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Digg it UP - Business Turnaround, Profitability and Motivation: How do you Breathe Life into a Dying Company?
We live in an information rich age. Businesses everywhere are looking for content all of the time content for e-zines, articles, blogs, websites and teleconferences. Teleconferences are telephone conferences where customers dial into a bridge line and listen to a half hou
Improving the cash flows
Gr
Maybe you heard that horses sweat, men perspire and women glow. But in the boardroom everyone who presents sweats some more than others. If you are in management or want to be, you will need to present in the boardroom. This is the worst place to present. First understand why it is tha
However Alan felt that with a little care and attention, the business could have real potential if he could only resuscitate it before it expired:
Encouraging the people
He introduced himself to the staff, told them his plans and asked them for help. He ensured that even the guy who drove the truck understood his message.
Alan knew that if the staff were not convinced, the business would die but if they decided to be part of his success, the business could grow once again.
Getting marketing and sales going
Alan put together a business plan and a marketing plan - and stuck to it. Then he made a big thing of investing in marketing: attending trade shows, renewing the web advertising and pitching the current products for new business.
The sales people were sent out to find profitable business and their incomes were linked to their success levels. Alan also supported them by meeting with key customers in person to present his plans and to ask for referrals to new customers.
Improving the cash flows
Gra
There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Lets focus on the latter, because if you are trying to create a message that appeals to anyone that may be in
Encouraging the people
He introduced himself to the staff, told them his plans and asked them for help. He ensured that even the guy who drove the truck understood his message.
Alan knew that if the staff were not convinced, the business would die but if they decided to be part of his success, the business could grow once again.
Getting marketing and sales going
Alan put together a business plan and a marketing plan - and stuck to it. Then he made a big thing of investing in marketing: attending trade shows, renewing the web advertising and pitching the current products for new business.
The sales people were sent out to find profitable business and their incomes were linked to their success levels. Alan also supported them by meeting with key customers in person to present his plans and to ask for referrals to new customers.
Improving the cash flows
Gr
Welcome to the second in a three-part series on Leadership, which we define as "holding the Vision, causing Partnership, and holding people to Account".Last t
Alan knew that if the staff were not convinced, the business would die but if they decided to be part of his success, the business could grow once again.
Getting marketing and sales going
Alan put together a business plan and a marketing plan - and stuck to it. Then he made a big thing of investing in marketing: attending trade shows, renewing the web advertising and pitching the current products for new business.
The sales people were sent out to find profitable business and their incomes were linked to their success levels. Alan also supported them by meeting with key customers in person to present his plans and to ask for referrals to new customers.
Improving the cash flows
Gr
Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 days to pay you.This creates a significant challenge for owners of small and midsize
The sales people were sent out to find profitable business and their incomes were linked to their success levels. Alan also supported them by meeting with key customers in person to present his plans and to ask for referrals to new customers.
Improving the cash flows
Gr
I'm sure this is the interesting question you had pondered often. Even your creative agency returned with a fantastic concept, you would still be wondering if you should accept that $3900 or $59,900 quotation.What, exactly, are you paying for? Many think that they are only paying
Improving the cash flows
Gradually, Alan reviewed all the revenues and costs in the business and got to understand which parts were making money - and which were not. He found an easy way to improve his cashflow was to sell off the surplus plant and machinery.
With the buyer, Alan worked to re-negotiate the supply contracts at better rates - particularly looking for volume and loyalty discounts - and selling back surplus stocks.
Telling the good news
Although it will be 18 months before the accounts show how the company health has improved, Alan already sees improvements in revenue and profits.
As each new order comes in, he is telling the staff about it: as each order is delivered, he is encouraging the sales people to follow up and to ask for more sales.
He is keen to tell everyone the good news that his inherited company is alive once more.
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