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  • Digg it UP - Avoid Putting All Your Eggs in One Basket: Diversify Your Client Attraction Portfolio

    One Crucial Mistake You Don't Want To Make In Internet Marketing
    There is a crucial element of internet marketing, often forgotten or simply not utilized by work at home hopefuls. Without this element, you may feel like you’re driving a car on a winding highway at a high speed, blindfolded. You could wreck, and never know what hit you. In that scenario, you’re pretty much done. One wreck is all it might take.On the net, however, you can be hit multiple times and never figure out how
    th people they do business with on a regular basis
  • Get booked as a speaker for organizations they belong to
  • Write articles for websites they visit often or rely upon
  • Write an e-zine they would be interested in reading
  • Give free (or paid) teleseminars they would dial into
  • Avoid marketing where your ideal clients
    Getting Your Foot in the Door - Literally! Two Loan Officer Marketing Tactics
    Sometimes it's all a matter of being different, and truly standing apart from the crowd.As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we do is diminished to some respect).I love watching
    Many entrepreneurs I’ve met get comfortable doing only one or two marketing things and then focus on them to the exclusion of others. Essentially, they put all their marketing eggs in ONE basket and hope for the best. Yet, we know that most successful entrepreneurs use DOZENS of Client Attraction techniques simultaneously to PULL clients in (I do).

    Instead of focusing on only one or two ways to get clients, it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

    When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

    Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

    So, the list could look like this:

    • Network where they network
    • Join associations that allow you to rub elbows with them
    • Write articles for the publications they read
    • Create a Signature Talk for a workshop/seminar they attend
    • List your events in publications they read
    • Set up referral partnerships with people they do business with on a regular basis
    • Get booked as a speaker for organizations they belong to
    • Write articles for websites they visit often or rely upon
    • Write an e-zine they would be interested in reading
    • Give free (or paid) teleseminars they would dial into
    Avoid marketing where your ideal clients
    There's No Place Like Home To Start A Women Owned Business
    Women are taking control of their financial destinies and careers by starting and running their own business. Women owned business opportunities are often of the work-at-home type due to several reasons.When you work from home, there is usually little start-up costs involved in getting your business going. You already have a living accommodation that can double as your office, so you save from paying office rental.Th
    ead of focusing on only one or two ways to get clients,
    it’s time to diversify your Marketing Portfolio and make sure you’ve got clients coming in from LOTS of different sources. I call this creating your Marketing Pie.

    When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

    Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

    So, the list could look like this:

    • Network where they network
    • Join associations that allow you to rub elbows with them
    • Write articles for the publications they read
    • Create a Signature Talk for a workshop/seminar they attend
    • List your events in publications they read
    • Set up referral partnerships with people they do business with on a regular basis
    • Get booked as a speaker for organizations they belong to
    • Write articles for websites they visit often or rely upon
    • Write an e-zine they would be interested in reading
    • Give free (or paid) teleseminars they would dial into
    Avoid marketing where your ideal clients
    Public Relations Strategies: Announcing News on a Press Tour
    Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer – a new, easily demonstrated product, for example.If the writer can interact with the product, if the product pe
    create a pie with 8 slices.

    Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

    So, the list could look like this:

    • Network where they network
    • Join associations that allow you to rub elbows with them
    • Write articles for the publications they read
    • Create a Signature Talk for a workshop/seminar they attend
    • List your events in publications they read
    • Set up referral partnerships with people they do business with on a regular basis
    • Get booked as a speaker for organizations they belong to
    • Write articles for websites they visit often or rely upon
    • Write an e-zine they would be interested in reading
    • Give free (or paid) teleseminars they would dial into
    Avoid marketing where your ideal clients
    Fundraising Ideas - Successful Tips and Ideas for Schools, Ptas, Charities, and Fundraising Groups
    Visit any fundraising or charity website and there’s sure to be a host of ideas on how you can fundraise for your favourite worthy cause. There’s probably an A-Z of fundraising ideas. They list fundraising events from quiz nights, discos, fashion shows and pampering evenings to sponsored bike rides, swims, charity runs through silent auctions, masked balls and much much more.The problem is you’re almost spoilt for choice,
    >So, the list could look like this:

    • Network where they network
    • Join associations that allow you to rub elbows with them
    • Write articles for the publications they read
    • Create a Signature Talk for a workshop/seminar they attend
    • List your events in publications they read
    • Set up referral partnerships with people they do business with on a regular basis
    • Get booked as a speaker for organizations they belong to
    • Write articles for websites they visit often or rely upon
    • Write an e-zine they would be interested in reading
    • Give free (or paid) teleseminars they would dial into
    Avoid marketing where your ideal clients
    Why Employ Workers From Bulgaria And Romania?
    Lets start with a look at a few interesting facts about two of the poorest members of the EU most people know very little about.A few interesting facts about BulgariaUntil 1989 the country was known as the Peoples Republic of Bulgaria (PRB) and was ruled by the Bulgarian Communist Party (BCP). By the time the impact of Mikhail Gorbachevs reform program in the Soviet Union was felt in Bulgaria in the late 1980s, the C
    th people they do business with on a regular basis
  • Get booked as a speaker for organizations they belong to
  • Write articles for websites they visit often or rely upon
  • Write an e-zine they would be interested in reading
  • Give free (or paid) teleseminars they would dial into
  • Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

    Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

    So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

    Your Assignment:

    Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

    OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know where to find them in large numbers…You can get lots of help (with tons of assignments and worksheets, templates, etc.) on how to do today’s assignment. It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can get your copy at

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