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Digg it UP - Goals and Traffic Lights
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. You curse, rant and rave silently at her indecisive nature. Yet ironically, the fault is all yours.Don’t agree? Hold your horses and you’ll learn a simple, fundamental psychological factor you’ve been missing in your marketing strategy, and how you can rectify it in a flash.Why The Trees In Our Front Yard Are Still Looking For a Barber Let me tell you a story about our front garden. Any time now, I’m expecting Tarzan and a couple of chimps to swing
My Aunt Cecile, rest her soul, shared a secret with me before heading off to the happy hunting ground.“Gary, if anyone asks you an embarrassing question, or simply one you don’t care to answer, just pretend that you didn’t hear it. Usually, they won’t ask it twice.”Being the teenager I was, inexperienced in the ways of grown-up communications, I thought there was something wrong with this morsel of wisdom.I had been taught it is impolite not to listen to others, and it is outright rude to ignore them. So, where did her advice leave me?Wondering when I would use it, for one thing.But as the years passed, I become more assertive and I encountered at least my share of unfriendly, if not altogether impertinent questions, so I put my Aunt’s prescription
Don’t get me wrong. Far too few business owners, especially we solo-preneurs, take the time and effort to plan their day much less their month or year. (You’ve read a hundred-and-one articles on the importance of documenting your goals and objectives. That’s not what this article is about. However, if you didn’t create a formal, written plan of your primary objectives for the year you’ve just cheated yourself and your business.) So, while planning is a critical step to success, what separates those who get by from those who REALLY make it is executing the pla
There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. They represent the lion's share of today's economy and the American workforce. These people are approaching retirement so the rhetorical question is "how do we market to them?" They have a lot of disposable income, and they aren't afraid to spend their money. Unlike their parents, many of which were depression era babies, they grew up in an era marked by change, turmoil, and even good times. Think Woodstock, tie dies, and widespread marijuana usage. Slavery thankfully came to an end during their pre-prime years. These people aren't going to be shocked by much that comes down the pike--they've pretty much seen it all and participated in much of it too. So how do we marketing
Don’t get me wrong. Far too few business owners, especially we solo-preneurs, take the time and effort to plan their day much less their month or year. (You’ve read a hundred-and-one articles on the importance of documenting your goals and objectives. That’s not what this article is about. However, if you didn’t create a formal, written plan of your primary objectives for the year you’ve just cheated yourself and your business.) So, while planning is a critical step to success, what separates those who get by from those who REALLY make it is executing the pl
“TRY BEFORE YOU BUY”One of the key reasons why people leave is that they are not suited to a particular role or company and are looking for a more suitable position.ALL of the following are win-win scenarios where both the candidate and a business get to test out whether they are the right fit for each other or not.1. Temp to permTake staff on a temporary contract with a view to it becoming permanent (say after 3 months) if you both find you are suited to each other2. Probation periodEnsure every permanent recruit joins you on a 3-month probationary period so that you can release them if they fail to meet standards or don’t fit in (they’ll probably be wanting to leave anyway)3. See people in your business before you offer the role<
Don’t get me wrong. Far too few business owners, especially we solo-preneurs, take the time and effort to plan their day much less their month or year. (You’ve read a hundred-and-one articles on the importance of documenting your goals and objectives. That’s not what this article is about. However, if you didn’t create a formal, written plan of your primary objectives for the year you’ve just cheated yourself and your business.) So, while planning is a critical step to success, what separates those who get by from those who REALLY make it is executing the pl
Job promotions are not something that happens all of a sudden. Getting promoted is not only about your growth but it is equally proportional to the benefits an organization expects you to deliver for them. In short to expect a promotion one has to prove his abilities and capability as an individual or in other words be an efficient employee.In order to achieve the status of an efficient employee one must keep the following things in mind:· Ensure that you do your job well within the time and at desired quality levels. Meeting deadlines is one factor that determines you are capable and shows your competence for the role.· Master your job: make sure you know the current job you are on as well as the back of your hand. Be an expert.· Try and keep yourself awa
First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.So how do you do this?First you need a catchy headline/subject line!Take yourself out of the “selling” mode, you need to think like you are a consumer who is looking for an item. Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!Say you sell cosmetics, wha
So, for those of you who are astute enough to document your key objectives – your plan - do you really know how you’re doing; specifically? Take your plan out and let’s review your progress. Even if you’ve not seen it for a while, dig it out from the bottom of that pile, reach way back in that file cabinet… That reminds me; do you know what a SPOTS plan is? Strategic Plan On the Top Shelf – which is where most plans end up, rarely seeing the light of day the rest of the year, unfortunately. So even if you have a SPOTS plan, take it down from the Top Shelf, blow the dust off of it and take a look. It’s time for a review, especially as year begins to wind down.
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