Digg it UP - Business

Marketing Value of Branding, Identity, and Trust
Who will your potential customers call when they want what you sell? Are you the only one they can call, or do you have competition? Do they go to your website, or someone else's? What can you do to encourage these potential customers to choose you instead of your competition?All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with t

, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and

Meeting Room Designs
Theater StyleTheater-style seating consists of several rows of chairs facing the front of the room. This arrangement works best for formal presentations, where participants are focused on the presenter. Because there are no tables, this arrangement isn't conducive to taking notes or working on a laptop. Because participants can't easily take notes in a theater-style arrangement, you should make the presentation available to attendees in written or electronic format.This style is one of the best for large groups, but it should also b

Some say, diversify - Make sure you have every possible service and product available - Give yourself every opportunity to make a sale - Make your shop a 'One Stop Shop!'

I don't call this diversifying, I call it de'worse'ifying!!

The truth is, when you try and be everything to everyone, you spread yourself so thin, that you end up being, nothing to no-one.

Proceed with caution - One stop shops are for the big boys. The big players, with huge budgets to spend on marketing. In small business, the trick is to do exactly the opposite to one stop shops. And that is to specialize and become exceptionally good at this area.

Specializing means better focus on one area. It allows you to research deeper and become an expert in that area. Experts are usually paid much more. An example is an Electrician turned Home Theater Specialist. By doing this the Electrician increased his rates by 40% overnight!

Specialists are, on average, more profitable and attract customers faster. But how do you decide what to specialize in, and, if you will survive?

Well, start by:

Defining which is your most profitable service or product you presently offer.
Define who your ideal customer is for that service or product.

Do some research. Find out how many of those ideal customers are reachable, willing, and able to invest in your services and/ or products. Then write down a detailed description of them:

where are they located?
what age group are they?
what do they read?
where do they socialize?
how often would they have the problem you are solving?
how quickly will they pay?
and more.

Make sure you know your ideal customer like the back of your hand. The more you know about them, the easier it will be to market to them.

And then research your competition. Make 2 lists:

Direct Competition - they are also specialists offering exactly the service or product you do.
Indirect Competition - they offer a similar service.

Your likelihood to thrive will depend on a quick calculation. Divide the amount of ideal customers you believe you can reach by the amount of competitors (including yourself). The answer to this will be your potential share of the market.

For example: Number of customers I believe will require my service = 300. Competitors = 3. Therefore my potential market is 300 divided by 3 = 100. It will probably be more, because I know how to market more effectively, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and h

Commit to Excellence!
The potential for success lies within you. Granted you must be brave, committed and flexible; you also must remain clearly focused on your goal. Whether that goal is to build a small customer base or you intend to capture a large market share, your commitment to excellence in relation to your customers and your product or service can be the key ingredient to your success.Remaining compassionate while staying on track can be a bit of a trick. While at times a valued customer may have special needs and you might want to go that extra mile for

ea.

Specialists are, on average, more profitable and attract customers faster. But how do you decide what to specialize in, and, if you will survive?

Well, start by:

Defining which is your most profitable service or product you presently offer.
Define who your ideal customer is for that service or product.

Do some research. Find out how many of those ideal customers are reachable, willing, and able to invest in your services and/ or products. Then write down a detailed description of them:

where are they located?
what age group are they?
what do they read?
where do they socialize?
how often would they have the problem you are solving?
how quickly will they pay?
and more.

Make sure you know your ideal customer like the back of your hand. The more you know about them, the easier it will be to market to them.

And then research your competition. Make 2 lists:

Direct Competition - they are also specialists offering exactly the service or product you do.
Indirect Competition - they offer a similar service.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and

Tele-selling Training Materials
When teleselling training material to corporations or midsize businesses it is very important to make sure you are talking to the decision maker. Generally in a large corporation there will be someone who is head of training and they will have things that they need. Since training is the key to the survival of any large company you will have the exact audience you need to pitch your products.One of the best ways to do telephone sales for training materials is while you have the customer or potential client on the line have them go to the we

some research. Find out how many of those ideal customers are reachable, willing, and able to invest in your services and/ or products. Then write down a detailed description of them:

where are they located?
what age group are they?
what do they read?
where do they socialize?
how often would they have the problem you are solving?
how quickly will they pay?
and more.

Make sure you know your ideal customer like the back of your hand. The more you know about them, the easier it will be to market to them.

And then research your competition. Make 2 lists:

Direct Competition - they are also specialists offering exactly the service or product you do.
Indirect Competition - they offer a similar service.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and

Touchless Technology Helps Keep Your Restrooms Clean and Healthy
Are you tired of cleaning grimy fingerprints off restroom faucets and soap dispensers? Indeed. One of the major sources of customer complaints is restroom cleanliness. The reasons for this go beyond the abilities of your cleaning staff. The more traffic a building gets the harder it is to keep high cleaning standards, especially if you are cleaning the building only once or twice a week. Restrooms can have problems with odors, general appearance, empty dispensers, leaky soap dispensers and wads of paper towels stacked up on the floor. Besides no

Direct Competition - they are also specialists offering exactly the service or product you do.
Indirect Competition - they offer a similar service.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and

Several Freelancing And Self-employment Opportunities That Are Wide Open
One of the questions I have been asked a lot is what real money making opportunities exist online for someone willing to work hard for honest pay? So, I’ve spent the past few days talking with some peers who all earn honest livings from their homes to compile this list of opportunities that we all agree are relatively easy to launch and also have high potentials in the current market.Keep in mind that when I say easy to launch I don’t mean any monkey can do it. Each of these requires some minimal skill sets, a willingness to hustle and like a

, but we'll use 100 for this calculation.

Now calculate your potential yearly profit by multiplying your potential share of the market x your average profit per transaction x your average transactions per year.

For example: Potential share of market = 100 x $120 (average profit per transaction) x 12 (average transactions per year) = $144,000 (potential profit per year.)

Can you thrive on this yearly profit? If not try another service or product that may have a higher potential share of the market, transaction profit or transactions per year or a combination of all.

The trick is to focus, maximise profits and have the same awesome customers coming back, again and again. The net result will be greater profits for less work.

Here's what happens:

You gain expert status and become more attractive to prospective customers.
You confidence grows, you have much more clarity.
Your profits grow with much less effort.
It is easy for people to refer you to others and the one stop shop will refer customers to you.
Your job becomes easier, as systems and procedures are streamlined for that service or product.
Marketing becomes laser focused and the same material can be used over and over again.
Hiring staff becomes easier.
Bigger supplier discounts can be negotiated because of bulk buying.
and more.

Do you see that by narrowing your focus you could easily triple your income?

Granted some industries are harder than others to do this in, but I have never seen an industry where this is not possible. It's often just a business owners belief, that they need to be doing and selling everything they possibly can, if they want to survive.

If that's your belief then hopefully I've convinced you to 'Change It Today!'

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Do you know what the right way to have approached this situation would have been?

Hiring a writer doesn't have to be difficult. Here are answers to some of the most frequently asked questions about outsourcing.

Writing a press release really isn't that difficult, once you know the basics. Learn the basic format and what it takes to grab the editor's attention and make him want to print your story.

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