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Digg it UP - Small Business Marketing Solution - Create a Colorful Wrapper for Your Package
With apologies to Sesame Street, how do we spot a leader in our midst? What ingredients make for a certain individual to have the style and substance to be a leader of people?Spotting a phoney leader is not too difficult. Phoney leaders intimidate or manipulate people, leading forcefully but without real confidence in themselves or a belief in a cause. They are actors on a stage, following a script and protecting their image.They stopped learning many years ago, believing they "know it all". They fail to inspire people through the mastery o
What is FHAFHA or Federal Housing Administration is a branch of HUD or Housing and Urban Development that works through local mortgage lending agencies to give Federal mortgage and loan insurance for those who wish to own a home or do home improvement projects.It is a government-own corporation that was established under the National Housing Act of 1934 to promote better housing standards and conditions.FHA aids first-time buyers and those who would probably not be able to pay the required down payment for conventional loans through
OK, well why even bother to wrap a present in colorful wrapping paper, then? Why not just use plain brown wrapping paper, instead? Much simpler, right?
You know we use it because the colorful wrapping paper is pleasing to the eye…and the theme-oriented wrapping paper adds to the occasion itself. Colorful balloon patterns on birthday wrapping paper reinforces the occasion for both the gift giver and the birthday girl or boy. It boosts the joy.
Yet package is possibly the most neglected marketing element in a mature small business.
It’s time to boost the joy for your clients, just a little. It’s time to make their lives a less gray place.
Here’s what usually happens to a small business:
The business opens. If it’s a retail store, the owner pours tons of hours into cleaning and painting and sparkling up her shiny new diamond of a shop. And there’s so much packaging. New signs, new brochures and point-of-sale displays and ads in the yellow pages and fliers and business cards and racks and shelving and once she’s perched at the precipice of exhaustion the store opens. The customers trickle and then flow and some days pour in and somehow she survives those first months.
And the musts come. She must pay the payroll tax, she must make payroll, and she must pay the utilities and she must pay the suppliers. And yes, there are others to help her with the marketing—a little. The vendors are there to suggest ways to help their line of products move. And soon she has a relationship with the local print shop; and or course her yellow pages rep(s) are there to make sure her ad gets placed
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.Do you believe that simply placing an ad in the newspaper or a commercial on the radio will drive customers to purchase your product or service? Or does your business h
Yet package is possibly the most neglected marketing element in a mature small business.
It’s time to boost the joy for your clients, just a little. It’s time to make their lives a less gray place.
Here’s what usually happens to a small business:
The business opens. If it’s a retail store, the owner pours tons of hours into cleaning and painting and sparkling up her shiny new diamond of a shop. And there’s so much packaging. New signs, new brochures and point-of-sale displays and ads in the yellow pages and fliers and business cards and racks and shelving and once she’s perched at the precipice of exhaustion the store opens. The customers trickle and then flow and some days pour in and somehow she survives those first months.
And the musts come. She must pay the payroll tax, she must make payroll, and she must pay the utilities and she must pay the suppliers. And yes, there are others to help her with the marketing—a little. The vendors are there to suggest ways to help their line of products move. And soon she has a relationship with the local print shop; and or course her yellow pages rep(s) are there to make sure her ad gets placed
If you've followed good job interview tips about what to do to prepare for the interview, you're already off to a good start. Here are some last minute suggestions for things to consider when you're actually at the interview.These are the little things that can make the difference between you and the next best person.Show Up On TimeThis is my number one interview tip and should really go without saying. As a Hiring Manager, my biggest hot button is candidates that arrive late and I've experienced this many times ove
Here’s what usually happens to a small business:
The business opens. If it’s a retail store, the owner pours tons of hours into cleaning and painting and sparkling up her shiny new diamond of a shop. And there’s so much packaging. New signs, new brochures and point-of-sale displays and ads in the yellow pages and fliers and business cards and racks and shelving and once she’s perched at the precipice of exhaustion the store opens. The customers trickle and then flow and some days pour in and somehow she survives those first months.
And the musts come. She must pay the payroll tax, she must make payroll, and she must pay the utilities and she must pay the suppliers. And yes, there are others to help her with the marketing—a little. The vendors are there to suggest ways to help their line of products move. And soon she has a relationship with the local print shop; and or course her yellow pages rep(s) are there to make sure her ad gets placed
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are intellectual property. Your concepts, your ideas, your sketches, drafts, charts and tables are YOUR intellectual properties whic
And the musts come. She must pay the payroll tax, she must make payroll, and she must pay the utilities and she must pay the suppliers. And yes, there are others to help her with the marketing—a little. The vendors are there to suggest ways to help their line of products move. And soon she has a relationship with the local print shop; and or course her yellow pages rep(s) are there to make sure her ad gets placed
Life is short on this planet for all of us. Even if you live to be a hundred years old, it quickly passes by. I recently turned 40 and 2006 seemed to have passed much more quickly than years past. It is as if time moves faster as we get older.Why am I telling you all this? If you have been caught up like 85% of the people who don't like their job, it is time for a change! I guess it is more significant to me now that I am over 40 as I seem to be getting a lot of calls in my business from people my age that are ready to change the direction of thei
And business picks up and she scurries through days that become a blur and she becomes ever busier. But not busy enough to justify hiring anybody to help with the marketing. And she finds herself so buried that it becomes harder just to complete all the daily tasks. But the customers keep coming in, so she must be doing something right.
Fast forward a few years.
She finds herself in a rut. Customers still drop in, but the store somehow seems a little flat. She’s kept on top of the cleaning and even repainted. True, her shop doesn’t look sparkly new, but it is not dingy or run down. The signage is still adequate, and people can find what they want in her small business. Her regulars swing in; her vendors come in to stock the shelves and to post their specials each month.
But the magic is missing. And then she realizes why—the soul of her store is flat. Not gone; she hasn’t lost her passion for running her small business. It’s just a bit deflated; lagging a bit.
This is where it’s time to step in with some “sweet somethings” for the customer. These can put the fizz—the sparkle—back in your small business. Remember the “Snapple Lady” ads when they were cool ten years ago? You really felt like inside that glass bottle was a drink really “made from the best stuff on earth”. Sure it was merely another glass bottle on the shelf in the C-store, but its whispered sweet
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