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Digg it UP - Small Business Customer Recycling
As the postcard marketing industry continues to evolve, more marketers turn to the medium as a way to drive business and increase revenues. But postcard marketing can be tough. It's a numbers game, and at every point in the process you stand to lose a percentage of your audience.To get the most from your postcard marketing, you need to
Customer Referral
Increased contact with your small business customer base can also increases your opportuniti
A viral video can launch your brand into the stratosphere. But with all the videos out there, how can you make sure yours gets seen? While you never can predict with 100% certainty which videos will be knock-out successes, there are a few things you can do to raise your chances. Here are a few tips for making your video a viral success.Moving your current customers back through the sales cycle again has value. Just like any recycling process where an item is turned into something else, the same can be done with your current customers. All too often we use a sales cycle to acquire a small business customer and then put them on the customer shelf. What revenue increase could you accomplish if you took them off the shelf and put them back through the sales cycle?
New Products and Services
Most new small business customers normally start with a few products or services. Customer recycling could bring them back through your sales process and produce a broader base of business from them. The process of recycling treats a current customer as though they were not yet a customer. This helps you open up your thinking and see new opportunities. The advantage comes from the fact you already have a relationship of trust but you approach things with a fresh set of “eyes and ears” in looking for sales volume from new products and services.
More of the Same
An initial order may not represent the full potential of a new client’s need for your products and services. When you continue to recycle current small business customers through your sales process you stand a good chance of gaining more sales volume from the same customer base. This area of small business customer recycling focuses on assessing past purchases against total possible volume. If you work in a highly competitive market you may not be getting all of your customer’s volume. Customer recycling using all the original sales tools could increase their order size.
Customer Referral
Increased contact with your small business customer base can also increases your opportunitie
Do you want to create better relationships at work, take charge of your career, learn a systematic approach to dealing with others, have more fun and become more successful? Then you need to learn how to be a better communicator.Take this brief quiz* to find out how other people see you at work. Read each comment and choose the answe
New Products and Services
Most new small business customers normally start with a few products or services. Customer recycling could bring them back through your sales process and produce a broader base of business from them. The process of recycling treats a current customer as though they were not yet a customer. This helps you open up your thinking and see new opportunities. The advantage comes from the fact you already have a relationship of trust but you approach things with a fresh set of “eyes and ears” in looking for sales volume from new products and services.
More of the Same
An initial order may not represent the full potential of a new client’s need for your products and services. When you continue to recycle current small business customers through your sales process you stand a good chance of gaining more sales volume from the same customer base. This area of small business customer recycling focuses on assessing past purchases against total possible volume. If you work in a highly competitive market you may not be getting all of your customer’s volume. Customer recycling using all the original sales tools could increase their order size.
Customer Referral
Increased contact with your small business customer base can also increases your opportuniti
Point of sale (POS) is just another name for the cash counters where you pay for your purchases. This could be a supermarket or a highway establishment or any other physical location where money is exchanged across the counter for consumer goods. But gone are the days when one used gingers and mental arithmetic for cash transactions. POS tech
More of the Same
An initial order may not represent the full potential of a new client’s need for your products and services. When you continue to recycle current small business customers through your sales process you stand a good chance of gaining more sales volume from the same customer base. This area of small business customer recycling focuses on assessing past purchases against total possible volume. If you work in a highly competitive market you may not be getting all of your customer’s volume. Customer recycling using all the original sales tools could increase their order size.
Customer Referral
Increased contact with your small business customer base can also increases your opportuniti
Everyone has heard that you don’t ask about salary on the first interview for a job.In the best case, you don’t ask about it at all, because the interviewer brings it up, on the second interview. He or she will most likely say, "We should make sure we're in the same ballpark compensation-wise." But what if that doesn’t happen?If
Customer Referral
Increased contact with your small business customer base can also increases your opportuniti
Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's much harder to recognize or admit to our own ch
Customer Referral
Increased contact with your small business customer base can also increases your opportunities to develop the kind of relationship necessary to ask for and receive customer referrals. You may not increase your volume or add new products and services to the list of items they purchase from you but you might gain a new customer to sell and recycle. Every time you do a full sales cycle you increase your customer knowledge and deepen your level of trust. The fact you’re continuing to invest your efforts in the best interests of servicing a customer translates into the kind of relationship that facilitates new customer referrals from your current customer base.
There are many new things that can come from small business customer recycling. The three possibilities listed above are a good starting point. Customer recycling is not just asking a current customer for more business but bringing current customers back through the sales cycle with the idea of creating a “new customer”. How many customers do you have just sitting on the shelf ready to be recycled?
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