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Digg it UP - [Case Study] Guru.com: Bringing Talent to Your Door
What do creativity managers do?Replace the word management with the word optimisation.That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group structures, goals, process and valuation.Areas [within innovation] that need managing include idea selection, development / prototyping and the art of commercialisation.It is worth noting that 4000 goo
Among Guru.com’s many features, the following are particularly useful to small business owners who need to fin
In this the fourth and final part of articles about how to obtain the best service from your contract cleaner I look at the remaining three questions. These three can to some degree all be grouped and considered together. Are your staff fully trained in appropriate Health and Safety practices? Can this be verified? Can your staff speak and understand English? Will your staff be able to understand written instructions? In part 1 of this series I referred to the survey of the top 150 UK wide cleaning firms and I shall do so again. From this survey it transpired that over 60% of the people employed as cleaners by these firms were of non-UK origin and of these 68% could not speak or understand English to a satisfactory level. The remaining 38% of cleaners were Bri
You need a jingle written; administrative help; a CAD expert. Or maybe you need a business plan or a new product packaging design. There is a good chance that you have needed some skill at some point that you just don’t have.
Finding talent is frustrating and time-consuming, rarely leaving you satisfied. To find reliable service providers, you ask around, play phone tag, and deal with convoluted referral networks. Every day you search is another that your needs go unfulfilled. Small businesses go through a lot to get the service they need. You know this. You also know – or at least feel – that it shouldn’t be so difficult.
Guru.com has revolutionized the process of finding specific skills quickly and for your budget. Guru.com is a marketplace for freelance talent. Service providers can advertise their offerings and bid on the projects that you post. Businesses can post their project needs and select from a variety of talented professionals. The website also offers a governance framework – including payment and 1099s for IRS tax compliance – so you can focus on the work you need completed instead of ancillary administrative matters.
Searching for Talent Your company is based in Virginia (or Iowa, or Utah, or wherever). As such, you tend to look for service providers in your back yard; a nationwide effort just isn’t practical. So, the New York company pays New York rates, and the Oregon company settles for a more limited talent pool. Nobody wins, and everybody settles for the best available solution. Traditionally, finding exactly what you need, wherever it may reside, was not a viable option. Fortunately, the world is changing.
The web does make the process of engaging talent easier, but most solutions are far from fool-proof. Monster.com is expensive and not designed for ad hoc project work and freelancers. Posting on Craigslist.org will get you countless resumes from unqualified practitioners. After such experiences, you wind up back in your local market, asking around for somebody who is close enough.
What you really need is broad access to nationwide talent without the headache of a resume deluge or absurd fees. You need a way to find exactly what you want quickly, so you can get down to business.
Guru.com to the Rescue What makes Guru.com particularly effective is the amount of activity it attracts. To constitute a viable venue for sourcing talent, there has to be a large and varied pool from which you can choose. Guru.com is the name brand for freelance talent on the web, with a variety of skilled practitioners and available projects posted. Because of the robust trade that exists on Guru.com, talent is attracted to this marketplace, increasing the likelihood that you will find the specific professional who meets your needs.
Among Guru.com’s many features, the following are particularly useful to small business owners who need to fin
When I was first introduced into the Network Marketing industry, I was 22 years old and I lived in a 900 square foot rental home conveniently located behind a tavern. I distinctly remember one of the first nuggets of wisdom that my upline sponsor gave me."Sponsor Up".Next, I remember thinking to myself, "Where do I find "up" around here?". There was no "up" in my sphere of influence. Most of my friends were in college and no one was really established and when I asked my sponsor how I was supposed to sponsor up the socio-economic chain, he didn't really have an answer.Things are different today. I'm older and I work from home in a nice neighborhood. My sphere of influence has changed dramatically. However new people entering the Network Marketing industry do not have my experience yet a
Guru.com has revolutionized the process of finding specific skills quickly and for your budget. Guru.com is a marketplace for freelance talent. Service providers can advertise their offerings and bid on the projects that you post. Businesses can post their project needs and select from a variety of talented professionals. The website also offers a governance framework – including payment and 1099s for IRS tax compliance – so you can focus on the work you need completed instead of ancillary administrative matters.
Searching for Talent Your company is based in Virginia (or Iowa, or Utah, or wherever). As such, you tend to look for service providers in your back yard; a nationwide effort just isn’t practical. So, the New York company pays New York rates, and the Oregon company settles for a more limited talent pool. Nobody wins, and everybody settles for the best available solution. Traditionally, finding exactly what you need, wherever it may reside, was not a viable option. Fortunately, the world is changing.
The web does make the process of engaging talent easier, but most solutions are far from fool-proof. Monster.com is expensive and not designed for ad hoc project work and freelancers. Posting on Craigslist.org will get you countless resumes from unqualified practitioners. After such experiences, you wind up back in your local market, asking around for somebody who is close enough.
What you really need is broad access to nationwide talent without the headache of a resume deluge or absurd fees. You need a way to find exactly what you want quickly, so you can get down to business.
Guru.com to the Rescue What makes Guru.com particularly effective is the amount of activity it attracts. To constitute a viable venue for sourcing talent, there has to be a large and varied pool from which you can choose. Guru.com is the name brand for freelance talent on the web, with a variety of skilled practitioners and available projects posted. Because of the robust trade that exists on Guru.com, talent is attracted to this marketplace, increasing the likelihood that you will find the specific professional who meets your needs.
Among Guru.com’s many features, the following are particularly useful to small business owners who need to fin
Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.There are a few reasons why you need to have your promotions figured out that early.Getting Promo Out Takes Time.By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several week
Searching for Talent Your company is based in Virginia (or Iowa, or Utah, or wherever). As such, you tend to look for service providers in your back yard; a nationwide effort just isn’t practical. So, the New York company pays New York rates, and the Oregon company settles for a more limited talent pool. Nobody wins, and everybody settles for the best available solution. Traditionally, finding exactly what you need, wherever it may reside, was not a viable option. Fortunately, the world is changing.
The web does make the process of engaging talent easier, but most solutions are far from fool-proof. Monster.com is expensive and not designed for ad hoc project work and freelancers. Posting on Craigslist.org will get you countless resumes from unqualified practitioners. After such experiences, you wind up back in your local market, asking around for somebody who is close enough.
What you really need is broad access to nationwide talent without the headache of a resume deluge or absurd fees. You need a way to find exactly what you want quickly, so you can get down to business.
Guru.com to the Rescue What makes Guru.com particularly effective is the amount of activity it attracts. To constitute a viable venue for sourcing talent, there has to be a large and varied pool from which you can choose. Guru.com is the name brand for freelance talent on the web, with a variety of skilled practitioners and available projects posted. Because of the robust trade that exists on Guru.com, talent is attracted to this marketplace, increasing the likelihood that you will find the specific professional who meets your needs.
Among Guru.com’s many features, the following are particularly useful to small business owners who need to fin
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:* assets* position* image* competitiveness* performanceNow, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.
What you really need is broad access to nationwide talent without the headache of a resume deluge or absurd fees. You need a way to find exactly what you want quickly, so you can get down to business.
Guru.com to the Rescue What makes Guru.com particularly effective is the amount of activity it attracts. To constitute a viable venue for sourcing talent, there has to be a large and varied pool from which you can choose. Guru.com is the name brand for freelance talent on the web, with a variety of skilled practitioners and available projects posted. Because of the robust trade that exists on Guru.com, talent is attracted to this marketplace, increasing the likelihood that you will find the specific professional who meets your needs.
Among Guru.com’s many features, the following are particularly useful to small business owners who need to fin
Customer and Client CommunicationsCustomer and client communications are very dear to good business-customer service and relations. Problems have arose because technology can reduce personnel needs. But is it at the expense of customers. Are sales and customers lost ?You call a business and someone comes on, a recording usually, and asks you to punch a number and someone will be with you. If you were not expecting it, then you must listen to a repeat of three to five numbers. To me these are very irritating, so I punch the number for a "live operator." When that puts me on hold for more than a reasonable time, I hang up and search for an email address to customer service, and use that line of communication. Or I just hang up and forget it. The company loses.Another one is a foreign voic
Among Guru.com’s many features, the following are particularly useful to small business owners who need to find talent, staff projects, and delivery payment:
- Inviting a practitioner to bid on your project
- Rating a practitioner’s performance
- Rendering and tracking payment
- Managing 1099s and tax compliance
To get started on Guru.com, all you do is register and post your project needs; you will receive a myriad of responses. Alternatively, to manage your workload, you can invite individual practitioners to apply, obviating the need to review countless proposals in search of the right professional. In deciding which professionals to invite or engage, you can review their proposals, resumes, feedback for previous projects, and overall Guru ranking.
The Guru ranking structure is multifaceted. The fundamental element is project feedback. At the end of each project, after payment has been settled, the practitioner and client have the opportunity to rate each other. Clients rate professionals on the timeliness and quality of their work, while professionals rate clients on clarity of instruction and guidance, cooperation, and payment. These ratings, from one to five stars, can be useful in making decisions around who to engage for specific projects. Individual project feedback, in conjunction with the number of projects completed and total fees earned, is used to generate an overall ranking for Guru.com practitioners, with the most successful ranked #1.
To facilitate engaging geographically dispersed practitioners, Guru.com has a built-in payment service, by which companies can render payment for services through the website. If you engage multiple practitioners throughout the year, this feature simplifies the accounting process; all your payments are made to Guru.com, and Guru.com in turn pays your practitioners. Within Guru.com, you receive invoices from practitioners for specific projects, and you can track payments according to discrete activities. You have a granular view of activity without having an overwhelming accounting burden.
Derived from the payment functionality in Guru.com is the 1099 service, required for IRS tax compliance. Since you pay Guru.com – and Guru.com pays the professionals you engage – you do not have to issue 1099s. Guru.com does it for you. This feature significantly reduces your clerical workload and allows you to spend your time on much more important business tasks.
Lessons for Small Businesses Guru.com provides a
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