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Digg it UP - Cheaper Doesn't Work in the Horse Business
Many ask the question: 'When should I start the attempt to close the sale?' The simple answer is that the close starts at the beginning of the sales interview. It is the logical result of a well-researched, planned and conducted interview.The inexperienced approach the close with fear, apprehension and uncertainty. This is the bit which they think will turn the prospect against then and sour
A lot of businesses love to give holiday gifts to their employees as a way of saying thank you. Some corporate holiday gifts include bonus checks, gift baskets with expensive items (such as quality champagne) or a selection of gift certificates from popular restaurants and other establishments. Giving corporate holiday gifts is a way of showing your employees that you appreciate all the hard work th
1. "How much do you charge for board?" or,
2. "How much do you charge for riding lessons?" or
3. "How much do you charge to train a horse?"
Your palms sweat and your head aches as you begin to recite your price list for the 18th time this week. You feel if your price isn’t as low as the competition’s, then you’ll lose the prospect forever right on this phone call.
These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same. Y
Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:DRIVING REVENUE!!Marketing = SIZZLE ------ Sales = CLOSINGThe misunderstanding that marketing and sales are the same causes a downward spiral of events.
3. "How much do you charge to train a horse?"
Your palms sweat and your head aches as you begin to recite your price list for the 18th time this week. You feel if your price isn’t as low as the competition’s, then you’ll lose the prospect forever right on this phone call.
These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same.
Farmers, as opposed to hunters, must be much more patient. Rather than waiting for a day or two to bring home the bacon (or venison), a farmer must wait an entire season to bring in the bread. However, where as the hunter must go back out and hope he didn’t shoot the last of the game available (or scare them all off), the farmer can replant every year and get a whole new harvest.In network
These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same.
Compassion is one of five principles of the Skilled Facilitator approach. (It's also one of the four core values of the approach.) I have already written about the other four principles: curiosity, commitment, accountability, and transparency.Compassion means temporarily suspending judgment so that you can appreciate others' perspectives or situations when they are different from your own. To
These prospects use an approach similar to finding the cheapest seat on an airline for their next Disney World visit. It’s a research mission based entirely on price. Seats on a jet are a commodity. They are all pretty much the same.
The first challenge coin rule to be observed is , what is a coin? A coin is a coin. It is not a coin that has been attached to a belt buckle, a keychain, a coffee mug, or a paperweight. These items are not unit coins. They are belt buckles, key chains, coffee mugs and paperweights. Challenge coins are kept on one’s person as coins. The only exception to this rule is a coin placed in a holder or clas
Choosing to be the lowest priced professional horseman is a choice that will guarantee you many new customers and a long list of former customers. When price is the main decision factor, you’ll find that your clients come and go on a rapid basis. What does that mean for you? It means you’re miserable because: you’re always overworked trying to save on labor, you’re stressed about not having enough money to maintain the business and you are emotionally drained putting up with client demands for first cl
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