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  • Digg it UP - Small Business Consultants: Avoid Clients Using Peer-to-Peer Networks

    Alarming Marketing Trend
    One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business mar
    r-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are of

    How To Build A Business Ethics Program
    Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of 280 corporate CEOs and directors found that "only one of
    Very small businesses, those with less than a handful of PCs, often use informal peer-to-peer networks to share files and printers. This is in sharp contrast to a more robust client/server network with a dedicated server computer, and often selected to keep costs to a minimum.

    They are generally built around a consumer-oriented operating system, such as Microsoft Windows 98 or Microsoft Windows ME.

    Small Business Consultants and Peer-to-Peer Networks Don’t Mix

    Although rarely utilized in the field, a business-grade desktop OS on a dedicated, business-class PC can provide a solid "happy medium" between extreme low-budget solutions and more robust (and more expensive) client/server solutions.

    For small business consultants however, peer-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are oft

    Successful Job Search: Don't Eliminate Yourself Prematurely
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    twork with a dedicated server computer, and often selected to keep costs to a minimum.

    They are generally built around a consumer-oriented operating system, such as Microsoft Windows 98 or Microsoft Windows ME.

    Small Business Consultants and Peer-to-Peer Networks Don’t Mix

    Although rarely utilized in the field, a business-grade desktop OS on a dedicated, business-class PC can provide a solid "happy medium" between extreme low-budget solutions and more robust (and more expensive) client/server solutions.

    For small business consultants however, peer-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are of

    The World Needs Bad Singers
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    or Microsoft Windows ME.

    Small Business Consultants and Peer-to-Peer Networks Don’t Mix

    Although rarely utilized in the field, a business-grade desktop OS on a dedicated, business-class PC can provide a solid "happy medium" between extreme low-budget solutions and more robust (and more expensive) client/server solutions.

    For small business consultants however, peer-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are of

    Turn Customers Into Clients for Life
    Do you constantly find yourself battling with your customers on price? Are you losing sales that you were sure you were going to get? If you want to start winning more sales, you need to stop selling to customers and start consulting for cl
    class PC can provide a solid "happy medium" between extreme low-budget solutions and more robust (and more expensive) client/server solutions.

    For small business consultants however, peer-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are of

    On Corporate Culture - It's the CEO
    The CEO of a company represents a company’s culture. Important –- regarding change -- is whether the role of the CEO is more that of a manager who is safeguarding the current culture or one who is leading a (cultural) change.The diff
    r-to-peer networks are generally not a good thing - unless of course an upgrade is imminent.

    Peer-to-Peer Networks Often Come With Other Problems

    Since peer-to-peer networks are often selected to keep costs to a minimum, there is generally little or no budget for outside small business consultants or the owner or manager has plenty of funds, but just doesn’t "believe" in the value of technology.

    Many times peer-to-peer networks go hand-in-hand with lots of other undesirable IT issues, such as a complete inattention to software licensing, data security, virus protection and data backup.

    The Bottom Line about Small Business Consultants

    On the flip side however, the above "IT-plagued" small business may be so fed up with the unreliable performance of their peer-to-peer network, the owner or manager may finally be receptive to your dedicated-server recommendations. And as their small business consultant, that’s your golde

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