market) inefficiencies could be eliminated by organizing transactions within the same organization...So what you need to do is; optimize the communication and the interfaces between your company and the sourcing partner:First of all: minimize the control. Minimize the amount of control. This control is correlated with the nu

the podium to chat with you. Some will tell you how much they enjoyed the talk, some will be e-zine readers who’ve wanted to meet you for years, some will want free advice or to “pick your brain.” But, there’s one question you’ll almost always get and it comes in two parts. The first part’s the good part; “I’m interested in working with you.” The second one is the tricky part; “What do you charge?”

There’s ONE fundamental problem with answering the second part of that question. If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe pe

How The Right Online Ordering System Can Add An Additional 40% To Your Bottom Line
Ok, you got into business to make money right?You may have had other, more intangible reasons, ranging from philanthropical to personal but lets be brutally honest with ourselves for a second: on the most base level, the main goal of a business is to earn income for its owners.I think we need to run this like a 12 step meeting:My name is Marc Goldman and I am a business owner who is out to make m

get and it comes in two parts. The first part’s the good part; “I’m interested in working with you.” The second one is the tricky part; “What do you charge?”

There’s ONE fundamental problem with answering the second part of that question. If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe pe

Employers are Hiring Good Candidates, Not Good Employees
Let's examine the question “Do you want to select top candidates or top employees?” The answer would seem obvious but a surprising number of manager’s perform very poorly in this critical task.Peter Drucker, one of America’s leading management gurus has examined this and says, "Executives spend more time on managing people and people decisions than on anything else, and they should. No other decisions are so

/b> If you answer it right there on the spot, you’ll most always lose that client on the spot. Here’s why.

When making a purchasing decision, if they’re only focused on price, there isn’t any room for VALUE or RESULTS. And I believe people buy in three ways: by emotion, by results, and by value (what they’re paying for what they’re getting). If you don’t get the value part right, you might as well not even bother. They’ll always go into sticker shock.

The solution? Don’t give them your rates on the spot. Instead, invite them for a conversation to be held at a later date where you can fully describe the value they’ll be getting from working with you. I call mine the “get-acquainted session,” you may call yours a free consultation, whatever. The important thing is that’s where the magic happens. That’s where you can find out more about them, get to the root of their problems, describe solutions, and they can buy by value.

Now, by the way, this situation doesn’t just happen at the end of a speaking gig. If you’ve got a kick-butt elevator speech that makes them say, “Wow, that’s exactly what I need, I want to work with you,” then you’ll also get the question at networking events, at the c

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Every logo design has a winning formula. The tips and tricks behind make a successful logo design are revealed.

Call centers were once seen as an extremely cost-heavy and commitment-engaging endeavor for businesses. One company set out to change all that. Freedom TeleWork created a virtual call center with all the bellsand whistles of a traditional call center; including predictive and progressive dialing, chat, IVR, skills-based routing and click to call but they added a very key element to their solution, manpower. What makes FT so unique is having created the first international community of TeleWorkers.

Faulty information costs you money! Which of these popular business misconceptions do you believe?

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