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Digg it UP - Small Business Marketing Solution - The 80 20 Rule and People
Processes involving large volumes of complex billing transactions require effective mechanisms for problem assignment and tracking. Without such mechanisms, billing personnel cannot be held accountable for problem resolution, resulting in loss of revenue and increased compliance risk. While medical billing industry has developed specialized systems and pro
Well, for one thing, who has the time, right? Plus, employees are busy working on thei
Why some foreign-funded enterprise became successful when entering the China market while others fail, and why some grow relatively faster than the rest? Reasons to explain all these are complex and varied. The following factors can determine how well or bad foreign-funded enterprise fare in China:1. Establishment and implementation of enterprise's de
And that’s all the people, not just the prospects. All the people means:
- Customers
- Prospects
- Employees
Every small business marketing plan must focus on gaining new prospects. This is marketing 101--find fresh sources of revenue to support growth for the company. Unfortunately, most marketers focus 80% or more of their time searching out new business, pay lip-service to customer retention and cross-sells, and completely ignore employees as a marketing resource.
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on their
Many, perhaps, shy away from the sometimes complicated processes involved in printing. It seems that this branch of knowledge, which has taken its roots way, way back in history, is too much of a mystery that only a few dare know and comprehend. Even in this day in age, not too many people know about the wheels that turn to produce our daily newspapers, mont
And that’s all the people, not just the prospects. All the people means:
- Customers
- Prospects
- Employees
Every small business marketing plan must focus on gaining new prospects. This is marketing 101--find fresh sources of revenue to support growth for the company. Unfortunately, most marketers focus 80% or more of their time searching out new business, pay lip-service to customer retention and cross-sells, and completely ignore employees as a marketing resource.
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on thei
Changing culture or “the way we do things around here” need not be as difficult as it first seems. We often make it more difficult for ourselves because the first and most important change often needs to come from us as leaders.We can make it doubly difficult if we build a project around a focus of changing culture. It can appear that we are changing
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on thei
One of the biggest weaknesses of poor managers is their inability or unwillingness to delegate tasks, responsibilities or outcomes. In order to be an effective manager, you need to know what you can delegate, when you can delegate it and whom you can delegate it to. The role of a manager is not to do it, but to get other people to do it. There are exception
This practice of prospect-only focusing is just like injecting an anti-profit toxin into your company’s bloodstream. Most companies live on recurring profits pumping in from existing customers. And who speaks with those customers, day-in and day-out? Your employees. So, why is it then that most small business marketing strategies barely include employees at all?
Well, for one thing, who has the time, right? Plus, employees are busy working on thei
Designing a quality management system that fulfills the requirements of ISO 9000 is not a difficult task. Many ISO 9000 services help businesses build up systems that obey the requirements of the ISO 9000 series of international standards.ISO 9000 is a complete quality control system recognized and respected throughout the world. It applies to all typ
Well, for one thing, who has the time, right? Plus, employees are busy working on their daily tasks, so how in the world can you pull them into your marketing planning?
Actually, the key to success in developing customers, prospects, and employees is to focus on that small percentage of each group that contributes the most to the bottom line. All people may be created equal, but they sure don’t perform that way in business.
If you can identify the Crucial Few customers that drive the majority of profits (not merely sales), then you can seek out similar prospects. You won’t be searching for nearly as many prospects, but you can intensify your hunt by spending more time and money on the very best candidates to become best, Crucial Few, customers.
But what about employees? The answer here is similar: find the Achievers among your small business and then use them as core marketing partners as you develop and implement strategy. These shouldn’t all be managers or sales or customer service people. Rather, they must be drawn from a cross-section of your company. Five is a good num
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