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  • Digg it UP - 12 Life Saving Tips for Small Bookstores Swimming In a Sea of Mega Bookstores

    Giving Customer Incentives Is Sure Way To Grow Rich
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    e the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and
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    Now-a-days you will literally find everything classified as “big,” “mega” or “super!” Among these big businesses, we find super car dealerships, big department stores, large computer stores and mega bookstores.

    Big businesses seem to be getting bigger! There are more mergers, acquisitions and buyouts than ever. Why? Financial gain. Who wants to buy a business, invention or service that’s failing, unless there is something financially lucrative for the buyer? Oftentimes, we find that it’s tough for small businesses to compete and survive in a neighborhood of giant moguls. For instance, let’s examine the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and r

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    artment stores, large computer stores and mega bookstores.

    Big businesses seem to be getting bigger! There are more mergers, acquisitions and buyouts than ever. Why? Financial gain. Who wants to buy a business, invention or service that’s failing, unless there is something financially lucrative for the buyer? Oftentimes, we find that it’s tough for small businesses to compete and survive in a neighborhood of giant moguls. For instance, let’s examine the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and

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    ts than ever. Why? Financial gain. Who wants to buy a business, invention or service that’s failing, unless there is something financially lucrative for the buyer? Oftentimes, we find that it’s tough for small businesses to compete and survive in a neighborhood of giant moguls. For instance, let’s examine the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and
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    the buyer? Oftentimes, we find that it’s tough for small businesses to compete and survive in a neighborhood of giant moguls. For instance, let’s examine the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and
    Advertising Copy: What's Really Important?
    You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them?While it might sound frig
    e the plight of small neighborhood bookstores. Many consumers admit that while mega bookstores carry a wide variety of books, newspapers, magazines and reference guides, they can create confusion by offering too many choices.

    Small bookstores should not cave into the intimidation factor oozing out of the veins of popular, mega online or storefront bookstores! Try using some of the following life savers to help keep your quaint bookstore from drowning in the ocean of super bookstores:

    1. Host book releases and book signings.

    2. Give a discount on purchases in your store.

    3. Offer a free gift with a purchase.

    4. Sponsor a writing contest (prizes could be a gift certificate to your store, a small cash prize or a gift certifica

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