Digg it UP - Business

Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it’s a perfect time to keep this in mind: If you’re a business owner or manager, it’s wise to think of yourself as a great film director who’s telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.OK, so you don’t need the baseball cap or the megaphone like a film director. But in order to attract the right “audience,” you do need to communicate something critical – the talents and services of your company. And, you need to connect with your audience – so they will appreciate what you have to offer.Think about it: When you’re positioning your company, you’l

cenarios and talk about solutions for each:

They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.

They’re not convinced of the VALUE of what they’ll get: You’re pr
Fundraising or Fund Development - What's the Difference?
The terms fundraising and fund development are bantered about almost interchangeably. But, there is a difference. Here’s my attempt at an explanation.Fundraising is probably the easiest of the two terms to define. It is activity that is conducted with the intention of raising money for a nonprofit organization or charity. It usually involves asking people for donations, using a variety of communication methods, asking people to purchase a product or service that supports the charity, or having people participate in an event of some sort. Some extend the definition of fundraising to include activities like sponsorship sales, which is essentially a form of advertising, gaming and gambling activities that benefit charity, and application for funds fr
Have you ever celebrated a new client signing up, only to get an email saying they’d now like to back out? There’s nothing like hearing news like that to make the celebrating end on the spot.
If you’re like any (honest) self-employed service provider, you’ve experienced this before, probably many times. I know I have over years of signing on clients. Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work. There’s nothing more frustrating.
Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to the reason they’re backing out. Once you know, you can respond accordingly.
It’s important to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:
1. They may simply not be your ideal client (admit it, you knew this deep down inside, but you decided to take them on anyway, just because you needed the money).
2. They’re not convinced of the VALUE of what they’ll get from working with you.
3. They bring up money as an issue (I’m sure you’ve heard this one).
4. Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
What do you do? Let’s look at the different scenarios and talk about solutions for each:
1. They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.
2. They’re not convinced of the VALUE of what they’ll get: You’re pro
  References - In a Job Search You Need a Good Reference so Choose Carefully
  Choose carefullyYou will want to choose people who know you, and often you are asked for both work and personal referees. It's a good idea not to choose relatives, they don't carry much authority. Ideally choose people who are professionals with a good reputation. Former employers carry the most weight, also key suppliers and customers who can vouch for the work you do. Referees are sometimes telephoned and if they can clearly give examples of your achievements it is worth gold!Get their permissionAsk general permission from them before you start your job hunt. You don't need to contact them each time, but you may want to remind them you are still looking if the job search drags on, or you are slow t
  for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work. There’s nothing more frustrating.
  Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to the reason they’re backing out. Once you know, you can respond accordingly.
  It’s important to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:
  1. They may simply not be your ideal client (admit it, you knew this deep down inside, but you decided to take them on anyway, just because you needed the money).
  2. They’re not convinced of the VALUE of what they’ll get from working with you.
  3. They bring up money as an issue (I’m sure you’ve heard this one).
  4. Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
  What do you do? Let’s look at the different scenarios and talk about solutions for each:
  1. They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.
  2. They’re not convinced of the VALUE of what they’ll get: You’re pr
    Large Posters Is A Wonderful Tool For Promotion
    Decorating their room with large posters is what many people love to do. This trend is very common among teenagers as they love to put up all types of large posters, small posters and medium sized posters in their room, wardrobe and cup boards. In fact large posters can be used for many other purposes as well. Large posters are an effective means that can be used for the purpose of promotion and also for giving a personal touch to their room. Posters of celebrities like Brad Pitt, Tom Cruise and David Beckham are high on the demand list of people. Large posters can be easily bought at many stores that specialize in selling posters of different types. On just needs to select the right type of large posters they would like to put up in their room or any oth
    mportant to examine what’s REALLY going on and get down to the real reason why they’re not going forward with working with you. In my experience, it often boils down to the following:
    1. They may simply not be your ideal client (admit it, you knew this deep down inside, but you decided to take them on anyway, just because you needed the money).
    2. They’re not convinced of the VALUE of what they’ll get from working with you.
    3. They bring up money as an issue (I’m sure you’ve heard this one).
    4. Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
    What do you do? Let’s look at the different scenarios and talk about solutions for each:
    1. They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.
    2. They’re not convinced of the VALUE of what they’ll get: You’re pr
      How to Increase Your Business Using the Esoteric Science of Radionics
      As a small business owner, there are an amazing number of difficult skills I need to master so my business will be as successful as it can be. I’m sure you’ve noticed the same thing in your business.One of the most fundamental skills every business owner must master is marketing. In fact, this is such an important skill that it has its own aphorism. “You’re not in the business of (whatever your business is), you are actually in the business of marketing your business.”Marketing is one of the major expenses of a business and the truth is that much of it is probably wasted effort and energy because it is not well targeted enough.The somewhat obscure science of radionics can be used in many innovative ways. For the purpose of this disc
      hey’re not convinced of the VALUE of what they’ll get from working with you.
    3. They bring up money as an issue (I’m sure you’ve heard this one).
    4. Sometimes, clients have limiting fears that keep them from moving forward, even though they really NEED your help.
    What do you do? Let’s look at the different scenarios and talk about solutions for each:
    1. They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.
    2. They’re not convinced of the VALUE of what they’ll get: You’re pr
      Learn How Success Stories Can BOOST Your Business
      How many times have you heard successful stories about other peoples businesses?It’s time for those stories to be about you and your business.Today I will show you how success stories about you and your business can really go a long way with your customers and can generate even more customers.A few months ago one of my clients, Jacquelyn needed some marketing consultation. She was having trouble promoting one of her highly priced products. An additional problem was that she only had 4 weeks to complete the promotion, in order to get the early purchase discount from her supplier.This was a pressured situation as she was also restricted by cash flow and could not entirely pay for my services until after she had completed her sales
      cenarios and talk about solutions for each:
      1. They may simply not be your ideal client: In this case, let them walk away. Trying to CONVINCE someone who isn’t right for you in the first place is only going to create problems later. Trust me, I’ve done it. It comes back to haunt you.
      2. They’re not convinced of the VALUE of what they’ll get: You’re probably talking too much about processes rather than about the results they’ll get from working with you (remember, it’s always about RESULTS, RESULTS, RESULTS). If your prospect isn’t clear they’ll get solutions to the problems that keep them up at night, they won’t plunk down their credit card to work with you. Change how you talk about what they’ll get and it’ll make all the difference.
      3. They bring up money as an issue: This is usually an excuse hiding the real reason, probably that they aren’t convinced of the value you’ll bring. Let’s face it, we’ve all met people who really want to work with you, but for whom money can be an issue, and the difference in their approach is a big one. You can tell right away, because they’re the prospects who will TRY to find a way to find the money. They’ll ask about payment plans, they’ll start to save, etc. If the prospect isn’t scrambling to find a way to afford your services, then it’s usually a question of not seeing the value. In that case, refer back to #2.
      4. Sometimes, clients have limiting fears that keep them from moving forward: Sometimes it’s fear of failure, sometimes fear of success, and it’s happened to me too.
      I’m sharing this with you because I know I’m not the only one but few people will let themselves be vulnerable enough to talk about it. Well here’s the scoop. It’s been my experience, many times, that I’ve limited myself and gotten in my OWN way, just when I was starting to take a fantastic step towards the goals I so wanted to achieve. I sto

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It used to be that we poor, run-ragged employees could routinely expect ongoing intimidation from our bosses for a long litany of reasons, quaking in our boots those bleak mornings when we had to call in sick (even when legitimate!), quivering at the knees while pleading for a much-deserved, long-overdue raise, wishing for simple praise for a job well done but winding up instead with “constructive” feedback. Even taking time off for a joyous trip to the dentist or (God forbid!) picking our children up at school might provoke visions of the gods raining hellfire down upon us the very moment we dared to asked for permission.

Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the “Marketers”.

Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity. Are your presentations guilty of the following sins?

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