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12 Tips for Effective Leadership
Having and maintaining effective leadership over people in the workplace, whether they are your employees or just individuals you supervise, is the key to keeping employees producing at their best. Below are 12 quick tips to help you produce and maintain effective leadershi

PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that’s where public relations results can wind up.You know, bad results like key target a

There are many gurus of marketing these days and we find them everywhere and yet much of marketing is regionally based and market sector or industry sub-sector based and you need to consider this also. Someone who is a marketing genius in one area is not necessary a smart missile for another industry. Why is this? Well simple really.

You see the buyer’s preferences and buying decisions, needs, desires and expectations are different. When marketing a small service company things are very different than marketing a simple retail store; sure one could say the objectives in advertising, public relations and marketing campaigns are fundamentally the same; that is to say get the customer to do something, think something or make a decision. Preferably to buy something from your company, right?

Well Bonsai and Blitz Marketing Strategies are quite a bit different and when custom tailored to a service company they can really shake the core of your competition and boost your sales and customer base. Bonsai and Blitz Marketing is about knowledge ba

The Summer: Great Career Enhancers
People think of summer as a time to leave work early, take vacations, visit the beach and read a good book. Summer is good for all those things. But it is also the perfect time of the year for evaluating your professional life and addressing areas in need of personal devel

o is a marketing genius in one area is not necessary a smart missile for another industry. Why is this? Well simple really.

Attitude Insurance
Everyone knows the importance of having a positive attitude, especially in the health insurance industry. Even negative people say that they have a positive attitude.All agents have seen it one time or another. They are at a meeting, and in the hallway during one of t

ns are different. When marketing a small service company things are very different than marketing a simple retail store; sure one could say the objectives in advertising, public relations and marketing campaigns are fundamentally the same; that is to say get the customer to do something, think something or make a decision. Preferably to buy something from your company, right?

Book of Lists Marketing for Pressure Washing Companies
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure wash

re fundamentally the same; that is to say get the customer to do something, think something or make a decision. Preferably to buy something from your company, right?

Marketing Isnt Being Nosy - Why You Should Know Your Customers Better Than Anyone
Who do you know?Hopefully, your customers...I read "Obvious Adams" again the other night because its a quick read and a great refresher for the mind. It causes "accurate thinking" as Napoleon Hill calls it. I'm beginning to think that I need to

s are quite a bit different and when custom tailored to a service company they can really shake the core of your competition and boost your sales and customer base. Bonsai and Blitz Marketing is about knowledge based marketing, but not in the strict computer demographic sense, more in the grass roots sense. The first key is to know your market and who are your best prospects.

To complete step one you need to use some MBA strategies prior to a mass divergence and departure from the norm. We must collect all the information about the best types of customers and categorize them often allowing the blurred lines of the categories to intersect. Gathering information is the key. We use the phone book, chamber of commerce lists, service clubs, actual drive thrus of the area, city business license lists, etc. and then we look at the area and cluster the potential customers. Remember in service business travel time and fuel economy is important.

After this we prioritize the lists, sub-lists and non-list potential non-customers. We study the list

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Many people believe that they know the Internet marketing numbers game, but then find that they are gaining no ground with their search engine optimization (SEO) campaign. Internet marketing is a very competitive market

This is an easy business that anyone can start and with no initial start up costs. There are thousands of people everyday listing their second hand books on Amazon with an immediate customer base of millions. It is so easy.

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