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Loyalty Cards Systems - Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their

you can use--when needed--is yet one more critical component of marketing success. Choosing your mentor isn’t merely looking for those people that are successful you can leach fro

5 Secrets to Managing Your Sales Manager Productively
Many people believe that the main reason for representatives leaving their organisation is that of money in that they leave for a bigger salary. In fact, the biggest reason why people leave organisations is that the role they are doing is no longer offering any challenge or excitement

This article is aimed at your small business marketers who don’t own your own companies.

Yet.

You probably won’t be with the same company forever. Few people are. As a new year begins, let’s discuss some ways to improve yourself as a professional.

In the past we’ve discussed Crucial Customers and Achievers. Time and again we refer to these two vital “People” elements. But there is a third and often overlooked group you must build into your people mix if you are to grow as a successful marketer: Mentors.

Mentors are those people who can help you achieve the critical difference between the marketer you hope to become and the marketer you now are. Building a solid network of three or four mentors you can use--when needed--is yet one more critical component of marketing success. Choosing your mentor isn’t merely looking for those people that are successful you can leach from

How to Sharpen Your Sales Message with Do-it-Yourself Focus Groups - Small Business Power Tools
You’ve probably heard of focus groups. It’s a tool that the big guys use to quickly test a new product or service or to get fast feedback from potential customers. Focus groups do not provide real, actionable information but are great for what I call “clue hunting.” For example, I onc

ew year begins, let’s discuss some ways to improve yourself as a professional.

Things to Remember in Book Printing
The books have crowded the shelves of so many people these days. And that’s a good indication that even though there’s the internet at hand, still there are people who are interested in reading in print. If you’re a book lover, there are so many options of books for you to choose from.

vital “People” elements. But there is a third and often overlooked group you must build into your people mix if you are to grow as a successful marketer: Mentors.

Mastering the Difference Between Leadership and Management
It is a common belief that management and leadership are the same role. While it is common that a manager also plays the part of the leader, these two roles are truly separate in function and in the way they add to the success of an orginization. By understanding the difference between

those people who can help you achieve the critical difference between the marketer you hope to become and the marketer you now are. Building a solid network of three or four mentors you can use--when needed--is yet one more critical component of marketing success. Choosing your mentor isn’t merely looking for those people that are successful you can leach fro

Marketing: Respect Your Prospects And Make More Money
It costs eight times as much to acquire a new customer as it does to keep an existing one. So if your business is constantly churning through an ever-changing sea of new customers, you're wasting money.But when you make respect for your prospect a goal from the beginning, it's m

you can use--when needed--is yet one more critical component of marketing success. Choosing your mentor isn’t merely looking for those people that are successful you can leach from. It has to be a two-way street. You’ll often have something to give back to your mentors, as well. Just make sure you don’t siphon away too much of their time. Sometimes even five valuable minutes of insight from an experienced mentor can save--or earn--your company thousands of dollars.

Not all your mentors need to come from the same industry, or even the same demographics in terms of age, gender, years in business, etc. Usually they are older, but not always. For example, finding one smart young lawyer who can mentor you in some common-sense areas of business ethics is very valuable.

Remember when you changed your first diaper? Back then somebody took the time to help you with one of the most elemental

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As it does with every main life aspect, feng shui also provides tips and guidelines to help you improving your career. If your career is not moving on in the way you wish, that is due to a lack of ba...

Recently, I started to become fascinated with the 80-year plus master vacuum salesperson David Oreck.

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