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Digg it UP - From the Desk of a Business Coach: Growing a Small Business - Grow to Thrive
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.The dominant view of loyalty in financial services equates loyalty with simple continuity of service. “If they keep on dealing with you, that means they’re loyal.” This
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department
First, understand that growing revenues is a necessary but not sufficient aspect of growing a small business. Thinking of growth exclusively in terms of revenue is like dumping fertilizer on a garden without watering or weeding it. Inevita
So you're really creative and looking to break through the clutter and get into advertising. Except everyone else is really creative too. So how do you get a job again?While competition is fierce, so is the demand for great talent. And therin lies the paradox. How can there be supply and demand at the same time?Think of it like restaurants. Everyone wants to eat really great food. Therefore, there are many many restaurants. But onl
First, understand that growing revenues is a necessary but not sufficient aspect of growing a small business. Thinking of growth exclusively in terms of revenue is like dumping fertilizer on a garden without watering or weeding it. Inevit
Businesses faced with the disposal of large industrial equipment have a difficult task in front of them. Although there are several solutions, some are clearly better than others. One choice is to sell the equipment at an online auction such as eBay. In this situation, the shipping arrangements and preparations are the responsibility of the seller. Sellers are often forced to accept less than the robot is worth. After a long wait to complete the
Small businesses need a coach to help with getting away from fire fighting endless problems within the business and instead to concentrate on the important issues like systematizing the business so it can work without the business owner.This situation would place great value onto the business as it could be sold. The new owners of the business would value proven processes and operations that can be easily replicated and implemented. A bus
It’s one of the biggest frustrations in business. One month you’re busier than you’ve ever been, and the next month you’re wondering if you’ll make payroll. Why is it that so many businesses ride the “feast or famine” rollercoaster?There are two main reasons why your sales might fluctuate in this way. One is externally imposed, and the other is internally imposed, but both can be managed successfully with a little planning.Exter
Second, growth is iterative. The process is repeated over and over again. In this sense there is no first or last step. Still, you can posit a starting point for growing your small business, a platform from which you begin and to which you return to measure your pr
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