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Digg it UP - Luxottica's Foundation Gives the Gift of Sight and Connects Employees
Selling today is easier in many ways, but it is also more difficult in other ways.It is easier because of the internet, globalization, improved customer education and sophistication, better quality products and services, improved organizational management and increased selling skills training.It is more difficult because of the internet, globalization, improved customer education and sophistication, increased consumer choices, organizational down-sizing or restructuring, reduced layers of decision makers, time compression, organization turnover, and product life-cycles.See any similarities between the two above definitions?So, how is the salesperson of today to survive, succeed or even excel in a changing and dynamic marketplace? There are a number of actions that can and should be undertaken. I wo
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of
Every meeting is a laboratory where you can observe and learn important things about the people who attend. In fact, you can use meetings to identify people who merit being promoted into leadership positions. Watch for:Is it planned?Effective leaders always begin with clearly defined goals and then prepare plans for achieving them. They have the courage to set a direction and then make changes as new information becomes available. They communicate with candor knowing that people perform at their best when they know what is expected. Thus, did the person who called this meeting prepare an agenda? Was the agenda distributed before the meeting? Did the agenda tell you everything that you needed to know to work effectively in the meeting? If so, this serves as a positive indication of effective lea
Meanwhile, back in the United States where Give the Gift of Sight is based – at Luxottica’s U.S. headquarters in Mason, Ohio – Senior Mission Manager Leona Dockery spent two weeks in May on a similar, domestic mission that assessed and treated more than 1,300 Hartford, Connecticut students. As a result of her staff’s work there, she says even before they had completed their stay, area teachers were reporting that the students who were seen are performing better in class. This month Dockery will be the one heading an international mission when she and staff travel to Ecuador.
Give the Gift of Sight’s global reach developed from an already global organization. Dating back to founder Leonard Del Vecchio’s 10-person eyewear manufacturing shop in Italy circa 1961, Luxottica evolved through mergers and vertical integration. Along the way, the company expanded to the U.S. and acquired leading eyewear retail stores like LensCrafters and Sunglass Hut, as well as eyewear makers like Ray Ban. Two years ago Luxottica acquired Cole National Corporation, which placed additional retail stores Pearle Vision and Sears Optical, among others, under its umbrella.
In 1988, “LensCrafters started looking at the gifts we had – skills, talent, funding – and saw how we could help people see who couldn’t afford to help themselves,” DeZenzo says. This credo became the basis for the formation of the Give the Gift of Sight Foundation that year. DeZenzo is quick to cite the vision of program founder Susan Knobler, who aptly described the foundation’s on-location efforts as “a LensCrafters without a cash register.”
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of
In my years helping small business start-ups, I’ve seen the same mistakes repeated over and over. Many of these mistakes are the same ones I made with my first business two decades ago. They’re really easy to avoid for start-up entrepreneurs who are willing to learn the secrets and short cuts of other successful entrepreneurs. With each, I’ve included the rationale behind the mistake and how you can avoid it. Depending on where you are in the start-up process, use this information to avoid unnecessary struggle, wasted time and money.1)No business planBefore you start your business, you need a simple, written business plan, even if you’re solo. The plan should explore:Your products and servicesYour pricingYour projected year one gross revenuesAll your projected expensesYour mar
Meanwhile, back in the United States where Give the Gift of Sight is based – at Luxottica’s U.S. headquarters in Mason, Ohio – Senior Mission Manager Leona Dockery spent two weeks in May on a similar, domestic mission that assessed and treated more than 1,300 Hartford, Connecticut students. As a result of her staff’s work there, she says even before they had completed their stay, area teachers were reporting that the students who were seen are performing better in class. This month Dockery will be the one heading an international mission when she and staff travel to Ecuador.
Give the Gift of Sight’s global reach developed from an already global organization. Dating back to founder Leonard Del Vecchio’s 10-person eyewear manufacturing shop in Italy circa 1961, Luxottica evolved through mergers and vertical integration. Along the way, the company expanded to the U.S. and acquired leading eyewear retail stores like LensCrafters and Sunglass Hut, as well as eyewear makers like Ray Ban. Two years ago Luxottica acquired Cole National Corporation, which placed additional retail stores Pearle Vision and Sears Optical, among others, under its umbrella.
In 1988, “LensCrafters started looking at the gifts we had – skills, talent, funding – and saw how we could help people see who couldn’t afford to help themselves,” DeZenzo says. This credo became the basis for the formation of the Give the Gift of Sight Foundation that year. DeZenzo is quick to cite the vision of program founder Susan Knobler, who aptly described the foundation’s on-location efforts as “a LensCrafters without a cash register.”
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of
Purpose – For lucrative sales letter writing, you will need a purpose of writing a sales letter. The purpose may be just to inform them about the product or in general it may be to impress them and make them your customers.Target- Choose the target of your sales letter. You can then customize the sales letter. Lucrative sale letter writing demands a customized sale letter for the target customers.Introduce yourself- Introduce your company and the products or services. Make introduction in such a way to create a positive impression about the company and the products or services.Language- Keep a simple language but professional and sales oriented. Do not use high sounding or complex words as it is for all of your customers, some of which may not understand it. Use plain language in the complete sale letter.
Give the Gift of Sight’s global reach developed from an already global organization. Dating back to founder Leonard Del Vecchio’s 10-person eyewear manufacturing shop in Italy circa 1961, Luxottica evolved through mergers and vertical integration. Along the way, the company expanded to the U.S. and acquired leading eyewear retail stores like LensCrafters and Sunglass Hut, as well as eyewear makers like Ray Ban. Two years ago Luxottica acquired Cole National Corporation, which placed additional retail stores Pearle Vision and Sears Optical, among others, under its umbrella.
In 1988, “LensCrafters started looking at the gifts we had – skills, talent, funding – and saw how we could help people see who couldn’t afford to help themselves,” DeZenzo says. This credo became the basis for the formation of the Give the Gift of Sight Foundation that year. DeZenzo is quick to cite the vision of program founder Susan Knobler, who aptly described the foundation’s on-location efforts as “a LensCrafters without a cash register.”
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of
Mapping the human genome had been a goal that modern bio-scientists yearned to conquer for decades. Human genome, basically a map of each humans cell make-up, if properly researched and documented, could provide the answer to myriad mysteries, including: why we age, genetic markers, causes and cures for diseases and many more questions previously thought unobtainable. The drive to chart this monumentally complex scientific puzzle lead to an interesting competition. Entrepreneurs can learn much from this race.The United States government’s National Institute of Health, partnering with the British government was tasked with charting the human genome in the mid 1980’s. The government employed the finest bio-scientists, facilities and equipment in the effort to successfully complete the work. Budgeted funds were generously
In 1988, “LensCrafters started looking at the gifts we had – skills, talent, funding – and saw how we could help people see who couldn’t afford to help themselves,” DeZenzo says. This credo became the basis for the formation of the Give the Gift of Sight Foundation that year. DeZenzo is quick to cite the vision of program founder Susan Knobler, who aptly described the foundation’s on-location efforts as “a LensCrafters without a cash register.”
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of
A corporate kit is a file generally enclosing important items for the regular maintenance and administration of a company. It is basically a folder that holds trial stock certificates, register, rules, and corporate notes.Corporate kits are enormous revenue generators for a lot of online incorporation services. According to Federal government rules, each corporation should keep a current record of its meetings and shareholder information. The name of a filed business entity is the corporate name.Once the company is filed, an organizational meeting needs to be held where by-laws are adopted and the process is completed. Then, stock certificates are distributed to shareholders. These transactions need to be recorded in the stock transfer ledger. Also, in several states, before you open a corporate account, authori
No cash register is needed because the manufacturers and eyewear makers that are affiliated with Luxottica donate a majority of the frames for the foundation’s domestic missions. For the international missions, 10 percent of the eyewear dispensed is new sun or reading glasses and 90 percent of it is recycled. In addition, Luxottica pays the salaries for all Give the Gift of Sight associates, and then pays the salaries or stipends for all of the people who attend domestic and international missions as a core team member. As a 501(c)(3) foundation, Give the Gift of Sight fundraises to pick up the rest of the tab, which includes travel, equipment, lodging and meal expenses.
Even more money is saved because the recycling process for the bulk of the eyewear used for international missions takes place completely in house. According to DeZenzo, each Luxottica retail store collects eyewear, cleans it and checks it for life expectancy – an important assessment when it comes to eyewear that ends up in developing countries, where replacements could be difficult or impossible to come by. Opticians then write a prescription and bundle it with the eyewear.
The eyewear is then shipped to Luxottica’s recycling center in Cincinnati. There, associates double-check the eyewear for quality and, using special database software, type in and barcode the prescriptions and put them in boxes. When the eyewear arrives overseas, a logarithm most nearly matches a person’s eyesight to the particular eyewear they need. DeZenzo says that 40,000 pairs of eyeglasses are taken on each mission and that, to date, more than 3 million pairs of used eyewear have been recycled for distribution.
Mission Manager Janet Duke, who is currently leading what’s known as a “vision van” effort in Vancouver, Canada, says Give the Gift of Sight’s North American efforts include in-store and community outreach programs, both of which are designed to provide free or reduced-price eye exams and new eyeglasses to underprivileged individuals. Two of the biggest community outreach programs include vision van clinics and domestic missions. While vision vans range from two to five days in length and serve an average of 100 students per day, domestic missions are larger in scope, lasting for two weeks and serving 2,500 students per week.
Like the foundation’s domestic missions, its international missions take place in two-week intervals. Supporting Give the Gift of Sight’s website claim that “clear vision is a basic right, not a luxury,” DeZenzo and his staff have worked to steadily increase the number of international missions: there are 16 scheduled this year, with 20 set for 2007 and 24 for 2008. This is especially good news for people in developing countries, where access to proper eye care is limited or nonexistent.
DeZenzo points to a particularly fulfilling moment he experi
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